Rascasse Audience Intelligence

Calzedonia Target Market in United States

A data profile of the people who buy, follow and care about Calzedonia in United States — modelled from more than twelve digital signal sources. Calzedonia has an estimated audience of 615,757 people in United States.

#14among Lingerie in United States#3336among Brand in United States#1212in Fashion & Accessoires

The average Calzedonia fan in United States is 31.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Skims, Jeep Cherokee, Magic: The Gathering, with strongest over-indexing on Skims (46.14× the country average).

Demographically, the Calzedonia audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calzedonia fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Skims.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calzedonia profile in United States.

Audience size
616K
in United States
Gender
53.1%♀
46.9% male
Age
31.6
average years
Country rank
#32298
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Calzedonia

53.1% are female, 46.9% are male, average age 31.6.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Calzedonia audience in United States
MetricValue
Female53.1%
Male46.9%
Average age31.6
Estimated audience size615,757
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Calzedonia audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Calzedonia audience comes from United States.

Worldwide audience distribution share by country for Calzedonia
CountryShare
Italy28.2%
Germany11.0%
Spain10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calzedonia audience in United States is strongest.

Fig. 05

Top regions by affinity

Calzedonia customers by region in United States
#RegionReachAffinity×
01New York~300K7.87×
02Washington, District of Columbia~6K3.29×
03New Jersey~50K2.97×
04Florida~100K2.73×
05Massachusetts~20K1.98×
06California~100K1.61×
07Connecticut~10K1.53×
08Virginia~20K1.46×
09Nevada~8K1.41×
10Maryland~10K1.38×
11Illinois~30K1.23×
12Ohio~20K1.14×
13Rhode Island~2K1.11×
14Washington~10K0.99×
15Pennsylvania~20K0.98×
16New Hampshire~2K0.88×
17Vermont<1K0.87×
18Delaware~1K0.84×
19Hawaii~2K0.82×
20Maine~2K0.82×
21Colorado~8K0.79×
22Alaska~1K0.79×
23North Dakota<1K0.75×
24South Dakota~1K0.74×
25Texas~40K0.72×
26Georgia~10K0.72×
27Oregon~5K0.71×
28Montana~1K0.71×
29Michigan~10K0.69×
30North Carolina~10K0.68×
31South Carolina~6K0.67×
32West Virginia~2K0.67×
33Kansas~3K0.66×
34Utah~4K0.65×
35Idaho~2K0.64×
36Tennessee~8K0.62×
37Minnesota~6K0.62×
38Nebraska~2K0.62×
39New Mexico~2K0.61×
40Louisiana~5K0.59×
41Mississippi~3K0.59×
42Arkansas~3K0.58×
43Missouri~6K0.57×
44Wisconsin~5K0.57×
45Kentucky~4K0.56×
46Indiana~6K0.55×
47Iowa~3K0.55×
48Oklahoma~4K0.54×
49Arizona~7K0.53×
50Alabama~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Calzedonia, United States
0.47×1.00×7.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calzedonia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calzedonia audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility106.01×
02Marvel LegendsMovies & TV79.58×
03Mazda MX-5Cars & Mobility71.95×
04Massimo DuttiShopping62.50×
05SkimsFashion & Accessoires46.14×
06Chicago MarathonSports44.69×
07JoJo's Bizarre AdventureLiterature42.80×
08Super Mario Bros.Games36.44×
09Masters of the Universe (film)Movies & TV36.11×
10Magic: The GatheringGames35.02×
11Mario KartGames31.84×
12JD SportsShopping25.56×
13Duck huntingSports20.00×
14WaterfowlPets & Animals20.00×
15Truck classificationTopic20.00×
16Final FantasyGames20.00×
17HarmonicaMusic & Radio19.40×
18Fox huntingSports18.99×
19Jersey Mike's SubsFood & Beverages18.51×
20Marco's PizzaFood & Beverages17.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calzedonia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calzedonia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Urban LifestyleOPEN1.62×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calzedonia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Community OrientationOPEN0.66×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Calzedonia's target market in United States?

Calzedonia's target market in United States covers an estimated 615,757 people, concentrated in New York and Florida.

02

What is the gender split and age of Calzedonia customers?

53.1% of the Calzedonia audience are female, 46.9% are male, with an average age of 31.6 years.

03

Which brands do Calzedonia fans like most?

Calzedonia fans show strongest brand affinity for Skims (46.14×), Jeep Cherokee (106.01×), and Magic: The Gathering (35.02×) over the country average.

04

Where do Calzedonia fans live in United States?

Calzedonia fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Calzedonia fans also like?

Beyond Calzedonia itself, the audience over-indexes on Jeep Cherokee (106.01×), Magic: The Gathering (35.02×), Marvel Legends (79.58×), and Fox hunting (18.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Calzedonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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