Rascasse Audience Intelligence

Soap Audience in United States

A data profile of the people who buy, follow and care about Soap in United States — modelled from more than twelve digital signal sources. Soap has an estimated audience of 21,175,967 people in United States.

#4among Body in United States#1051among Topic in United States#36in Beauty & Wellness

The average Soap fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soap profile in United States.

Audience size
21.2M
in United States
Gender
65.1%♀
34.9% male
Age
42.1
average years
Country rank
#1529
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soap fans

65.1% are female, 34.9% are male, average age 42.1.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Soap audience in United States
MetricValue
Female65.1%
Male34.9%
Average age42.1
Estimated audience size21,175,967
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Soap audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Soap audience comes from United States.

Worldwide audience distribution share by country for Soap
CountryShare
United States20.5%
China5.8%
Indonesia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soap audience in United States is strongest.

Fig. 05

Top regions by affinity

Soap fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.33×
02Louisiana~400K1.30×
03Arkansas~200K1.30×
04Georgia~800K1.29×
05North Dakota~50K1.25×
06Texas~2M1.21×
07North Carolina~800K1.20×
08Tennessee~500K1.15×
09Alabama~300K1.11×
10California~2.5M1.09×
11New York~1.5M1.09×
12Pennsylvania~800K1.09×
13New Jersey~600K1.08×
14South Carolina~300K1.08×
15Florida~1.5M1.05×
16Virginia~500K1.05×
17Maryland~400K1.05×
18Hawaii~100K1.05×
19Indiana~400K1.04×
20Alaska~50K1.03×
21Kentucky~300K1.01×
22Michigan~600K1.00×
23Maine~80K1.00×
24Illinois~700K0.99×
25Ohio~600K0.99×
26Arizona~400K0.99×
27Wyoming~30K0.98×
28Missouri~300K0.97×
29Oregon~200K0.97×
30Delaware~60K0.97×
31Massachusetts~400K0.96×
32Oklahoma~200K0.96×
33Minnesota~300K0.95×
34New Mexico~100K0.95×
35Nebraska~100K0.95×
36Connecticut~200K0.94×
37Nevada~200K0.94×
38Kansas~200K0.93×
39Wisconsin~300K0.92×
40Rhode Island~60K0.91×
41West Virginia~90K0.89×
42South Dakota~40K0.89×
43Washington~400K0.88×
44New Hampshire~70K0.86×
45Iowa~100K0.85×
46Idaho~90K0.84×
47Washington, District of Columbia~50K0.84×
48Colorado~300K0.83×
49Utah~200K0.80×
50Montana~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Soap, United States
0.75×1.00×1.33×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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