Rascasse Audience Intelligence

Dairy product Audience in Brazil

A data profile of the people who buy, follow and care about Dairy product in Brazil — modelled from more than twelve digital signal sources. Dairy product has an estimated audience of 4,265,613 people in Brazil.

#1068among Topic in Brazil#124in Food & Beverages

The average Dairy product fan in Brazil is 42.3 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy product profile in Brazil.

Audience size
4.3M
in Brazil
Gender
51.6%♀
48.4% male
Age
42.3
average years
Country rank
#1601
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy product fans

51.6% are female, 48.4% are male, average age 42.3.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Dairy product audience in Brazil
MetricValue
Female51.6%
Male48.4%
Average age42.3
Estimated audience size4,265,613
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Dairy product audience in Brazil
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4920%
50+28%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Dairy product audience comes from Brazil.

Worldwide audience distribution share by country for Dairy product
CountryShare
United States19.7%
Italy5.3%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy product audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Dairy product fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~10K1.12×
02Amapá~20K1.09×
03Sergipe~50K1.05×
04Rondônia~40K1.05×
05Acre~20K1.03×
06Tocantins~30K1.02×
07Piauí~60K1.01×
08Paraíba~90K0.99×
09Alagoas~60K0.99×
10Mato Grosso do Sul~60K0.99×
11Amazonas~70K0.98×
12Rio Grande do Norte~70K0.98×
13Federal District~70K0.98×
14Maranhão~100K0.96×
15Mato Grosso~80K0.96×
16Espírito Santo~80K0.95×
17Pará~100K0.94×
18Rio de Janeiro~400K0.93×
19Pernambuco~200K0.93×
20Ceará~200K0.92×
21Goiás~200K0.92×
22Paraná~200K0.91×
23Rio Grande do Sul~200K0.91×
24Santa Catarina~200K0.91×
25Bahia~300K0.90×
26Minas Gerais~400K0.89×
27São Paulo~1M0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Dairy product audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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