Long-distance trail Audience in United States
Long-distance trail has an estimated audience of 849,074 people in United States. 39.2% are female, 60.8% are male, average age 43.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Woolrich, Microblogging, MSN.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Woolrich, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Long-distance trail audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Travelling, Risk Appetite.
Category: Sports · Type: Topic
Demographics of Long-distance trail fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 43.2 |
| Estimated audience size | 849,074 |
Audience persona
The typical Long-distance trail fan in United States is more male, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Woolrich | 88.39× | Fashion & Accessoires |
| Microblogging | 12.67× | Technology & Electronics |
| MSN | 5.51× | News |
| Singer-songwriter | 5.51× | Music & Radio |
| Group buying | 20× | Shopping |
| Pacific Crest Trail | 59.28× | Travel & Leisure |
| Mongolia | 12.01× | Travel & Leisure |
| Sledding | 18.73× | Sports |
| Income tax | 13.19× | Business & Career |
| Bachelor of Business Administration | 40.64× | Business & Career |
| Jack Wolfskin | 37.5× | Fashion & Accessoires |
| Staples (Canada) | 4.52× | Business & Career |
| Great Clips | 4.92× | Beauty & Wellness |
| Travel Blogger | 11.82× | Travel & Leisure |
| Marathon des Sables | 69.49× | Sports |
| Sam Elliott | 7.36× | Movies & TV |
| Cotopaxi | 19.59× | Fashion & Accessoires |
| High-intensity interval training | 6.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.53 |
| Risk Appetite | THRILL | 1.88 |
| Patriotism | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.52 |
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| United Kingdom | 10.9% |
| Italy | 8.0% |
See Long-distance trail audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Long-distance trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.