Rascasse Audience Intelligence

Michael B. Jordan Audience in United States

Michael B. Jordan has an estimated audience of 17.7M people in United States.

#23among Actor Actress or TV Star in United States
#65among people in United States#124in Movies & TV

The average Michael B. Jordan fan in United States is 39.2 years old, balanced, and lives primarily in California.

By number of fans, Michael B. Jordan ranks #23 among the 6629 objects in Actor Actress or TV Star in United States — 1.5× the group median.

Women make up 49.1% of the fan base, 8.1 percentage points fewer than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Michael B. Jordan fans stand out for their interest in Conservative Judaism, world net daily and 100 Percent FED Up.

Most fans live in California, Texas, Florida.

Top affinities include Conservative Judaism, world net daily, 100 Percent FED Up, with strongest over-indexing on Conservative Judaism (27.21× the country average).

Demographically, the Michael B. Jordan audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

The typical Michael B. Jordan fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Conservative Judaism.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.7M
in United States
Gender
49.1%♀
50.9% male
Age
39.2
average years
Country rank
#1941
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Michael B. Jordan fans

49.1% are female, 50.9% are male, average age 39.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Michael B. Jordan audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.2
Estimated audience size17.7M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Michael B. Jordan audience in United States
Age bracketShare%
16-2421%
25-3421%
35-4420%
45-5418%
55+20%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Michael B. Jordan audience comes from United States.

Worldwide audience distribution share by country for Michael B. Jordan
CountryShare
United States34.7%
Brazil10.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Michael B. Jordan fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~800K1.36×
02Louisiana~300K1.32×
03Maryland~400K1.29×
04Texas~1.5M1.25×
05Mississippi~200K1.23×
06North Carolina~700K1.19×
07Alabama~300K1.17×
08Arkansas~200K1.17×
09California~2.5M1.12×
10New Jersey~600K1.12×
11Oklahoma~200K1.12×
12South Carolina~300K1.11×
13Delaware~60K1.11×
14Washington, District of Columbia~40K1.11×
15Virginia~500K1.09×
16New Mexico~100K1.07×
17Florida~1M1.06×
18New York~1M1.06×
19Illinois~700K1.06×
20Tennessee~400K1.06×
21Nevada~200K1.05×
22Arizona~400K1.04×
23Indiana~400K1.04×
24Missouri~300K1.04×
25Connecticut~200K1.04×
26Ohio~600K1.03×
27Utah~200K1.03×
28Pennsylvania~700K0.99×
29Kansas~200K0.99×
30Michigan~500K0.98×
31Washington~400K0.98×
32Kentucky~200K0.98×
33Massachusetts~300K0.94×
34Oregon~200K0.94×
35Nebraska~100K0.94×
36Hawaii~70K0.94×
37Colorado~300K0.93×
38Idaho~90K0.90×
39Minnesota~300K0.89×
40Iowa~100K0.86×
41Rhode Island~50K0.86×
42West Virginia~80K0.84×
43Wisconsin~300K0.83×
44North Dakota~30K0.81×
45South Dakota~40K0.77×
46Alaska~30K0.77×
47Montana~40K0.75×
48Maine~50K0.73×
49New Hampshire~50K0.73×
50Vermont~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Michael B. Jordan, United States
0.70×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Michael B. Jordan audience vs. the country average
#·InterestCategoryAffinity×
01Conservative JudaismPolitics & Society27.21×
02world net dailyNews22.56×
03100 Percent FED UpPolitics & Society19.70×
04OVOHome & Garden16.81×
05Gateway PunditNews15.31×
06Remy MaMusic & Radio14.42×
07Six Flags Great AmericaFood & Beverages12.51×
08Empire (2015 TV series)Movies & TV11.36×
09Black Panther (film)Movies & TV11.26×
10Lupita NyongoMovies & TV10.37×
11Benjamin NetanyahuPolitics & Society9.75×
12Idris ElbaMovies & TV8.04×
13EHarmonyInternet & Social Media6.39×
14Melania TrumpPolitics & Society4.24×
15Chuck NorrisMovies & TV3.66×
16TikTokInternet & Social Media2.02×
17Rock musicMusic & Radio1.87×
18BeautyBeauty & Wellness1.75×
19FoodFood & Beverages1.65×
20Food and drinkFood & Beverages1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Michael B. Jordan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Michael B. Jordan audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
MindfulnessBALANCE1.43×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Michael B. Jordan audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Michael B. Jordan over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/michael-b-jordan-1144” · Methodology