Rascasse Audience Intelligence

Scarlett Johansson Audience in India

A data profile of the people who buy, follow and care about Scarlett Johansson in India — modelled from more than twelve digital signal sources. Scarlett Johansson has an estimated audience of 3,156,701 people in India.

The average Scarlett Johansson fan in India is 27.9 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.

Top brand affinities include Pedro Pascal, Kate Winslet, Jennifer Connelly, with strongest over-indexing on Pedro Pascal (63.24× the country average).

Demographically, the Scarlett Johansson audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Scarlett Johansson fan in India is more male, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for Pedro Pascal.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Scarlett Johansson profile in India.

Audience size
3.2M
in India
Gender
19.9%
80.1% male
Age
27.9
average years
Country rank
#1953
Person in India
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scarlett Johansson fans

19.9% are female, 80.1% are male, average age 27.9.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Scarlett Johansson audience in India
MetricValue
Female19.9%
Male80.1%
Average age27.9
Estimated audience size3,156,701
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Scarlett Johansson audience in India
Age bracketShare%
16-1945%
20-2932%
30-3915%
40-495%
50+3%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Scarlett Johansson audience comes from India.

Worldwide audience distribution share by country for Scarlett Johansson
CountryShare
United States26.5%
India6.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scarlett Johansson audience in India is strongest.

Fig. 05

Top regions by affinity

Scarlett Johansson fans by region: top regions in India
#RegionReachAffinity×
01Tamil Nadu~100K1.76×
02Kerala~80K1.70×
03Karnataka~100K1.31×
04Telangana~60K1.26×
05Andhra Pradesh~50K1.26×
06Maharashtra~200K1.22×
07Mizoram~3K1.19×
08Gujarat~100K1.17×
09West Bengal~100K1.04×
10Manipur~4K1.03×
11Arunachal Pradesh~2K1.03×
12Odisha~30K1.02×
13Goa~3K1.01×
14Assam~30K1.00×
15Tripura~4K0.99×
16Nagaland~2K0.95×
17Uttarakhand~10K0.89×
18Rajasthan~60K0.88×
19Punjab (region)~40K0.86×
20Haryana~40K0.86×
21Madhya Pradesh~50K0.85×
22Uttar Pradesh~100K0.84×
23Meghalaya~3K0.84×
24Chhattisgarh~20K0.82×
25Jharkhand~20K0.80×
26Sikkim<1K0.70×
27Bihar~40K0.65×
28Himachal Pradesh~8K0.64×
29Jammu and Kashmir~9K0.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scarlett Johansson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scarlett Johansson audience
#·InterestCategoryAffinity×
01Tessa ThompsonMovies & TV78.09×
02Doctor Strange (film)Movies & TV67.39×
03Jennifer ConnellyMovies & TV65.98×
04Pedro PascalMovies & TV63.24×
05Sandra BullockMovies & TV60.36×
06Matt DamonMovies & TV56.54×
07Natalie PortmanMovies & TV52.48×
08Christian BaleMovies & TV50.22×
09Kate WinsletMovies & TV46.62×
10Matthew McConaugheyMovies & TV46.29×
11Jennifer LawrenceMovies & TV46.21×
12Megan FoxMovies & TV45.35×
13Elizabeth OlsenMovies & TV43.38×
14Nicole KidmanMovies & TV41.66×
15Ryan GoslingMovies & TV38.34×
16Henry CavillMovies & TV33.92×
17Chris Evans (actor)Movies & TV33.85×
18Christopher NolanMovies & TV32.84×
19Brad PittMovies & TV32.02×
20Tom CruiseMovies & TV27.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scarlett Johansson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Scarlett Johansson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.05×
Price SensitivityPREMIUM1.17×
Community OrientationOPEN1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Scarlett Johansson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Healthy LifestyleBALANCE0.84×
IndulgenceJOY0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Scarlett Johansson have in India?

Scarlett Johansson has an estimated audience of 3,156,701 people in India, concentrated in Maharashtra and Tamil Nadu.

02

What is the gender split and age of Scarlett Johansson fans?

19.9% of Scarlett Johansson fans are female, 80.1% are male, with an average age of 27.9 years.

03

Which brands do Scarlett Johansson fans like most?

Scarlett Johansson fans show strongest brand affinity for Pedro Pascal (63.24×), Kate Winslet (46.62×), and Jennifer Connelly (65.98×) over the country average.

04

Where do Scarlett Johansson fans live in India?

Scarlett Johansson fans in India are most concentrated in Maharashtra (reach ~200K), Tamil Nadu (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scarlett Johansson fans also like?

Beyond Scarlett Johansson itself, the audience over-indexes on Kate Winslet (46.62×), Jennifer Connelly (65.98×), Brad Pitt (32.02×), and Doctor Strange (film) (67.39×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Scarlett Johansson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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