Rascasse Audience Intelligence

Long-distance trail Audience in United States

A data profile of the people who buy, follow and care about Long-distance trail in United States — modelled from more than twelve digital signal sources. Long-distance trail has an estimated audience of 849,074 people in United States.

#9290among Topic in United States#2447in Sports

The average Long-distance trail fan in United States is 43.2 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Ohio, Michigan.

Top brand affinities include Woolrich, Mongolia, Pacific Crest Trail, with strongest over-indexing on Woolrich (61.33× the country average).

Demographically, the Long-distance trail audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Long-distance trail fan in United States is more male, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Woolrich.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long-distance trail profile in United States.

Audience size
849K
in United States
Gender
39.2%♀
60.8% male
Age
43.2
average years
Country rank
#26396
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long-distance trail fans

39.2% are female, 60.8% are male, average age 43.2.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Long-distance trail audience in United States
MetricValue
Female39.2%
Male60.8%
Average age43.2
Estimated audience size849,074
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Long-distance trail audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Long-distance trail audience comes from United States.

Worldwide audience distribution share by country for Long-distance trail
CountryShare
United States39.4%
United Kingdom10.9%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long-distance trail audience in United States is strongest.

Fig. 05

Top regions by affinity

Long-distance trail fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~1K1.11×
02Montana~3K1.09×
03South Dakota~2K1.06×
04Hawaii~4K1.03×
05Delaware~2K1.02×
06North Dakota~2K1.02×
07Nebraska~4K1.01×
08Oklahoma~9K0.99×
09Connecticut~8K0.99×
10Mississippi~7K0.99×
11Arkansas~7K0.99×
12Georgia~30K0.98×
13Louisiana~10K0.98×
14Kentucky~10K0.98×
15Oregon~10K0.98×
16Nevada~8K0.97×
17Wisconsin~10K0.96×
18Minnesota~10K0.95×
19Arizona~20K0.94×
20Washington~20K0.94×
21Maryland~10K0.94×
22Ohio~20K0.92×
23Michigan~20K0.92×
24New Jersey~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Long-distance trail, United States
0.92×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long-distance trail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long-distance trail audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires61.33×
02Marathon des SablesSports60.86×
03Pacific Crest TrailTravel & Leisure44.88×
04Jack WolfskinFashion & Accessoires30.56×
05FIS Alpine Ski World CupSports17.55×
06Group buyingShopping12.68×
07Travel BloggerTravel & Leisure12.38×
08Truck camperCars & Mobility10.99×
09MongoliaTravel & Leisure10.84×
10Kentucky DerbySports9.83×
11High-intensity interval trainingSports7.76×
12City BankBusiness & Career5.87×
13Weather forecastingHome & Garden4.62×
14Renewable energyBusiness & Career3.82×
15Rail transportTravel & Leisure3.81×
16Veterinary medicineBusiness & Career3.27×
17Nonprofit organizationPolitics & Society2.36×
18PinterestInternet & Social Media2.03×
19Donald TrumpPolitics & Society1.82×
20CookingFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long-distance trail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long-distance trail audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.75×
PatriotismCONSERVATISM2.55×
Risk AppetiteTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long-distance trail audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Quality AwarenessPREMIUM0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long-distance trail have in United States?

Long-distance trail has an estimated audience of 849,074 people in United States, concentrated in Georgia and Ohio.

02

What is the gender split and age of Long-distance trail fans?

39.2% of Long-distance trail fans are female, 60.8% are male, with an average age of 43.2 years.

03

Which brands do Long-distance trail fans like most?

Long-distance trail fans show strongest brand affinity for Woolrich (61.33×), Mongolia (10.84×), and Pacific Crest Trail (44.88×) over the country average.

04

Where do Long-distance trail fans live in United States?

Long-distance trail fans in United States are most concentrated in Georgia (reach ~30K), Ohio (reach ~20K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Long-distance trail fans also like?

Beyond Long-distance trail itself, the audience over-indexes on Mongolia (10.84×), Pacific Crest Trail (44.88×), FIS Alpine Ski World Cup (17.55×), and High-intensity interval training (7.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Long-distance trail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Long-distance trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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