Jesus Audience in Italy
Jesus has an estimated audience of 11,778,727 people in Italy. 55.2% are female, 44.8% are male, average age 43.6. Top regions: Lazio, Lombardy, Campania. Top brand affinities: Message in a Bottle (film), Pope Francis, Ali, Massimo Ranieri, Ciutat Vella.
The average Jesus fan in Italy is 43.6 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Top brand affinities include Message in a Bottle (film), Pope Francis, Ali, with strongest over-indexing on Message in a Bottle (film) (1.59× the country average). Demographically, the Jesus audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Jesus fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.6 |
| Estimated audience size | 11,778,727 |
Audience persona
The typical Jesus fan in Italy is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 2,951,580 | 2.05× |
| Lombardy | 2,297,705 | 1.11× |
| Campania | 1,971,669 | 1.49× |
| Sicilia | 1,277,037 | 1.25× |
| Veneto | 865,728 | 0.93× |
| Puglia | 865,422 | 1.07× |
| Emilia-Romagna | 838,963 | 0.87× |
| Tuscany | 767,536 | 0.98× |
| Piedmont | 754,251 | 0.87× |
| Trentino-Alto Adige/Südtirol | 357,637 | 1.6× |
| Calabria | 329,796 | 0.91× |
| Sardinia | 258,877 | 0.78× |
| Liguria | 251,661 | 0.76× |
| Marche | 250,953 | 0.86× |
| Abruzzo | 248,027 | 0.96× |
| Umbria | 182,200 | 0.95× |
| Friuli-Venezia Giulia | 164,932 | 0.74× |
| Basilicata | 83,249 | 0.77× |
| Molise | 35,391 | 0.63× |
| Aosta Valley | 12,243 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.59× | Movies & TV |
| Pope Francis | 1.54× | Politics & Society |
| Ali | 1.82× | Politics & Society |
| Massimo Ranieri | 1.59× | Movies & TV |
| Ciutat Vella | 1.63× | Travel & Leisure |
| Medjugorje | 2.3× | Travel & Leisure |
| Easter | 1.63× | Politics & Society |
| Saffron | 1.64× | Food & Beverages |
| Silence | 1.6× | Health |
| Pollination | 1.5× | Home & Garden |
| Canzone Napoletana | 1.71× | Music & Radio |
| Gazzetta del Sud | 1.52× | News |
| Nazareth | 2.18× | Travel & Leisure |
| Grandparent | 1.6× | Kids & Family |
| Roby, Texas | 1.83× | Shopping |
| MeteoWeb | 1.55× | News |
| Good Friday | 1.58× | Politics & Society |
| Mary (mother of Jesus) | 1.53× | Politics & Society |
| Judea | 2.32× | Travel & Leisure |
| Rosario Central | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Pet Ownership | JOY | 0.99 |
| Spirituality | BALANCE | 0.93 |
| Need for Security | CONSERVATISM | 0.9 |
| Price Sensitivity | PREMIUM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
See Jesus audiences in other countries
More Religion audiences in Italy
- Judaism (1,953,304)
- Hinduism (1,849,611)
- Haitian Vodou (1,017,193)
- Lutheranism (697,131)
- Wicca (299,483)
Frequently asked questions
How many fans does Jesus have in Italy?
Jesus has an estimated audience of 11,778,727 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Jesus fans?
55.2% of Jesus fans are female, 44.8% are male, with an average age of 43.6 years.
Which brands do Jesus fans like most?
Jesus fans show strongest brand affinity for Message in a Bottle (film) (1.59×), Pope Francis (1.54×), and Ali (1.82×) over the country average.
Where do Jesus fans live in Italy?
Jesus fans in Italy are most concentrated in Lazio (reach 2,951,580), Lombardy (reach 2,297,705), and Campania (reach 1,971,669). These three regions account for the largest share of the active audience.
What other brands do Jesus fans also like?
Beyond Jesus itself, the audience over-indexes on Pope Francis (1.54×), Ali (1.82×), Massimo Ranieri (1.59×), and Ciutat Vella (1.63×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.