Rascasse Audience Intelligence

Mary Berry (food writer) Audience in United States

A data profile of the people who buy, follow and care about Mary Berry (food writer) in United States — modelled from more than twelve digital signal sources. Mary Berry (food writer) has an estimated audience of 278,366 people in United States.

#247among TV personality in United States#12560among Person in United States#9024in Movies & TV

The average Mary Berry (food writer) fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bombas, Kilt, Rick Stein, with strongest over-indexing on Bombas (56.69× the country average).

Demographically, the Mary Berry (food writer) audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mary Berry (food writer) fan in United States is more male, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for Bombas.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Berry (food writer) profile in United States.

Audience size
278K
in United States
Gender
34.5%♀
65.5% male
Age
28.7
average years
Country rank
#50210
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Berry (food writer) fans

34.5% are female, 65.5% are male, average age 28.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Mary Berry (food writer) audience in United States
MetricValue
Female34.5%
Male65.5%
Average age28.7
Estimated audience size278,366
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Mary Berry (food writer) audience in United States
Age bracketShare%
16-1953%
20-2918%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Mary Berry (food writer) audience comes from United States.

Worldwide audience distribution share by country for Mary Berry (food writer)
CountryShare
United Kingdom66.9%
United States13.6%
Australia3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Berry (food writer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary Berry (food writer) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.52×
02Maine~2K1.51×
03New Hampshire~2K1.48×
04Massachusetts~8K1.44×
05Vermont<1K1.42×
06Washington~8K1.34×
07Montana~1K1.29×
08Utah~3K1.28×
09Rhode Island~1K1.25×
10Minnesota~5K1.24×
11Wisconsin~5K1.23×
12Connecticut~3K1.21×
13Washington, District of Columbia~1K1.21×
14Idaho~2K1.17×
15Illinois~10K1.12×
16Virginia~7K1.09×
17Colorado~5K1.06×
18Pennsylvania~10K1.05×
19Maryland~5K1.03×
20Delaware<1K1.02×
21Missouri~4K0.99×
22South Carolina~4K0.98×
23Alaska<1K0.98×
24Ohio~8K0.97×
25Indiana~5K0.96×
26Kentucky~3K0.96×
27New York~10K0.94×
28Kansas~2K0.94×
29Iowa~2K0.93×
30West Virginia~1K0.93×
31Michigan~7K0.92×
32North Carolina~8K0.91×
33Tennessee~5K0.89×
34Nebraska~1K0.88×
35New Jersey~6K0.87×
36Oklahoma~3K0.86×
37New Mexico~1K0.86×
38South Dakota<1K0.84×
39California~30K0.83×
40Arkansas~2K0.83×
41North Dakota<1K0.83×
42Georgia~7K0.80×
43Hawaii<1K0.80×
44Arizona~4K0.78×
45Alabama~3K0.77×
46Mississippi~2K0.69×
47Nevada~2K0.68×
48Louisiana~2K0.65×
49Texas~10K0.61×
50Florida~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Mary Berry (food writer), United States
0.59×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Berry (food writer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Berry (food writer) audience
#·InterestCategoryAffinity×
01Rick SteinFood & Beverages186.19×
02KiltFashion & Accessoires67.82×
03BombasFashion & Accessoires56.69×
04Chuck BerryMusic & Radio32.88×
05Pacific Crest TrailTravel & Leisure30.88×
06LakelandHome & Garden27.64×
07Josh DuhamelFashion & Accessoires20.00×
08Pitbull (rapper)Music & Radio20.00×
09Sophia BushMovies & TV14.63×
10Seth GreenMovies & TV14.54×
11Appalachian TrailTravel & Leisure14.47×
12Gordon RamseyFood & Beverages10.17×
13Crime fictionLiterature6.67×
14Emmy AwardMovies & TV5.32×
15Microwave ovenHome & Garden4.17×
16BakeryFood & Beverages3.29×
17Planet FitnessSports3.25×
18PinterestInternet & Social Media2.39×
19CNNMovies & TV2.22×
20RecipesFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Berry (food writer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Berry (food writer) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
SpiritualityBALANCE1.95×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Berry (food writer) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
MindfulnessBALANCE0.85×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Berry (food writer) have in United States?

Mary Berry (food writer) has an estimated audience of 278,366 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mary Berry (food writer) fans?

34.5% of Mary Berry (food writer) fans are female, 65.5% are male, with an average age of 28.7 years.

03

Which brands do Mary Berry (food writer) fans like most?

Mary Berry (food writer) fans show strongest brand affinity for Bombas (56.69×), Kilt (67.82×), and Rick Stein (186.19×) over the country average.

04

Where do Mary Berry (food writer) fans live in United States?

Mary Berry (food writer) fans in United States are most concentrated in California (reach ~30K), New York (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Berry (food writer) fans also like?

Beyond Mary Berry (food writer) itself, the audience over-indexes on Kilt (67.82×), Rick Stein (186.19×), Chuck Berry (32.88×), and Josh Duhamel (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Berry (food writer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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