Rascasse Audience Intelligence

Body art Audience in United States

A data profile of the people who buy, follow and care about Body art in United States — modelled from more than twelve digital signal sources. Body art has an estimated audience of 23,170,529 people in United States.

#2among Body in United States#929among Topic in United States#27in Beauty & Wellness

The average Body art fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Body modification, Tattoos, with strongest over-indexing on Superman (1.91× the country average).

Demographically, the Body art audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Body art fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body art profile in United States.

Audience size
23.2M
in United States
Gender
54.0%♀
46.0% male
Age
32.1
average years
Country rank
#1357
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body art fans

54.0% are female, 46.0% are male, average age 32.1.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Body art audience in United States
MetricValue
Female54.0%
Male46.0%
Average age32.1
Estimated audience size23,170,529
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Body art audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Body art audience comes from United States.

Worldwide audience distribution share by country for Body art
CountryShare
United States20.3%
Japan8.3%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body art audience in United States is strongest.

Fig. 05

Top regions by affinity

Body art fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K3.61×
02Colorado~800K2.19×
03New Hampshire~200K2.06×
04Illinois~1M1.47×
05Pennsylvania~1M1.27×
06Massachusetts~600K1.27×
07Utah~300K1.25×
08Kentucky~400K1.24×
09Louisiana~300K1.10×
10Michigan~600K1.06×
11Oklahoma~300K1.05×
12Arkansas~200K1.05×
13Nebraska~100K1.01×
14Idaho~100K1.00×
15Indiana~400K0.99×
16Oregon~300K0.96×
17Kansas~200K0.96×
18Alaska~50K0.96×
19South Dakota~50K0.95×
20Delaware~60K0.94×
21North Dakota~40K0.94×
22Montana~60K0.93×
23West Virginia~100K0.92×
24Texas~2M0.91×
25Hawaii~90K0.91×
26New Mexico~100K0.89×
27Maine~70K0.88×
28Iowa~200K0.87×
29Rhode Island~60K0.87×
30Washington, District of Columbia~60K0.86×
31Mississippi~200K0.85×
32Tennessee~400K0.84×
33Missouri~300K0.84×
34Alabama~300K0.83×
35Ohio~600K0.82×
36Wisconsin~300K0.82×
37Washington~400K0.81×
38Minnesota~300K0.81×
39Nevada~200K0.81×
40North Carolina~600K0.80×
41Connecticut~200K0.79×
42Virginia~400K0.78×
43Georgia~500K0.77×
44New Jersey~500K0.77×
45Maryland~300K0.77×
46South Carolina~300K0.77×
47California~2M0.76×
48New York~1M0.76×
49Arizona~400K0.76×
50Florida~1M0.74×
Fig. 06

Affinity by region

Affinity by region — Body art, United States
0.74×1.00×3.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body art audience
#·InterestCategoryAffinity×
01Body modificationBeauty & Wellness4.49×
02Goth subcultureFashion & Accessoires3.67×
03City BankBusiness & Career2.76×
04Spirit HalloweenKids & Family2.56×
05NintendoGames2.45×
06Digital artArts & Culture2.35×
07Anime conventionLiterature2.34×
08Anime and manga fandomLiterature2.26×
09House musicMusic & Radio2.09×
10Britney SpearsMusic & Radio2.00×
11SupermanMovies & TV1.91×
12Scooby-DooMovies & TV1.85×
13TattoosFashion & Accessoires1.83×
14Subscription business modelShopping1.82×
15BatmanMovies & TV1.78×
16Digital photographyBusiness & Career1.78×
17High schoolBusiness & Career1.74×
18Sam's ClubShopping1.70×
19Electric guitarMusic & Radio1.61×
20ComicsLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.93×
MindfulnessBALANCE1.51×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body art audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Need for SecurityCONSERVATISM0.78×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body art have in United States?

Body art has an estimated audience of 23,170,529 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Body art fans?

54.0% of Body art fans are female, 46.0% are male, with an average age of 32.1 years.

03

Which brands do Body art fans like most?

Body art fans show strongest brand affinity for Superman (1.91×), Body modification (4.49×), and Tattoos (1.83×) over the country average.

04

Where do Body art fans live in United States?

Body art fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Body art fans also like?

Beyond Body art itself, the audience over-indexes on Body modification (4.49×), Tattoos (1.83×), Sam's Club (1.7×), and Spirit Halloween (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Body art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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