A data profile of the people who buy, follow and care about Jesus in India — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 3,490,839 people in India.
The average Jesus fan in India is 32.8 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Andhra Pradesh, Karnataka.
Top brand affinities include Bhojpuri language, God, Manorama Online, with strongest over-indexing on Bhojpuri language (1.53× the country average).
Demographically, the Jesus audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Jesus fan in India is more male, around 32.8 years old, with strong Spirituality tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Jesus profile in India.
26.2% are female, 73.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 32.8 |
| Estimated audience size | 3,490,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Jesus audience comes from India.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
Where the Jesus audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~100K | 3.47× | |
| 02 | Mizoram | ~6K | 2.38× | |
| 03 | Telangana | ~100K | 2.02× | |
| 04 | Tamil Nadu | ~200K | 1.83× | |
| 05 | Nagaland | ~4K | 1.77× | |
| 06 | Arunachal Pradesh | ~4K | 1.68× | |
| 07 | Kerala | ~80K | 1.55× | |
| 08 | Meghalaya | ~6K | 1.54× | |
| 09 | Goa | ~6K | 1.53× | |
| 10 | Karnataka | ~100K | 1.36× | |
| 11 | Tripura | ~5K | 1.09× | |
| 12 | Sikkim | ~2K | 1.08× | |
| 13 | Manipur | ~4K | 0.96× | |
| 14 | Chhattisgarh | ~20K | 0.70× | |
| 15 | Assam | ~20K | 0.60× | |
| 16 | Odisha | ~20K | 0.57× | |
| 17 | Punjab (region) | ~30K | 0.55× | |
| 18 | Maharashtra | ~90K | 0.53× | |
| 19 | Jharkhand | ~10K | 0.50× | |
| 20 | Madhya Pradesh | ~30K | 0.41× | |
| 21 | Gujarat | ~40K | 0.37× | |
| 22 | West Bengal | ~40K | 0.36× | |
| 23 | Uttarakhand | ~6K | 0.36× | |
| 24 | Himachal Pradesh | ~5K | 0.36× | |
| 25 | Jammu and Kashmir | ~5K | 0.30× | |
| 26 | Haryana | ~10K | 0.28× | |
| 27 | Uttar Pradesh | ~50K | 0.27× | |
| 28 | Rajasthan | ~20K | 0.26× | |
| 29 | Bihar | ~20K | 0.26× |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bible | Politics & Society | 2.20× | ||
| 02 | Wild fisheries | Travel & Leisure | 2.17× | ||
| 03 | Spearfishing | Sports | 2.16× | ||
| 04 | viki | Movies & TV | 2.15× | ||
| 05 | Bihari languages | Politics & Society | 2.10× | ||
| 06 | Prayer | Politics & Society | 2.08× | ||
| 07 | Monkey | Pets & Animals | 1.94× | ||
| 08 | Crime Patrol (TV series) | Movies & TV | 1.86× | ||
| 09 | Mahjong | Games | 1.77× | ||
| 10 | Abrahamic religions | Politics & Society | 1.77× | ||
| 11 | Madhyamam Daily | News | 1.71× | ||
| 12 | God | Politics & Society | 1.67× | ||
| 13 | Holy Spirit | Politics & Society | 1.65× | ||
| 14 | Ancient history | Politics & Society | 1.60× | ||
| 15 | Surya | Movies & TV | 1.59× | ||
| 16 | Dinamalar | News | 1.54× | ||
| 17 | Bhojpuri language | Politics & Society | 1.53× | ||
| 18 | Manorama Online | News | 1.52× | ||
| 19 | Rajiv Gandhi | Politics & Society | 1.52× | ||
| 20 | Lord | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Tradition | CONSERVATISM | 1.04× | |
| Social Media Usage | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.44× | |
| Risk Appetite | THRILL | 0.51× | |
| Quality Awareness | PREMIUM | 0.51× |
Jesus has an estimated audience of 3,490,839 people in India, concentrated in Tamil Nadu and Andhra Pradesh.
26.2% of Jesus fans are female, 73.8% are male, with an average age of 32.8 years.
Jesus fans show strongest brand affinity for Bhojpuri language (1.53×), God (1.67×), and Manorama Online (1.52×) over the country average.
Jesus fans in India are most concentrated in Tamil Nadu (reach ~200K), Andhra Pradesh (reach ~100K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Jesus itself, the audience over-indexes on God (1.67×), Manorama Online (1.52×), Rajiv Gandhi (1.52×), and Dinamalar (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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