Dairy product Audience in Germany
Dairy product has an estimated audience of 2,682,159 people in Germany. 61.3% are female, 38.7% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Rossmann, Cookbook, Snack food, Sparkasse.
The average Dairy product fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Rossmann, Cookbook, with strongest over-indexing on Aral AG (1.59× the country average). Demographically, the Dairy product audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dairy product fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 41.4 |
| Estimated audience size | 2,682,159 |
Audience persona
The typical Dairy product fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 594,134 | 1.01× |
| Bayern | 481,440 | 1.12× |
| Baden-Württemberg | 402,184 | 1.1× |
| Hessen | 332,773 | 1.63× |
| Niedersachsen | 214,860 | 0.82× |
| Berlin | 204,123 | 1.7× |
| Rheinland-Pfalz | 123,080 | 0.92× |
| Sachsen | 109,352 | 0.83× |
| Hamburg | 89,081 | 1.47× |
| Schleswig-Holstein | 79,892 | 0.83× |
| Brandenburg | 67,777 | 0.81× |
| Thüringen | 47,408 | 0.69× |
| Sachsen-Anhalt | 32,501 | 0.47× |
| Mecklenburg-Vorpommern | 29,775 | 0.58× |
| Saarland | 29,600 | 0.9× |
| Bremen | 25,562 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 1.59× | Cars & Mobility |
| Rossmann | 1.54× | Shopping |
| Cookbook | 2.13× | Food & Beverages |
| Snack food | 1.99× | Food & Beverages |
| Sparkasse | 1.54× | Business & Career |
| Chocolate brownie | 3.27× | Food & Beverages |
| Tchibo | 1.67× | Shopping |
| Bakery | 2.07× | Food & Beverages |
| Dairy | 2.74× | Food & Beverages |
| Chocolate cake | 2.96× | Food & Beverages |
| Meat | 1.57× | Food & Beverages |
| Cheesecake | 3.07× | Food & Beverages |
| Milk | 2.02× | Food & Beverages |
| Cake | 1.52× | Food & Beverages |
| Vegetable | 1.67× | Food & Beverages |
| Breakfast | 1.71× | Food & Beverages |
| QVC | 1.64× | Movies & TV |
| Agricultural cooperative | 3.98× | Business & Career |
| Lunch | 2.04× | Food & Beverages |
| Cupcake | 2.32× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.64 |
| Sustainability | BALANCE | 1.61 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Convenience Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.51 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 5.3% |
| India | 4.5% |
See Dairy product audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dairy product have in Germany?
Dairy product has an estimated audience of 2,682,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dairy product fans?
61.3% of Dairy product fans are female, 38.7% are male, with an average age of 41.4 years.
Which brands do Dairy product fans like most?
Dairy product fans show strongest brand affinity for Aral AG (1.59×), Rossmann (1.54×), and Cookbook (2.13×) over the country average.
Where do Dairy product fans live in Germany?
Dairy product fans in Germany are most concentrated in Nordrhein-Westfalen (reach 594,134), Bayern (reach 481,440), and Baden-Württemberg (reach 402,184). These three regions account for the largest share of the active audience.
What other brands do Dairy product fans also like?
Beyond Dairy product itself, the audience over-indexes on Rossmann (1.54×), Cookbook (2.13×), Snack food (1.99×), and Sparkasse (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.