A data profile of the people who buy, follow and care about Lord in India — modelled from more than twelve digital signal sources. Lord has an estimated audience of 4,323,619 people in India.
Lord has an estimated audience of 4,323,619 people in India. 20.3% are female, 79.7% are male, average age 31.3. Top brand affinities: Zendaya, Sabrina Carpenter, Megan Fox, Dakota Johnson, Christian Bale.
Top brand affinities include Zendaya, Sabrina Carpenter, Megan Fox, with strongest over-indexing on Zendaya (12.82× the country average).
Demographically, the Lord audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Lord fan in India is more male, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Zendaya.
The key figures that characterise the Lord profile in India.
20.3% are female, 79.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 31.3 |
| Estimated audience size | 4,323,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Lord audience comes from India.
| Country | Share |
|---|---|
| India | 21.3% |
| United States | 10.8% |
| Brazil | 7.6% |
The strongest cross-interests of the Lord audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 12.82× | ||
| 02 | Sabrina Carpenter | Music & Radio | 12.82× | ||
| 03 | Megan Fox | Movies & TV | 12.82× | ||
| 04 | Dakota Johnson | Movies & TV | 12.82× | ||
| 05 | Christian Bale | Movies & TV | 12.82× | ||
| 06 | Pedro Pascal | Movies & TV | 12.82× | ||
| 07 | Emma Stone | Movies & TV | 12.82× | ||
| 08 | Natalie Portman | Movies & TV | 12.82× | ||
| 09 | Nicole Kidman | Movies & TV | 12.82× | ||
| 10 | Madison Beer | Music & Radio | 12.82× | ||
| 11 | Matthew McConaughey | Movies & TV | 12.82× | ||
| 12 | Gal Gadot | Fashion & Accessoires | 12.82× | ||
| 13 | Adriana Lima | Fashion & Accessoires | 12.82× | ||
| 14 | Jason Momoa | Movies & TV | 12.82× | ||
| 15 | Michael B. Jordan | Movies & TV | 12.82× | ||
| 16 | Daniel Craig | Movies & TV | 12.82× | ||
| 17 | Bruce Willis | Movies & TV | 12.82× | ||
| 18 | Robert De Niro | Movies & TV | 12.72× | ||
| 19 | Christopher Nolan | Movies & TV | 10.73× | ||
| 20 | Scarlett Johansson | Movies & TV | 8.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.56× | |
| Convenience Orientation | PREMIUM | 2.23× | |
| Community Orientation | OPEN | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.48× | |
| Luxury Orientation | PREMIUM | 0.54× | |
| Quality Awareness | PREMIUM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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