Soap Audience in Germany
Soap has an estimated audience of 2,404,742 people in Germany. 70.6% are female, 29.4% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: WhatsApp, Christina Applegate, Movies, Arts and music, Skin (musician).
The average Soap fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include WhatsApp, Christina Applegate, Movies, with strongest over-indexing on WhatsApp (3.02× the country average). Demographically, the Soap audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Soap fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 42.1 |
| Estimated audience size | 2,404,742 |
Audience persona
The typical Soap fan in Germany is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for WhatsApp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 350,001 | 0.67× |
| Bayern | 254,439 | 0.66× |
| Niedersachsen | 234,327 | 1× |
| Baden-Württemberg | 225,474 | 0.69× |
| Sachsen | 186,186 | 1.58× |
| Hessen | 112,287 | 0.61× |
| Sachsen-Anhalt | 112,245 | 1.8× |
| Brandenburg | 109,519 | 1.47× |
| Rheinland-Pfalz | 105,362 | 0.87× |
| Thüringen | 88,492 | 1.44× |
| Berlin | 81,368 | 0.76× |
| Mecklenburg-Vorpommern | 73,247 | 1.6× |
| Schleswig-Holstein | 71,846 | 0.83× |
| Hamburg | 33,914 | 0.62× |
| Saarland | 25,580 | 0.87× |
| Bremen | 10,937 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.02× | Internet & Social Media | |
| Christina Applegate | 13.38× | Movies & TV |
| Movies | 2.12× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Skin (musician) | 13.79× | Music & Radio |
| Harry Potter | 1.73× | Movies & TV |
| Olivia Newton-John | 14.03× | Music & Radio |
| Reseller | 6.07× | Shopping |
| Airbnb | 1.99× | Travel & Leisure |
| Beverages | 1.58× | Food & Beverages |
| Bath salts | 14.52× | Home & Garden |
| H&M | 1.79× | Shopping |
| One Day (2011 film) | 13.71× | Movies & TV |
| Video | 1.93× | Movies & TV |
| Dairy product | 4.43× | Food & Beverages |
| Lidl | 1.64× | Shopping |
| Banking | 2.09× | Business & Career |
| Hobby | 2.06× | Home & Garden |
| Galatasaray S.K. | 2.04× | Sports |
| Cuisine | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.74 |
| Sustainability | BALANCE | 1.67 |
| Pet Ownership | JOY | 1.63 |
| DIY Mentality | THRILL | 1.49 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Creativity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| China | 5.8% |
| Indonesia | 5.2% |
See Soap audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Odor (2,075,462)
Frequently asked questions
How many fans does Soap have in Germany?
Soap has an estimated audience of 2,404,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soap fans?
70.6% of Soap fans are female, 29.4% are male, with an average age of 42.1 years.
Which brands do Soap fans like most?
Soap fans show strongest brand affinity for WhatsApp (3.02×), Christina Applegate (13.38×), and Movies (2.12×) over the country average.
Where do Soap fans live in Germany?
Soap fans in Germany are most concentrated in Nordrhein-Westfalen (reach 350,001), Bayern (reach 254,439), and Niedersachsen (reach 234,327). These three regions account for the largest share of the active audience.
What other brands do Soap fans also like?
Beyond Soap itself, the audience over-indexes on Christina Applegate (13.38×), Movies (2.12×), Arts and music (1.74×), and Skin (musician) (13.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.