Pacific Crest Trail Audience in United States

Pacific Crest Trail logo

Pacific Crest Trail has an estimated audience of 481,037 people in United States. 52.7% are female, 47.3% are male, average age 38.7. Top regions: California, Washington, Oregon. Top brand affinities: AllTrails, Yahoo! News, Appalachian Trail, Continental Divide Trail, Long-distance trail.

The average Pacific Crest Trail fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Oregon. Top brand affinities include AllTrails, Yahoo! News, Appalachian Trail, with strongest over-indexing on AllTrails (154.6× the country average). Demographically, the Pacific Crest Trail audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Pacific Crest Trail fans

Demographic split for Pacific Crest Trail audience in United States
MetricValue
Female52.7%
Male47.3%
Average age38.7
Estimated audience size481,037

Audience persona

The typical Pacific Crest Trail fan in United States is balanced, around 38.7 years old, with strong Travelling tendencies and a notable affinity for AllTrails.

Top regions in United States

Top regions ranked by reach for Pacific Crest Trail in United States
RegionReachAffinity
California148,6542.81×
Washington41,6234.31×
Oregon28,7355.21×
Texas22,2560.54×
New York13,9200.52×
Florida13,4810.41×
Arizona11,5001.17×
Colorado10,9061.44×
Illinois9,6910.6×
Pennsylvania8,6260.53×
Ohio8,3660.56×
North Carolina8,0720.56×
Michigan8,0440.64×
Virginia7,3370.63×
Utah7,3021.7×
Nevada7,1351.53×
Georgia6,8760.46×
Minnesota6,5270.95×
Massachusetts6,4820.68×
Tennessee6,1560.64×
Wisconsin6,0760.84×
Indiana5,3640.61×
Missouri5,1950.67×
Idaho4,9822.07×
New Jersey4,5470.37×
Maryland4,0910.49×
Oklahoma3,3870.63×
South Carolina3,2870.45×
Kentucky3,1850.53×
Alabama2,9770.44×
Montana2,7662.07×
Kansas2,7610.73×
Iowa2,6130.66×
Louisiana2,5920.42×
Connecticut2,5390.53×
Arkansas2,3940.6×
New Mexico2,2230.92×
Hawaii2,0891.01×
New Hampshire1,8490.98×
Alaska1,8491.8×
Maine1,8001.04×
Nebraska1,6870.7×
Mississippi1,3300.34×
Washington, District of Columbia1,2280.85×
West Virginia1,1840.53×
Vermont1,0611.26×
Wyoming9891.39×
Rhode Island7900.52×
South Dakota7220.65×
North Dakota6390.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacific Crest Trail audience
BrandAffinityCategory
AllTrails154.6×Internet & Social Media
Yahoo! News9.11×News
Appalachian Trail26.98×Travel & Leisure
Continental Divide Trail96.04×Travel & Leisure
Long-distance trail44.88×Sports
Catskill Mountains34.88×Travel & Leisure
New York Post8.22×News
Winnie Harlow38.99×Fashion & Accessoires
OUTDOOR ADVENTURE13.43×Games
App store optimization94.43×Technology & Electronics
Christmas decoration8.52×Home & Garden
Ultralight backpacking27.05×Travel & Leisure
Fluent in 3 months85.28×Business & Career
Brown Sugar (2002 film)25.9×Movies & TV
ESSEC Business School47.79×Business & Career
Mindvalley15.23×Business & Career
AAA (band)5.52×Music & Radio
Staten Island5.8×Travel & Leisure
Big 5 Sporting Goods9.96×Sports
Paul Hollywood21.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacific Crest Trail audience
TraitClusterScore
TravellingTHRILL2.44
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM1.94
Design AffinityPREMIUM1.84
SustainabilityBALANCE1.83
Sports ActivityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Pacific Crest Trail
CountryShare
United States42.1%
Germany6.9%
Brazil5.9%

See Pacific Crest Trail audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Pacific Crest Trail have in United States?

Pacific Crest Trail has an estimated audience of 481,037 people in United States, concentrated in California and Washington.

What is the gender split and age of Pacific Crest Trail fans?

52.7% of Pacific Crest Trail fans are female, 47.3% are male, with an average age of 38.7 years.

Which brands do Pacific Crest Trail fans like most?

Pacific Crest Trail fans show strongest brand affinity for AllTrails (154.6×), Yahoo! News (9.11×), and Appalachian Trail (26.98×) over the country average.

Where do Pacific Crest Trail fans live in United States?

Pacific Crest Trail fans in United States are most concentrated in California (reach 148,654), Washington (reach 41,623), and Oregon (reach 28,735). These three regions account for the largest share of the active audience.

What other brands do Pacific Crest Trail fans also like?

Beyond Pacific Crest Trail itself, the audience over-indexes on Yahoo! News (9.11×), Appalachian Trail (26.98×), Continental Divide Trail (96.04×), and Long-distance trail (44.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Crest Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.