Body art Audience in United States

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Body art has an estimated audience of 23,170,529 people in United States. 54.0% are female, 46.0% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Bank account, Home staging, JDSU.

The average Body art fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Bank account, with strongest over-indexing on Dog breed (1.74× the country average). Demographically, the Body art audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Body art fans

Demographic split for Body art audience in United States
MetricValue
Female54.0%
Male46.0%
Average age32.1
Estimated audience size23,170,529

Audience persona

The typical Body art fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Body art in United States
RegionReachAffinity
California1,903,8310.75×
Texas1,857,9930.93×
Florida1,190,9720.76×
Pennsylvania1,089,5781.4×
Illinois1,041,9061.35×
New York964,0010.74×
Colorado901,8432.47×
Michigan651,8641.08×
Massachusetts586,9491.29×
Ohio580,7190.81×
North Carolina529,4480.76×
Georgia516,5740.72×
New Jersey472,4700.8×
Kentucky419,2751.44×
Virginia416,3080.74×
Indiana409,3680.97×
Washington380,0110.82×
Tennessee367,3980.79×
Louisiana351,3961.18×
Arizona341,7880.72×
Missouri306,3550.82×
Wisconsin290,0700.83×
Maryland278,2290.7×
Oregon276,7801.04×
Utah275,1281.33×
Oklahoma267,0611.04×
Minnesota245,4460.74×
South Carolina223,4450.64×
New Hampshire212,4112.33×
Alabama212,0060.65×
Vermont206,4645.08×
Arkansas203,7271.07×
Kansas174,8640.96×
Nevada164,3490.73×
Iowa146,5810.77×
Connecticut139,5360.6×
Mississippi129,2990.68×
Idaho117,1691.01×
Nebraska95,8740.83×
New Mexico84,0580.72×
West Virginia80,5600.75×
Hawaii63,9590.64×
Maine56,0500.68×
Washington, District of Columbia51,8060.74×
Delaware51,6600.81×
Montana50,8090.79×
Rhode Island40,0600.54×
Alaska38,1870.77×
Wyoming34,2131×
South Dakota32,8570.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body art audience
BrandAffinityCategory
Dog breed1.74×Pets & Animals
Combat sport1.74×Sports
Bank account2.31×Business & Career
Home staging4.35×Home & Garden
JDSU2.38×Business & Career
Staycation2.28×Home & Garden
3D printing1.6×Technology & Electronics
Personalised Gifts1.98×Home & Garden
Hocus Pocus1.94×Movies & TV
Tiffany Haddish2.04×Movies & TV
UK garage2.07×Music & Radio
Acoustic music1.73×Music & Radio
Winemaking1.67×Food & Beverages
Notre Dame Fighting Irish football1.72×Sports
Hypertext1.89×Technology & Electronics
Hayward, California3.14×Travel & Leisure
Julius Caesar (play)1.84×
Moe Howard2.61×Movies & TV
nbc chicago1.55×Movies & TV
Nebraska Cornhuskers2.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body art audience
TraitClusterScore
ExtroversionTHRILL2.79
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.36
MindfulnessBALANCE1.3
Design AffinityPREMIUM1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Body art
CountryShare
United States20.3%
Japan8.3%
China7.9%

See Body art audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Body art have in United States?

Body art has an estimated audience of 23,170,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Body art fans?

54.0% of Body art fans are female, 46.0% are male, with an average age of 32.1 years.

Which brands do Body art fans like most?

Body art fans show strongest brand affinity for Dog breed (1.74×), Combat sport (1.74×), and Bank account (2.31×) over the country average.

Where do Body art fans live in United States?

Body art fans in United States are most concentrated in California (reach 1,903,831), Texas (reach 1,857,993), and Florida (reach 1,190,972). These three regions account for the largest share of the active audience.

What other brands do Body art fans also like?

Beyond Body art itself, the audience over-indexes on Combat sport (1.74×), Bank account (2.31×), Home staging (4.35×), and JDSU (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.