Mary Berry (food writer) Audience in United States
Mary Berry (food writer) has an estimated audience of 282,099 people in United States. 34.5% are female, 65.5% are male, average age 28.7. Top regions: California, New York, Texas. Top brand affinities: Historic site, Vocal harmony, Mathcore, Grinch, The Gruffalo (film).
The average Mary Berry (food writer) fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Vocal harmony, Mathcore, with strongest over-indexing on Historic site (16.38× the country average). Demographically, the Mary Berry (food writer) audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Creativity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Mary Berry (food writer) fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 28.7 |
| Estimated audience size | 282,099 |
Audience persona
The typical Mary Berry (food writer) fan in United States is more male, around 28.7 years old, with strong Creativity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 28,217 | 0.91× |
| New York | 15,958 | 1.01× |
| Texas | 14,995 | 0.62× |
| Illinois | 11,315 | 1.2× |
| Florida | 10,627 | 0.56× |
| Pennsylvania | 10,508 | 1.11× |
| Massachusetts | 8,909 | 1.6× |
| Ohio | 8,553 | 0.98× |
| North Carolina | 8,053 | 0.95× |
| Virginia | 7,865 | 1.14× |
| Washington | 7,710 | 1.36× |
| Georgia | 6,772 | 0.78× |
| New Jersey | 6,694 | 0.93× |
| Michigan | 6,622 | 0.9× |
| Oregon | 5,226 | 1.62× |
| Wisconsin | 5,159 | 1.22× |
| Minnesota | 5,153 | 1.27× |
| Maryland | 5,128 | 1.06× |
| Indiana | 4,989 | 0.97× |
| Tennessee | 4,829 | 0.85× |
| Colorado | 4,741 | 1.07× |
| Missouri | 4,566 | 1× |
| Arizona | 4,398 | 0.76× |
| South Carolina | 4,376 | 1.03× |
| Connecticut | 3,440 | 1.22× |
| Kentucky | 3,312 | 0.94× |
| Utah | 3,105 | 1.23× |
| Alabama | 2,601 | 0.66× |
| Oklahoma | 2,580 | 0.82× |
| Louisiana | 2,021 | 0.56× |
| Kansas | 2,008 | 0.9× |
| Iowa | 1,965 | 0.85× |
| New Hampshire | 1,925 | 1.73× |
| Arkansas | 1,731 | 0.74× |
| Idaho | 1,689 | 1.19× |
| Maine | 1,622 | 1.6× |
| Nevada | 1,578 | 0.58× |
| Rhode Island | 1,219 | 1.36× |
| Mississippi | 1,195 | 0.51× |
| New Mexico | 1,184 | 0.84× |
| Nebraska | 1,174 | 0.83× |
| Montana | 1,124 | 1.44× |
| West Virginia | 1,044 | 0.79× |
| Washington, District of Columbia | 1,039 | 1.23× |
| Hawaii | 895 | 0.74× |
| Delaware | 778 | 1× |
| Vermont | 734 | 1.48× |
| Alaska | 516 | 0.86× |
| South Dakota | 419 | 0.64× |
| Wyoming | 341 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 16.38× | Arts & Culture |
| Vocal harmony | 16.47× | Music & Radio |
| Mathcore | 21.4× | Music & Radio |
| Grinch | 10.46× | Movies & TV |
| The Gruffalo (film) | 45.15× | Movies & TV |
| Urban horticulture | 8.58× | Home & Garden |
| Fairy godmother | 14.95× | Literature |
| Goop | 9.29× | Internet & Social Media |
| Governor of Michigan | 11.91× | Politics & Society |
| Hang Seng Index | 18.49× | Business & Career |
| Harlow | 15.44× | Travel & Leisure |
| UncommonGoods | 25.81× | Shopping |
| Hipster | 11.55× | Politics & Society |
| Product design | 2.26× | Business & Career |
| TV Fanatic | 11.78× | Movies & TV |
| Janitor | 6.89× | Home & Garden |
| Whataburger | 1.84× | Food & Beverages |
| Nebraska Cornhuskers football | 3.5× | Sports |
| La Jolla | 8.47× | Travel & Leisure |
| Home equity | 1.8× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.7 |
| Spirituality | BALANCE | 1.62 |
| Sustainability | BALANCE | 1.57 |
| Tradition | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.41 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 64.3% |
| United States | 14.6% |
| Australia | 4.3% |
See Mary Berry (food writer) audiences in other countries
- Mary Berry (food writer) — Germany
- Mary Berry (food writer) — United Kingdom
- Mary Berry (food writer) — France
- Mary Berry (food writer) — Italy
- Mary Berry (food writer) — Spain
- Mary Berry (food writer) — Brazil
- Mary Berry (food writer) — Japan
- Mary Berry (food writer) — South Korea
- Mary Berry (food writer) — India
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Frequently asked questions
How many fans does Mary Berry (food writer) have in United States?
Mary Berry (food writer) has an estimated audience of 282,099 people in United States, concentrated in California and New York.
What is the gender split and age of Mary Berry (food writer) fans?
34.5% of Mary Berry (food writer) fans are female, 65.5% are male, with an average age of 28.7 years.
Which brands do Mary Berry (food writer) fans like most?
Mary Berry (food writer) fans show strongest brand affinity for Historic site (16.38×), Vocal harmony (16.47×), and Mathcore (21.4×) over the country average.
Where do Mary Berry (food writer) fans live in United States?
Mary Berry (food writer) fans in United States are most concentrated in California (reach 28,217), New York (reach 15,958), and Texas (reach 14,995). These three regions account for the largest share of the active audience.
What other brands do Mary Berry (food writer) fans also like?
Beyond Mary Berry (food writer) itself, the audience over-indexes on Vocal harmony (16.47×), Mathcore (21.4×), Grinch (10.46×), and The Gruffalo (film) (45.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mary Berry (food writer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.