A data profile of the people who buy, follow and care about Body art in France — modelled from more than twelve digital signal sources. Body art has an estimated audience of 3,218,761 people in France.
The average Body art fan in France is 34.0 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (493.25× the country average).
Demographically, the Body art audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Body art fan in France is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Body art profile in France.
59.4% are female, 40.6% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 34.0 |
| Estimated audience size | 3,218,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Body art audience comes from France.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| China | 7.9% |
Where the Body art audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~600K | 1.60× | |
| 02 | Brittany | ~200K | 1.03× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 04 | Occitanie | ~300K | 1.00× | |
| 05 | Pays de la Loire | ~200K | 1.00× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.98× | |
| 07 | Corsica | ~20K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 09 | Grand Est | ~300K | 0.96× | |
| 10 | Île-de-France | ~500K | 0.95× | |
| 11 | Normandy | ~100K | 0.95× | |
| 12 | Centre-Val de Loire | ~100K | 0.95× | |
| 13 | Hauts-de-France | ~200K | 0.88× |
The strongest cross-interests of the Body art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 493.25× | ||
| 02 | Selfridges | Shopping | 281.46× | ||
| 03 | Plants vs. Zombies | Games | 46.42× | ||
| 04 | Christmas Gift | Kids & Family | 34.08× | ||
| 05 | Christmas tree | Kids & Family | 31.06× | ||
| 06 | Girl power | Politics & Society | 26.10× | ||
| 07 | Sexology | Kids & Family | 19.33× | ||
| 08 | Flirting | Kids & Family | 13.00× | ||
| 09 | Breast Cancer awareness | Health | 12.23× | ||
| 10 | Christmas lights | Home & Garden | 11.66× | ||
| 11 | Sustainable products | Politics & Society | 11.38× | ||
| 12 | Pole dance | Sports | 10.39× | ||
| 13 | Broadcasting of sports events | Movies & TV | 7.62× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 7.02× | ||
| 15 | Dentistry | Business & Career | 5.59× | ||
| 16 | Zoom lens | Technology & Electronics | 5.28× | ||
| 17 | Kitchen garden | Home & Garden | 4.78× | ||
| 18 | Body modification | Beauty & Wellness | 4.71× | ||
| 19 | Tinder | Internet & Social Media | 4.07× | ||
| 20 | Superman | Movies & TV | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.94× | |
| Extroversion | THRILL | 2.83× | |
| Patriotism | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.84× |
Body art has an estimated audience of 3,218,761 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
59.4% of Body art fans are female, 40.6% are male, with an average age of 34.0 years.
Body art fans show strongest brand affinity for Love & Sex (493.25×), Christmas Gift (34.08×), and Christmas tree (31.06×) over the country average.
Body art fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~600K), Île-de-France (reach ~500K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Body art itself, the audience over-indexes on Christmas Gift (34.08×), Christmas tree (31.06×), Girl power (26.1×), and Selfridges (281.46×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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