A data profile of the people who buy, follow and care about Jesus in Italy — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 11,778,727 people in Italy.
The average Jesus fan in Italy is 43.6 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Message in a Bottle (film), Massimo Ranieri, Ali, with strongest over-indexing on Message in a Bottle (film) (1.59× the country average).
Demographically, the Jesus audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Jesus fan in Italy is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Jesus profile in Italy.
55.2% are female, 44.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.6 |
| Estimated audience size | 11,778,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Jesus audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
Where the Jesus audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~3M | 2.03× | |
| 02 | Trentino-Alto Adige/Südtirol | ~300K | 1.55× | |
| 03 | Campania | ~2M | 1.48× | |
| 04 | Sicilia | ~1.5M | 1.24× | |
| 05 | Lombardy | ~2.5M | 1.11× | |
| 06 | Puglia | ~900K | 1.06× | |
| 07 | Tuscany | ~800K | 0.98× | |
| 08 | Abruzzo | ~200K | 0.96× | |
| 09 | Umbria | ~200K | 0.96× | |
| 10 | Veneto | ~900K | 0.93× | |
| 11 | Calabria | ~300K | 0.93× | |
| 12 | Emilia-Romagna | ~800K | 0.88× | |
| 13 | Piedmont | ~800K | 0.87× | |
| 14 | Marche | ~300K | 0.87× | |
| 15 | Basilicata | ~90K | 0.86× | |
| 16 | Molise | ~50K | 0.83× | |
| 17 | Aosta Valley | ~20K | 0.83× | |
| 18 | Sardinia | ~300K | 0.81× | |
| 19 | Liguria | ~300K | 0.79× | |
| 20 | Friuli-Venezia Giulia | ~200K | 0.79× |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judea | Travel & Leisure | 2.32× | ||
| 02 | Medjugorje | Travel & Leisure | 2.30× | ||
| 03 | Nazareth | Travel & Leisure | 2.18× | ||
| 04 | Rosario Central | Sports | 2.02× | ||
| 05 | Roby, Texas | Shopping | 1.83× | ||
| 06 | Ali | Politics & Society | 1.82× | ||
| 07 | Canzone Napoletana | Music & Radio | 1.71× | ||
| 08 | Saffron | Food & Beverages | 1.64× | ||
| 09 | Ciutat Vella | Travel & Leisure | 1.63× | ||
| 10 | Easter | Politics & Society | 1.63× | ||
| 11 | Silence | Health | 1.60× | ||
| 12 | Grandparent | Kids & Family | 1.60× | ||
| 13 | Message in a Bottle (film) | Movies & TV | 1.59× | ||
| 14 | Massimo Ranieri | Movies & TV | 1.59× | ||
| 15 | Good Friday | Politics & Society | 1.58× | ||
| 16 | Holy Week | Politics & Society | 1.58× | ||
| 17 | MeteoWeb | News | 1.55× | ||
| 18 | Mary (mother of Jesus) | Politics & Society | 1.53× | ||
| 19 | Gazzetta del Sud | News | 1.52× | ||
| 20 | Pollination | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.07× | |
| Tradition | CONSERVATISM | 1.02× | |
| Creativity | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Urban Lifestyle | OPEN | 0.73× |
Jesus has an estimated audience of 11,778,727 people in Italy, concentrated in Lazio and Lombardy.
55.2% of Jesus fans are female, 44.8% are male, with an average age of 43.6 years.
Jesus fans show strongest brand affinity for Message in a Bottle (film) (1.59×), Massimo Ranieri (1.59×), and Ali (1.82×) over the country average.
Jesus fans in Italy are most concentrated in Lazio (reach ~3M), Lombardy (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Jesus itself, the audience over-indexes on Massimo Ranieri (1.59×), Ali (1.82×), Ciutat Vella (1.63×), and Medjugorje (2.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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