Hygiene Audience in France
Hygiene has an estimated audience of 6,132,717 people in France. 63.1% are female, 36.9% are male, average age 44.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
The average Hygiene fan in France is 44.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Demographically, the Hygiene audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Hygiene fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 44.5 |
| Estimated audience size | 6,132,717 |
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,561,988 | 1.42× |
| Auvergne-Rhône-Alpes | 829,128 | 1.15× |
| Occitanie | 628,545 | 1.19× |
| Provence-Alpes-Côte d'Azur | 557,708 | 1.23× |
| Nouvelle-Aquitaine | 549,845 | 1.02× |
| Hauts-de-France | 517,947 | 0.96× |
| Grand Est | 475,935 | 0.96× |
| Brittany | 331,550 | 1.11× |
| Pays de la Loire | 280,980 | 0.83× |
| Normandy | 242,666 | 0.81× |
| Bourgogne-Franche-Comté | 224,071 | 0.9× |
| Centre-Val de Loire | 178,363 | 0.77× |
| Corsica | 20,019 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.07 |
| Mindfulness | BALANCE | 2.21 |
| Community Orientation | OPEN | 1.76 |
| Indulgence | JOY | 1.71 |
| Extroversion | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 5.5% |
| India | 5.4% |
See Hygiene audiences in other countries
More Body audiences in France
- Body art (3,218,762)
- Shower (2,934,114)
- Body modification (2,259,110)
- Soap (2,151,886)
- Bathtub (2,115,431)
How to read this data
Audience size is the estimated number of people in France who actively search for Hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.