Rascasse Audience Intelligence

Lord Audience in United States

A data profile of the people who buy, follow and care about Lord in United States — modelled from more than twelve digital signal sources. Lord has an estimated audience of 2,189,147 people in United States.

#6025among Topic in United States#846in Politics & Society

The average Lord fan in United States is 39.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Web server, Calzedonia, Non-alcoholic beverage, with strongest over-indexing on Web server (5.15× the country average).

Demographically, the Lord audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lord fan in United States is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lord profile in United States.

Audience size
2.2M
in United States
Gender
53.3%♀
46.7% male
Age
39.3
average years
Country rank
#13253
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lord fans

53.3% are female, 46.7% are male, average age 39.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Lord audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.3
Estimated audience size2,189,147
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Lord audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Lord audience comes from United States.

Worldwide audience distribution share by country for Lord
CountryShare
India21.3%
United States10.8%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lord audience in United States is strongest.

Fig. 05

Top regions by affinity

Lord fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K3.49×
02New Jersey~90K1.66×
03Louisiana~40K1.54×
04Maine~10K1.46×
05Georgia~90K1.37×
06Mississippi~20K1.30×
07Kentucky~40K1.28×
08Alabama~40K1.19×
09South Carolina~40K1.08×
10Arkansas~20K1.08×
11Oklahoma~30K1.04×
12Texas~200K1.02×
13Tennessee~40K1.02×
14Delaware~6K1.02×
15North Carolina~70K1.00×
16Virginia~50K1.00×
17West Virginia~10K0.98×
18Washington, District of Columbia~6K0.98×
19Michigan~60K0.97×
20Maryland~40K0.97×
21California~200K0.96×
22Connecticut~20K0.96×
23Florida~100K0.95×
24South Dakota~5K0.94×
25Alaska~4K0.94×
26Indiana~40K0.93×
27Missouri~30K0.93×
28Ohio~60K0.92×
29New Mexico~10K0.92×
30Pennsylvania~70K0.90×
31Kansas~20K0.90×
32New Hampshire~8K0.90×
33North Dakota~4K0.89×
34Vermont~3K0.89×
35Arizona~40K0.88×
36Nebraska~10K0.88×
37Illinois~60K0.87×
38Idaho~10K0.87×
39Rhode Island~6K0.87×
40Oregon~20K0.85×
41Hawaii~8K0.85×
42Massachusetts~40K0.84×
43Washington~40K0.83×
44Utah~20K0.83×
45Iowa~10K0.82×
46Nevada~20K0.81×
47Montana~5K0.81×
48Wisconsin~30K0.77×
49Colorado~30K0.75×
50Minnesota~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Lord, United States
0.75×1.00×3.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lord audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires20.55×
02Deportivo AlavésSports18.10×
03Real SociedadSports12.31×
04Atlético MadridSports7.44×
05Web serverTechnology & Electronics5.15×
06La LigaSports3.92×
07Non-alcoholic beverageFood & Beverages3.57×
08FanaticsFashion & Accessoires3.28×
09Mineral waterFood & Beverages3.05×
10Milwaukee BrewersSports2.93×
11Detroit TigersSports2.61×
12Microwave ovenHome & Garden2.23×
13Internet celebrityInternet & Social Media2.10×
14Britney SpearsMusic & Radio1.96×
15GeneticsKids & Family1.81×
16Pizza HutFood & Beverages1.80×
17Real propertyHome & Garden1.79×
18T-MobileTechnology & Electronics1.56×
19Domino's PizzaFood & Beverages1.56×
20RadioTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lord audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
SpiritualityBALANCE1.55×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lord audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.54×
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lord have in United States?

Lord has an estimated audience of 2,189,147 people in United States, concentrated in New York and California.

02

What is the gender split and age of Lord fans?

53.3% of Lord fans are female, 46.7% are male, with an average age of 39.3 years.

03

Which brands do Lord fans like most?

Lord fans show strongest brand affinity for Web server (5.15×), Calzedonia (20.55×), and Non-alcoholic beverage (3.57×) over the country average.

04

Where do Lord fans live in United States?

Lord fans in United States are most concentrated in New York (reach ~400K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lord fans also like?

Beyond Lord itself, the audience over-indexes on Calzedonia (20.55×), Non-alcoholic beverage (3.57×), Atlético Madrid (7.44×), and Pizza Hut (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Lord audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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