Rascasse Audience Intelligence

Masters of the Universe (film) Audience in United States

A data profile of the people who buy, follow and care about Masters of the Universe (film) in United States — modelled from more than twelve digital signal sources. Masters of the Universe (film) has an estimated audience of 5,467,912 people in United States.

#175among Movie / TV Show / Series in United States#590in Movies & TV

The average Masters of the Universe (film) fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Calzedonia, City Bank, with strongest over-indexing on Mixed drink (20× the country average).

Demographically, the Masters of the Universe (film) audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masters of the Universe (film) fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masters of the Universe (film) profile in United States.

Audience size
5.5M
in United States
Gender
30.1%♀
69.9% male
Age
35.8
average years
Country rank
#6170
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3135%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masters of the Universe (film) viewers

30.1% are female, 69.9% are male, average age 35.8.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Masters of the Universe (film) audience in United States
MetricValue
Female30.1%
Male69.9%
Average age35.8
Estimated audience size5,467,912
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Masters of the Universe (film) audience in United States
Age bracketShare%
16-1914%
20-2928%
30-3939%
40-4915%
50+4%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Masters of the Universe (film) audience comes from United States.

Worldwide audience distribution share by country for Masters of the Universe (film)
CountryShare
United States59.2%
United Kingdom11.5%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masters of the Universe (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Masters of the Universe (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.42×
02Arizona~30K1.24×
03New Mexico~7K1.23×
04Texas~100K1.21×
05Oklahoma~10K1.17×
06Idaho~7K1.17×
07California~100K1.15×
08Kentucky~20K1.13×
09Nevada~10K1.12×
10Indiana~20K1.11×
11Oregon~10K1.11×
12West Virginia~6K1.11×
13Missouri~20K1.10×
14Arkansas~10K1.10×
15Nebraska~6K1.10×
16Iowa~10K1.09×
17Illinois~40K1.08×
18Tennessee~20K1.07×
19Michigan~30K1.06×
20Alaska~2K1.04×
21Virginia~30K1.01×
22Washington~20K1.01×
23Colorado~20K1.01×
24Alabama~20K1.01×
25Kansas~9K1.01×
26Ohio~30K1.00×
27South Carolina~20K0.97×
28Montana~3K0.97×
29North Carolina~30K0.96×
30South Dakota~2K0.96×
31North Dakota~2K0.96×
32Minnesota~20K0.95×
33Maryland~20K0.94×
34Florida~70K0.93×
35Wisconsin~20K0.93×
36Louisiana~10K0.93×
37Pennsylvania~30K0.91×
38Hawaii~4K0.90×
39Georgia~30K0.89×
40Mississippi~8K0.89×
41Connecticut~10K0.88×
42Maine~4K0.88×
43New York~50K0.87×
44New Hampshire~4K0.87×
45New Jersey~20K0.86×
46Delaware~3K0.85×
47Vermont~2K0.83×
48Massachusetts~20K0.76×
49Rhode Island~3K0.75×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Masters of the Universe (film), United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masters of the Universe (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masters of the Universe (film) audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires36.11×
02Mixed drinkFood & Beverages20.00×
03Alessi (Italian company)Home & Garden20.00×
04B&B ItaliaHome & Garden20.00×
05Roche BoboisHome & Garden14.81×
06Rosie O'DonnellMovies & TV12.15×
07Seth GreenMovies & TV9.66×
08MattelKids & Family8.82×
09BombasFashion & Accessoires8.62×
10City BankBusiness & Career6.94×
11Scorpions (band)Music & Radio6.57×
12Christina ApplegateMovies & TV4.87×
13Margot RobbieMovies & TV4.69×
14Henry CavillMovies & TV4.04×
15Web serverTechnology & Electronics3.78×
16Ozzy OsbourneMusic & Radio3.68×
17GameStopGames3.16×
18Baby foodKids & Family3.05×
19Google NewsNews2.21×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masters of the Universe (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masters of the Universe (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
IndividualismJOY1.71×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masters of the Universe (film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masters of the Universe (film) have in United States?

Masters of the Universe (film) has an estimated audience of 5,467,912 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Masters of the Universe (film) viewers?

30.1% of Masters of the Universe (film) fans are female, 69.9% are male, with an average age of 35.8 years.

03

Which brands do Masters of the Universe (film) fans like most?

Masters of the Universe (film) fans show strongest brand affinity for Mixed drink (20×), Calzedonia (36.11×), and City Bank (6.94×) over the country average.

04

Where do Masters of the Universe (film) fans live in United States?

Masters of the Universe (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Masters of the Universe (film) fans also like?

Beyond Masters of the Universe (film) itself, the audience over-indexes on Calzedonia (36.11×), City Bank (6.94×), Rosie O'Donnell (12.15×), and Mattel (8.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Masters of the Universe (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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