Lord Audience in United States
Lord has an estimated audience of 2,189,147 people in United States. 53.3% are female, 46.7% are male, average age 39.3. Top regions: New York, California, Texas. Top brand affinities: Mathcore, Nationality, Google Home, Combat sport, The Historian.
The average Lord fan in United States is 39.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Mathcore, Nationality, Google Home, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Lord audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Lord fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.3 |
| Estimated audience size | 2,189,147 |
Audience persona
The typical Lord fan in United States is balanced, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 450,625 | 3.68× |
| California | 240,601 | 1× |
| Texas | 203,380 | 1.08× |
| Florida | 143,134 | 0.97× |
| Georgia | 103,025 | 1.53× |
| New Jersey | 68,459 | 1.23× |
| North Carolina | 68,212 | 1.04× |
| Pennsylvania | 67,429 | 0.91× |
| Illinois | 65,994 | 0.9× |
| Michigan | 60,558 | 1.06× |
| Ohio | 59,597 | 0.88× |
| Virginia | 54,895 | 1.03× |
| Tennessee | 45,155 | 1.03× |
| Arizona | 42,795 | 0.96× |
| Maryland | 39,121 | 1.04× |
| Washington | 38,712 | 0.88× |
| Louisiana | 38,157 | 1.35× |
| Indiana | 37,624 | 0.94× |
| Alabama | 37,086 | 1.21× |
| South Carolina | 36,619 | 1.11× |
| Massachusetts | 36,142 | 0.84× |
| Kentucky | 34,327 | 1.25× |
| Missouri | 32,777 | 0.93× |
| Oklahoma | 26,777 | 1.1× |
| Mississippi | 24,919 | 1.38× |
| Colorado | 24,873 | 0.72× |
| Wisconsin | 24,767 | 0.75× |
| Minnesota | 24,268 | 0.77× |
| Connecticut | 21,758 | 0.99× |
| Oregon | 21,569 | 0.86× |
| Arkansas | 20,649 | 1.14× |
| Nevada | 16,458 | 0.78× |
| Utah | 15,348 | 0.78× |
| Kansas | 14,834 | 0.86× |
| Iowa | 13,239 | 0.73× |
| Maine | 12,436 | 1.59× |
| New Mexico | 9,269 | 0.84× |
| West Virginia | 9,203 | 0.9× |
| Idaho | 8,443 | 0.77× |
| Nebraska | 8,299 | 0.76× |
| Hawaii | 7,800 | 0.83× |
| New Hampshire | 6,840 | 0.79× |
| Delaware | 6,257 | 1.04× |
| Washington, District of Columbia | 6,220 | 0.95× |
| Rhode Island | 5,025 | 0.72× |
| Montana | 3,768 | 0.62× |
| South Dakota | 3,719 | 0.73× |
| Alaska | 3,662 | 0.78× |
| North Dakota | 3,319 | 0.74× |
| Vermont | 2,401 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 18.06× | Music & Radio |
| Nationality | 4.23× | Politics & Society |
| Google Home | 11.64× | Technology & Electronics |
| Combat sport | 1.93× | Sports |
| The Historian | 16.48× | Literature |
| Minnesota | 1.79× | Travel & Leisure |
| Progressive rock | 1.95× | Music & Radio |
| Urban Outfitters | 1.68× | Shopping |
| Panama | 3.13× | Travel & Leisure |
| 3D printing | 1.97× | Technology & Electronics |
| Eurail | 16.57× | Cars & Mobility |
| Racing | 1.62× | Cars & Mobility |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Justice | 1.67× | Politics & Society |
| WAPT | 6.5× | Movies & TV |
| Spinal muscular atrophy | 4.51× | Health |
| JTV (Indonesia) | 2.55× | |
| Isla Holbox | 11.21× | Travel & Leisure |
| Buying and Selling Real Estate | 3.5× | Home & Garden |
| MK | 1.83× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.6 |
| Patriotism | CONSERVATISM | 1.67 |
| Spirituality | BALANCE | 1.48 |
| Extroversion | THRILL | 1.4 |
| Urban Lifestyle | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.4% |
| United States | 10.8% |
| Brazil | 7.6% |
See Lord audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Lord have in United States?
Lord has an estimated audience of 2,189,147 people in United States, concentrated in New York and California.
What is the gender split and age of Lord fans?
53.3% of Lord fans are female, 46.7% are male, with an average age of 39.3 years.
Which brands do Lord fans like most?
Lord fans show strongest brand affinity for Mathcore (18.06×), Nationality (4.23×), and Google Home (11.64×) over the country average.
Where do Lord fans live in United States?
Lord fans in United States are most concentrated in New York (reach 450,625), California (reach 240,601), and Texas (reach 203,380). These three regions account for the largest share of the active audience.
What other brands do Lord fans also like?
Beyond Lord itself, the audience over-indexes on Nationality (4.23×), Google Home (11.64×), Combat sport (1.93×), and The Historian (16.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.