Dairy product Audience in United States

Dairy product has an estimated audience of 19,873,564 people in United States. 63.9% are female, 36.1% are male, average age 40.7. Top regions: California, Texas, Florida.

The average Dairy product fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Dairy product audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Category: Food & Beverages · Type: Topic

Demographics of Dairy product fans

Demographic split for Dairy product audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.7
Estimated audience size19,873,564

Top regions in United States

Top regions ranked by reach for Dairy product in United States
RegionReachAffinity
California2,497,4651.14×
Texas2,020,2961.18×
Florida1,455,5151.08×
New York1,243,9601.12×
Georgia740,6171.21×
Illinois739,4821.12×
Pennsylvania677,0061.01×
North Carolina634,4271.06×
Ohio589,4980.96×
Virginia584,2641.21×
Michigan530,1601.02×
New Jersey511,4391.01×
Washington453,4281.14×
Tennessee423,1891.06×
Massachusetts378,1630.97×
Indiana377,8851.04×
Maryland370,9671.09×
Arizona356,8790.88×
Missouri330,3891.03×
Louisiana324,2601.27×
Wisconsin319,0151.07×
South Carolina317,8141.06×
Minnesota313,2841.1×
Alabama287,1911.03×
Colorado259,8160.83×
Kentucky258,8761.04×
Oklahoma222,9041.01×
Mississippi219,2111.34×
Oregon212,1540.93×
Connecticut202,6681.02×
Utah185,4031.04×
Nevada181,1380.94×
Iowa177,9001.09×
Arkansas177,2781.08×
Kansas149,9140.96×
Idaho104,9151.05×
Hawaii96,6431.13×
Nebraska91,6670.92×
New Mexico81,4180.82×
West Virginia80,3400.87×
New Hampshire65,5290.84×
Washington, District of Columbia64,2941.08×
Rhode Island52,2990.83×
Delaware50,8830.93×
Maine49,6870.7×
Montana43,0640.78×
South Dakota39,7180.86×
North Dakota38,6720.95×
Alaska30,7740.72×
Vermont26,0370.75×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dairy product audience
TraitClusterScore
SustainabilityBALANCE1.51
DIY MentalityTHRILL1.45
Healthy LifestyleBALANCE1.42
ExtroversionTHRILL1.4
Design AffinityPREMIUM1.36
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Dairy product
CountryShare
United States19.7%
Italy5.3%
India4.5%

See Dairy product audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.