Rascasse Audience Intelligence

Pacific Crest Trail Audience in United States

A data profile of the people who buy, follow and care about Pacific Crest Trail in United States — modelled from more than twelve digital signal sources. Pacific Crest Trail has an estimated audience of 481,037 people in United States.

#29among National park in United States#3990among POI in United States#3022in Travel & Leisure

The average Pacific Crest Trail fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Oregon.

Top brand affinities include AllTrails, Yahoo! News, Appalachian Trail, with strongest over-indexing on AllTrails (154.6× the country average).

Demographically, the Pacific Crest Trail audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pacific Crest Trail fan in United States is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for AllTrails.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacific Crest Trail profile in United States.

Audience size
481K
in United States
Gender
52.7%♀
47.3% male
Age
38.7
average years
Country rank
#37506
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pacific Crest Trail fans

52.7% are female, 47.3% are male, average age 38.7.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Pacific Crest Trail audience in United States
MetricValue
Female52.7%
Male47.3%
Average age38.7
Estimated audience size481,037
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Pacific Crest Trail audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Pacific Crest Trail audience comes from United States.

Worldwide audience distribution share by country for Pacific Crest Trail
CountryShare
United States42.2%
Germany6.9%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacific Crest Trail audience in United States is strongest.

Fig. 05

Top regions by affinity

Pacific Crest Trail fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K5.57×
02Washington~40K4.03×
03California~200K2.98×
04Montana~3K2.01×
05Idaho~5K2.00×
06Alaska~2K1.73×
07Utah~7K1.58×
08Nevada~7K1.45×
09Wyoming<1K1.36×
10Colorado~10K1.33×
11Vermont~1K1.19×
12Arizona~10K1.10×
13Hawaii~2K1.03×
14Maine~2K1.02×
15New Hampshire~2K0.95×
16New Mexico~2K0.93×
17Minnesota~6K0.90×
18Washington, District of Columbia~1K0.87×
19Wisconsin~6K0.84×
20South Dakota<1K0.83×
21Iowa~3K0.76×
22Nebraska~2K0.75×
23Kansas~3K0.72×
24Missouri~5K0.69×
25Oklahoma~4K0.69×
26Massachusetts~6K0.68×
27Rhode Island~1K0.68×
28Arkansas~3K0.67×
29West Virginia~1K0.66×
30Tennessee~6K0.65×
31Indiana~6K0.63×
32Delaware<1K0.63×
33Michigan~8K0.62×
34Virginia~7K0.62×
35Connecticut~3K0.62×
36Illinois~10K0.59×
37Kentucky~4K0.59×
38Ohio~8K0.55×
39North Carolina~8K0.55×
40Texas~20K0.54×
41Mississippi~2K0.54×
42Pennsylvania~9K0.53×
43Maryland~4K0.52×
44South Carolina~4K0.52×
45Alabama~3K0.51×
46Louisiana~3K0.51×
47New York~10K0.49×
48Georgia~7K0.48×
49Florida~10K0.42×
50New Jersey~5K0.41×
Fig. 06

Affinity by region

Affinity by region — Pacific Crest Trail, United States
0.41×1.00×5.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacific Crest Trail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacific Crest Trail audience
#·InterestCategoryAffinity×
01AllTrailsInternet & Social Media154.60×
02Continental Divide TrailTravel & Leisure96.04×
03App store optimizationTechnology & Electronics94.43×
04ESSEC Business SchoolBusiness & Career47.79×
05Long-distance trailSports44.88×
06Winnie HarlowFashion & Accessoires38.99×
07Catskill MountainsTravel & Leisure34.88×
08Outdoor RetailerShopping29.39×
09Ultralight backpackingTravel & Leisure27.05×
10Appalachian TrailTravel & Leisure26.98×
11Brown Sugar (2002 film)Movies & TV25.90×
12Paul HollywoodFood & Beverages21.72×
13MindvalleyBusiness & Career15.23×
14OUTDOOR ADVENTUREGames13.43×
15Big 5 Sporting GoodsSports9.96×
16Yahoo! NewsNews9.11×
17Christmas decorationHome & Garden8.52×
18New York PostNews8.22×
19Staten IslandTravel & Leisure5.80×
20AAA (band)Music & Radio5.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacific Crest Trail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacific Crest Trail audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
TravellingTHRILL1.51×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacific Crest Trail audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Social Media UsageJOY0.92×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pacific Crest Trail have in United States?

Pacific Crest Trail has an estimated audience of 481,037 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Pacific Crest Trail fans?

52.7% of Pacific Crest Trail fans are female, 47.3% are male, with an average age of 38.7 years.

03

Which brands do Pacific Crest Trail fans like most?

Pacific Crest Trail fans show strongest brand affinity for AllTrails (154.6×), Yahoo! News (9.11×), and Appalachian Trail (26.98×) over the country average.

04

Where do Pacific Crest Trail fans live in United States?

Pacific Crest Trail fans in United States are most concentrated in California (reach ~200K), Washington (reach ~40K), and Oregon (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pacific Crest Trail fans also like?

Beyond Pacific Crest Trail itself, the audience over-indexes on Yahoo! News (9.11×), Appalachian Trail (26.98×), Continental Divide Trail (96.04×), and Long-distance trail (44.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Crest Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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