Rascasse Audience Intelligence

Dairy product Audience in Germany

A data profile of the people who buy, follow and care about Dairy product in Germany — modelled from more than twelve digital signal sources. Dairy product has an estimated audience of 2,682,159 people in Germany.

#1471among Topic in Germany#123in Food & Beverages

The average Dairy product fan in Germany is 41.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Müller (company), Rossmann, Cookbook, with strongest over-indexing on Müller (company) (1.63× the country average).

Demographically, the Dairy product audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dairy product fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Müller (company).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy product profile in Germany.

Audience size
2.7M
in Germany
Gender
61.3%♀
38.7% male
Age
41.4
average years
Country rank
#2433
Topic in Germany
Fig. 01

Search interest · 12-month trend

+164%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy product fans

61.3% are female, 38.7% are male, average age 41.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Dairy product audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age41.4
Estimated audience size2,682,159
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Dairy product audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Dairy product audience comes from Germany.

Worldwide audience distribution share by country for Dairy product
CountryShare
United States19.7%
Italy5.3%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy product audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dairy product fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.62×
02Sachsen~200K1.32×
03Brandenburg~100K1.26×
04Saarland~40K1.14×
05Berlin~100K1.08×
06Hessen~200K1.07×
07Hamburg~60K1.06×
08Rheinland-Pfalz~100K1.04×
09Thüringen~70K1.01×
10Bremen~20K0.96×
11Nordrhein-Westfalen~500K0.93×
12Baden-Württemberg~300K0.90×
13Sachsen-Anhalt~60K0.89×
14Schleswig-Holstein~80K0.84×
15Niedersachsen~200K0.83×
16Mecklenburg-Vorpommern~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Dairy product, Germany
0.80×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dairy product audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dairy product audience
#·InterestCategoryAffinity×
01Agricultural cooperativeBusiness & Career3.98×
02Chocolate brownieFood & Beverages3.27×
03CheesecakeFood & Beverages3.07×
04Chocolate cakeFood & Beverages2.96×
05DairyFood & Beverages2.74×
06CookbookFood & Beverages2.13×
07BakeryFood & Beverages2.07×
08LunchFood & Beverages2.04×
09MilkFood & Beverages2.02×
10Snack foodFood & Beverages1.99×
11Sunday NaturalHealth1.84×
12BreakfastFood & Beverages1.71×
13TchiboShopping1.67×
14VegetableFood & Beverages1.67×
15QVCMovies & TV1.64×
16Müller (company)Food & Beverages1.63×
17MeatFood & Beverages1.57×
18RossmannShopping1.54×
19SparkasseBusiness & Career1.54×
20CakeFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dairy product audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dairy product audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
Convenience OrientationPREMIUM1.30×
SpiritualityBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dairy product audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Luxury OrientationPREMIUM0.93×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dairy product have in Germany?

Dairy product has an estimated audience of 2,682,159 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Dairy product fans?

61.3% of Dairy product fans are female, 38.7% are male, with an average age of 41.4 years.

03

Which brands do Dairy product fans like most?

Dairy product fans show strongest brand affinity for Müller (company) (1.63×), Rossmann (1.54×), and Cookbook (2.13×) over the country average.

04

Where do Dairy product fans live in Germany?

Dairy product fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dairy product fans also like?

Beyond Dairy product itself, the audience over-indexes on Rossmann (1.54×), Cookbook (2.13×), Sunday Natural (1.84×), and Snack food (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Dairy product audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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