Bombas Audience in United States

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Bombas has an estimated audience of 3,265,555 people in United States. 69.1% are female, 30.9% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Calzedonia, Google News, Paul Hollywood, Proper Cloth, Mary Berry (food writer).

The average Bombas fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Calzedonia, Google News, Paul Hollywood, with strongest over-indexing on Calzedonia (67.67× the country average). Demographically, the Bombas audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Bombas fans

Demographic split for Bombas audience in United States
MetricValue
Female69.1%
Male30.9%
Average age44.1
Estimated audience size3,265,555

Audience persona

The typical Bombas fan in United States is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Calzedonia.

Top regions in United States

Top regions ranked by reach for Bombas in United States
RegionReachAffinity
California312,8710.87×
New York236,1661.29×
Texas202,9170.72×
Pennsylvania148,7941.35×
Illinois141,4311.3×
Florida134,8470.61×
Ohio131,0321.3×
Massachusetts106,8261.66×
New Jersey99,9701.2×
North Carolina94,9810.97×
Michigan91,1461.07×
Virginia86,4521.09×
Georgia81,0290.81×
Washington72,2041.1×
Minnesota68,0521.45×
Wisconsin63,7551.3×
Colorado62,9781.22×
Tennessee62,9220.96×
Indiana58,2610.98×
Maryland56,6391.01×
Missouri54,5521.04×
Arizona47,7380.72×
Connecticut46,4031.42×
Oregon42,6181.14×
South Carolina41,5900.85×
Kentucky37,7920.92×
Alabama32,2030.71×
Iowa32,0761.19×
Louisiana26,6570.63×
Oklahoma26,6220.73×
Kansas25,1310.98×
Utah21,2890.73×
Arkansas20,4660.76×
New Hampshire19,4191.51×
Nebraska18,2811.12×
Nevada17,2530.55×
Maine16,4971.41×
Mississippi14,6380.54×
Washington, District of Columbia12,7801.3×
West Virginia12,4210.82×
Idaho12,2350.75×
Rhode Island12,2211.18×
New Mexico10,6190.65×
Montana8,3120.92×
Delaware7,9230.88×
Hawaii7,5860.54×
Vermont7,3201.28×
South Dakota7,2350.96×
North Dakota6,9911.04×
Alaska5,1400.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bombas audience
BrandAffinityCategory
Calzedonia67.67×Fashion & Accessoires
Google News6.52×News
Paul Hollywood38.92×Food & Beverages
Proper Cloth52.06×Fashion & Accessoires
Mary Berry (food writer)56.69×Movies & TV
LensCrafters9.48×Fashion & Accessoires
Christmas lights8.69×Home & Garden
American Graffiti24.15×Movies & TV
24 Hours Nürburgring38.41×Sports
MeUndies16.26×Fashion & Accessoires
Sebastian (French musician)18.83×Music & Radio
Merchandising8.58×Business & Career
Mardi Gras10.76×Travel & Leisure
Clemson Tigers baseball22.01×Sports
The Angry Beavers32.39×Movies & TV
Catskill Mountains16.12×Travel & Leisure
Royal Antwerp F.C.78.66×Sports
Katz's Delicatessen8.79×Food & Beverages
Darlington Raceway27.89×Sports
tentree38.04×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bombas audience
TraitClusterScore
SustainabilityBALANCE1.61
Design AffinityPREMIUM1.58
Quality AwarenessPREMIUM1.43
Luxury OrientationPREMIUM1.27
CreativityOPEN1.25
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Bombas
CountryShare
United States43.7%
Brazil8.8%
Nauru8.1%

See Bombas audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bombas have in United States?

Bombas has an estimated audience of 3,265,555 people in United States, concentrated in California and New York.

What is the gender split and age of Bombas fans?

69.1% of Bombas fans are female, 30.9% are male, with an average age of 44.1 years.

Which brands do Bombas fans like most?

Bombas fans show strongest brand affinity for Calzedonia (67.67×), Google News (6.52×), and Paul Hollywood (38.92×) over the country average.

Where do Bombas fans live in United States?

Bombas fans in United States are most concentrated in California (reach 312,871), New York (reach 236,166), and Texas (reach 202,917). These three regions account for the largest share of the active audience.

What other brands do Bombas fans also like?

Beyond Bombas itself, the audience over-indexes on Google News (6.52×), Paul Hollywood (38.92×), Proper Cloth (52.06×), and Mary Berry (food writer) (56.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bombas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.