Rascasse Audience Intelligence

Bombas Target Market in United States

A data profile of the people who buy, follow and care about Bombas in United States — modelled from more than twelve digital signal sources. Bombas has an estimated audience of 3,308,962 people in United States.

#990among Brand in United States#455in Fashion & Accessoires

The average Bombas fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Calzedonia, Google News, Proper Cloth, with strongest over-indexing on Calzedonia (67.67× the country average).

Demographically, the Bombas audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bombas fan in United States is more female, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Calzedonia.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bombas profile in United States.

Audience size
3.3M
in United States
Gender
69.1%♀
30.9% male
Age
44.1
average years
Country rank
#9470
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bombas

69.1% are female, 30.9% are male, average age 44.1.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Bombas audience in United States
MetricValue
Female69.1%
Male30.9%
Average age44.1
Estimated audience size3,308,962
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Bombas audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Bombas audience comes from United States.

Worldwide audience distribution share by country for Bombas
CountryShare
United States44.6%
Brazil8.5%
Moldova8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bombas audience in United States is strongest.

Fig. 05

Top regions by affinity

Bombas customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K1.67×
02New Hampshire~20K1.56×
03Maine~20K1.47×
04Minnesota~70K1.41×
05Vermont~8K1.41×
06Connecticut~50K1.38×
07New York~200K1.34×
08Pennsylvania~100K1.31×
09Wisconsin~60K1.29×
10Rhode Island~10K1.25×
11Illinois~100K1.24×
12Washington, District of Columbia~10K1.24×
13New Jersey~100K1.22×
14Colorado~60K1.19×
15Iowa~30K1.19×
16North Dakota~8K1.17×
17Nebraska~20K1.16×
18Ohio~100K1.15×
19South Dakota~8K1.09×
20Oregon~40K1.08×
21Virginia~80K1.05×
22Michigan~90K1.04×
23Washington~70K1.04×
24Missouri~50K1.00×
25Maryland~60K0.99×
26Delaware~9K0.98×
27Montana~9K0.98×
28Indiana~60K0.97×
29Kansas~20K0.97×
30North Carolina~90K0.95×
31Tennessee~60K0.93×
32Kentucky~40K0.91×
33West Virginia~10K0.88×
34South Carolina~40K0.84×
35Alaska~6K0.82×
36California~300K0.79×
37Arkansas~20K0.77×
38Idaho~10K0.76×
39Georgia~80K0.75×
40Oklahoma~30K0.74×
41Utah~20K0.73×
42Alabama~30K0.72×
43Texas~200K0.68×
44Arizona~40K0.66×
45New Mexico~10K0.65×
46Louisiana~30K0.61×
47Florida~100K0.59×
48Mississippi~20K0.58×
49Hawaii~8K0.58×
50Nevada~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Bombas, United States
0.53×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bombas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bombas audience
#·InterestCategoryAffinity×
01Royal Antwerp F.C.Sports78.66×
02CalzedoniaFashion & Accessoires67.67×
03Mary Berry (food writer)Movies & TV56.69×
04Proper ClothFashion & Accessoires52.06×
05Paul HollywoodFood & Beverages38.92×
0624 Hours NürburgringSports38.41×
07tentreeFashion & Accessoires38.04×
08The Angry BeaversMovies & TV32.39×
09Darlington RacewaySports27.89×
10American GraffitiMovies & TV24.15×
11Sebastian (French musician)Music & Radio18.83×
12MeUndiesFashion & Accessoires16.26×
13Catskill MountainsTravel & Leisure16.12×
14Mardi GrasTravel & Leisure10.76×
15LensCraftersFashion & Accessoires9.48×
16Katz's DelicatessenFood & Beverages8.79×
17Christmas lightsHome & Garden8.69×
18Masters of the Universe (film)Movies & TV8.62×
19MerchandisingBusiness & Career8.58×
20Google NewsNews6.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bombas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bombas audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.48×
Design AffinityPREMIUM1.46×
SustainabilityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bombas audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
ExtroversionTHRILL0.83×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bombas's target market in United States?

Bombas's target market in United States covers an estimated 3,308,962 people, concentrated in California and New York.

02

What is the gender split and age of Bombas customers?

69.1% of the Bombas audience are female, 30.9% are male, with an average age of 44.1 years.

03

Which brands do Bombas fans like most?

Bombas fans show strongest brand affinity for Calzedonia (67.67×), Google News (6.52×), and Proper Cloth (52.06×) over the country average.

04

Where do Bombas fans live in United States?

Bombas fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bombas fans also like?

Beyond Bombas itself, the audience over-indexes on Google News (6.52×), Proper Cloth (52.06×), Paul Hollywood (38.92×), and Mary Berry (food writer) (56.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bombas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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