Masters of the Universe (film) Audience in United States

Masters of the Universe (film) logo

Masters of the Universe (film) has an estimated audience of 1,116,211 people in United States. 30.1% are female, 69.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Product design, Stamp collecting, Urban Outfitters, Elsword.

The average Masters of the Universe (film) fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Product design, Stamp collecting, with strongest over-indexing on Dog breed (1.8× the country average). Demographically, the Masters of the Universe (film) audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Masters of the Universe (film) fans

Demographic split for Masters of the Universe (film) audience in United States
MetricValue
Female30.1%
Male69.9%
Average age35.8
Estimated audience size1,116,211

Audience persona

The typical Masters of the Universe (film) fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Masters of the Universe (film) in United States
RegionReachAffinity
California128,1931.04×
Texas104,3081.09×
Florida63,6980.84×
New York61,9620.99×
Illinois41,0091.1×
Pennsylvania40,7201.08×
Ohio37,3471.09×
North Carolina32,0660.95×
Michigan30,9571.06×
Georgia30,7660.89×
New Jersey27,8580.98×
Arizona27,5301.21×
Tennessee24,5161.09×
Virginia24,4950.9×
Washington24,0841.08×
Indiana23,6161.16×
Maryland21,7221.13×
Missouri21,4031.19×
Massachusetts18,3410.83×
Kentucky18,2591.3×
Alabama17,8241.14×
Wisconsin16,8241×
Colorado16,4800.94×
Oregon16,2701.27×
South Carolina15,0810.9×
Oklahoma14,4941.17×
Louisiana14,4101×
Minnesota13,7570.86×
Utah10,9381.09×
Connecticut10,7170.96×
Arkansas10,3931.13×
Nevada10,3300.96×
Iowa10,0531.09×
Kansas9,8341.12×
Mississippi8,0390.87×
New Mexico6,0851.09×
West Virginia5,9351.14×
Nebraska5,8521.05×
Idaho5,3780.96×
New Hampshire4,3891×
Maine3,6590.92×
Hawaii3,3090.69×
Rhode Island2,8900.81×
Montana2,8150.91×
Washington, District of Columbia2,6240.78×
Alaska2,3510.98×
Delaware2,2500.73×
South Dakota2,1370.83×
North Dakota2,1340.93×
Vermont1,6050.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masters of the Universe (film) audience
BrandAffinityCategory
Dog breed1.8×Pets & Animals
Product design2.86×Business & Career
Stamp collecting6.14×Home & Garden
Urban Outfitters2.31×Shopping
Elsword20×Games
Winemaking5.26×Food & Beverages
UK garage6.02×Music & Radio
Bank account2.27×Business & Career
Home equity1.65×Home & Garden
Salman Khan6.44×Movies & TV
Halsey, Oregon6.49×Travel & Leisure
JDSU2.15×Business & Career
Home staging3.58×Home & Garden
Electrolyte3.01×Health
Justice1.78×Politics & Society
Nebraska1.64×Travel & Leisure
The Devil's Rejects6.08×Movies & TV
Home Delivery1.86×Food & Beverages
Monogram2.17×Home & Garden
Kevin Murphy (screenwriter)8.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masters of the Universe (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
Luxury OrientationPREMIUM1.61
IndividualismJOY1.53
LGBTQ+ IdentityOPEN1.52
Quality AwarenessPREMIUM1.49
Pet OwnershipJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Masters of the Universe (film)
CountryShare
United States49.5%
United Kingdom11.9%
Germany8.8%

See Masters of the Universe (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Masters of the Universe (film) have in United States?

Masters of the Universe (film) has an estimated audience of 1,116,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Masters of the Universe (film) fans?

30.1% of Masters of the Universe (film) fans are female, 69.9% are male, with an average age of 35.8 years.

Which brands do Masters of the Universe (film) fans like most?

Masters of the Universe (film) fans show strongest brand affinity for Dog breed (1.8×), Product design (2.86×), and Stamp collecting (6.14×) over the country average.

Where do Masters of the Universe (film) fans live in United States?

Masters of the Universe (film) fans in United States are most concentrated in California (reach 128,193), Texas (reach 104,308), and Florida (reach 63,698). These three regions account for the largest share of the active audience.

What other brands do Masters of the Universe (film) fans also like?

Beyond Masters of the Universe (film) itself, the audience over-indexes on Product design (2.86×), Stamp collecting (6.14×), Urban Outfitters (2.31×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masters of the Universe (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.