Soap Audience in United States
Soap has an estimated audience of 21,175,967 people in United States. 65.1% are female, 34.9% are male, average age 42.1. Top regions: California, Texas, Florida.
The average Soap fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Soap fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 42.1 |
| Estimated audience size | 21,175,967 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,697,575 | 1.16× |
| Texas | 2,341,879 | 1.29× |
| Florida | 1,600,440 | 1.12× |
| New York | 1,358,515 | 1.15× |
| Georgia | 865,719 | 1.33× |
| North Carolina | 803,974 | 1.26× |
| Pennsylvania | 795,688 | 1.12× |
| Illinois | 735,210 | 1.04× |
| Ohio | 641,815 | 0.98× |
| New Jersey | 611,783 | 1.14× |
| Michigan | 561,382 | 1.01× |
| Virginia | 553,873 | 1.07× |
| Tennessee | 518,199 | 1.22× |
| Arizona | 435,249 | 1.01× |
| Massachusetts | 429,673 | 1.03× |
| Washington | 403,455 | 0.95× |
| Maryland | 399,894 | 1.1× |
| Indiana | 395,308 | 1.02× |
| Louisiana | 341,199 | 1.25× |
| South Carolina | 336,663 | 1.06× |
| Alabama | 334,030 | 1.13× |
| Missouri | 322,565 | 0.94× |
| Minnesota | 304,578 | 1.0× |
| Colorado | 296,104 | 0.89× |
| Wisconsin | 286,909 | 0.9× |
| Oregon | 263,156 | 1.08× |
| Kentucky | 254,573 | 0.96× |
| Arkansas | 228,060 | 1.31× |
| Oklahoma | 227,632 | 0.97× |
| Mississippi | 225,837 | 1.29× |
| Nevada | 196,642 | 0.96× |
| Connecticut | 193,614 | 0.91× |
| Utah | 154,378 | 0.81× |
| Kansas | 143,113 | 0.86× |
| Iowa | 143,048 | 0.82× |
| New Mexico | 98,932 | 0.93× |
| Hawaii | 93,797 | 1.03× |
| Nebraska | 89,756 | 0.85× |
| Idaho | 80,871 | 0.76× |
| West Virginia | 80,474 | 0.82× |
| Maine | 74,268 | 0.98× |
| New Hampshire | 67,958 | 0.81× |
| Rhode Island | 58,088 | 0.86× |
| Washington, District of Columbia | 55,544 | 0.87× |
| Delaware | 53,706 | 0.92× |
| North Dakota | 53,276 | 1.22× |
| Montana | 36,904 | 0.63× |
| Alaska | 33,976 | 0.75× |
| Wyoming | 33,875 | 1.08× |
| South Dakota | 33,142 | 0.68× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| China | 5.8% |
| Indonesia | 5.2% |
See Soap audiences in other countries
More Body audiences in United States
- Hygiene (28,795,812)
- Body art (23,170,530)
- Odor (22,353,774)
- Body modification (18,110,481)
- Shower (16,106,953)
How to read this data
Audience size is the estimated number of people in United States who actively search for Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.