A data profile of the people who buy, follow and care about Dairy product in Italy — modelled from more than twelve digital signal sources. Dairy product has an estimated audience of 5,317,746 people in Italy.
The average Dairy product fan in Italy is 46.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include UniEuro, Catholic Church, Il Fatto Quotidiano, with strongest over-indexing on UniEuro (1.89× the country average).
Demographically, the Dairy product audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dairy product fan in Italy is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for UniEuro.
The key figures that characterise the Dairy product profile in Italy.
58.8% are female, 41.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 46.4 |
| Estimated audience size | 5,317,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Dairy product audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 5.3% |
| India | 4.5% |
Where the Dairy product audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.18× | |
| 02 | Aosta Valley | ~20K | 1.14× | |
| 03 | Molise | ~30K | 1.11× | |
| 04 | Veneto | ~500K | 1.08× | |
| 05 | Emilia-Romagna | ~400K | 1.01× | |
| 06 | Basilicata | ~50K | 1.00× | |
| 07 | Tuscany | ~300K | 0.98× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 09 | Friuli-Venezia Giulia | ~100K | 0.98× | |
| 10 | Lazio | ~600K | 0.97× | |
| 11 | Umbria | ~80K | 0.97× | |
| 12 | Liguria | ~100K | 0.96× | |
| 13 | Marche | ~100K | 0.96× | |
| 14 | Piedmont | ~400K | 0.94× | |
| 15 | Abruzzo | ~100K | 0.94× | |
| 16 | Campania | ~600K | 0.93× | |
| 17 | Calabria | ~200K | 0.93× | |
| 18 | Puglia | ~300K | 0.92× | |
| 19 | Sardinia | ~100K | 0.92× | |
| 20 | Sicilia | ~400K | 0.91× |
The strongest cross-interests of the Dairy product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dairy | Food & Beverages | 2.60× | ||
| 02 | UniEuro | Shopping | 1.89× | ||
| 03 | Trenitalia | Cars & Mobility | 1.84× | ||
| 04 | Cheese | Food & Beverages | 1.84× | ||
| 05 | Coop | Food & Beverages | 1.82× | ||
| 06 | Chef | Food & Beverages | 1.81× | ||
| 07 | Jesus | Politics & Society | 1.78× | ||
| 08 | Meat | Food & Beverages | 1.71× | ||
| 09 | Poste italiane | Business & Career | 1.69× | ||
| 10 | Veganism | Food & Beverages | 1.66× | ||
| 11 | Subito.it | Shopping | 1.64× | ||
| 12 | Catholic Church | Politics & Society | 1.61× | ||
| 13 | Pastry | Food & Beverages | 1.61× | ||
| 14 | Pizza | Food & Beverages | 1.58× | ||
| 15 | Voluntary association | Politics & Society | 1.57× | ||
| 16 | UniCredit | Business & Career | 1.57× | ||
| 17 | Sicily | Travel & Leisure | 1.53× | ||
| 18 | Religion | Business & Career | 1.52× | ||
| 19 | God | Politics & Society | 1.52× | ||
| 20 | Il Fatto Quotidiano | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Spirituality | BALANCE | 1.54× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| Luxury Orientation | PREMIUM | 1.02× |
Dairy product has an estimated audience of 5,317,746 people in Italy, concentrated in Lombardy and Lazio.
58.8% of Dairy product fans are female, 41.2% are male, with an average age of 46.4 years.
Dairy product fans show strongest brand affinity for UniEuro (1.89×), Catholic Church (1.61×), and Il Fatto Quotidiano (1.5×) over the country average.
Dairy product fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dairy product itself, the audience over-indexes on Catholic Church (1.61×), Il Fatto Quotidiano (1.5×), Veganism (1.66×), and Sicily (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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