Rascasse Audience Intelligence

Cotopaxi Target Market in United States

A data profile of the people who buy, follow and care about Cotopaxi in United States — modelled from more than twelve digital signal sources. Cotopaxi has an estimated audience of 1,476,768 people in United States.

#1864among Brand in United States#793in Fashion & Accessoires

The average Cotopaxi fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Weedeater (band), Carmen Electra, Stacy Keibler, with strongest over-indexing on Weedeater (band) (141.1× the country average).

Demographically, the Cotopaxi audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cotopaxi fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weedeater (band).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cotopaxi profile in United States.

Audience size
1.5M
in United States
Gender
60.6%♀
39.4% male
Age
41.3
average years
Country rank
#17984
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cotopaxi

60.6% are female, 39.4% are male, average age 41.3.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Cotopaxi audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.3
Estimated audience size1,476,768
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Cotopaxi audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Cotopaxi audience comes from United States.

Worldwide audience distribution share by country for Cotopaxi
CountryShare
United States44.0%
Ecuador9.0%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cotopaxi audience in United States is strongest.

Fig. 05

Top regions by affinity

Cotopaxi customers by region in United States
#RegionReachAffinity×
01Utah~40K3.32×
02Alaska~9K2.94×
03Colorado~60K2.75×
04Vermont~5K2.03×
05Washington~60K1.96×
06Montana~8K1.94×
07Idaho~10K1.91×
08Oregon~30K1.84×
09Wyoming~4K1.84×
10New Hampshire~8K1.43×
11Maine~7K1.37×
12Washington, District of Columbia~6K1.35×
13Massachusetts~30K1.24×
14Minnesota~20K1.08×
15California~100K0.94×
16Hawaii~6K0.94×
17South Dakota~3K0.91×
18Wisconsin~20K0.88×
19New Mexico~6K0.83×
20Connecticut~10K0.78×
21New York~60K0.77×
22North Dakota~2K0.77×
23North Carolina~30K0.74×
24Michigan~30K0.74×
25Virginia~30K0.74×
26Rhode Island~3K0.72×
27Illinois~30K0.71×
28Iowa~8K0.71×
29Nebraska~5K0.69×
30Tennessee~20K0.68×
31Arkansas~8K0.66×
32Maryland~20K0.65×
33Kansas~7K0.65×
34Missouri~10K0.64×
35Pennsylvania~30K0.63×
36Arizona~20K0.63×
37Nevada~9K0.63×
38Oklahoma~9K0.58×
39Ohio~30K0.57×
40New Jersey~20K0.57×
41Kentucky~10K0.57×
42Georgia~20K0.56×
43Indiana~10K0.56×
44South Carolina~10K0.55×
45West Virginia~4K0.55×
46Texas~60K0.53×
47Alabama~9K0.46×
48Florida~40K0.42×
49Louisiana~8K0.41×
50Mississippi~4K0.37×
Fig. 06

Affinity by region

Affinity by region — Cotopaxi, United States
0.37×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cotopaxi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cotopaxi audience
#·InterestCategoryAffinity×
01Weedeater (band)Music & Radio141.10×
02LedburyShopping65.80×
03PetzlFashion & Accessoires59.63×
04Stacy KeiblerMovies & TV57.29×
05Audrina PatridgeMovies & TV52.89×
06Cool WhipFood & Beverages46.14×
07Carmen ElectraMovies & TV44.75×
08Western States Endurance RunEvent40.62×
09Auto ExpressCars & Mobility37.96×
10Ragnar Relay SeriesSports35.08×
11Glade (brand)Home & Garden29.79×
12Casper (film)Movies & TV29.70×
13Sports AuthoritySports29.57×
14Flex (magazine)Sports26.15×
15FoxtrotMusic & Radio24.03×
16OspreyFashion & Accessoires23.37×
17Mountain HardwearFashion & Accessoires21.35×
18QuitoTravel & Leisure17.06×
19Sierra Trading PostFashion & Accessoires12.25×
20Eddie BauerFashion & Accessoires10.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cotopaxi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cotopaxi audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.99×
MindfulnessBALANCE1.60×
Sports ActivityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cotopaxi audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Family OrientationCONSERVATISM1.02×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cotopaxi's target market in United States?

Cotopaxi's target market in United States covers an estimated 1,476,768 people, concentrated in California and Texas.

02

What is the gender split and age of Cotopaxi customers?

60.6% of the Cotopaxi audience are female, 39.4% are male, with an average age of 41.3 years.

03

Which brands do Cotopaxi fans like most?

Cotopaxi fans show strongest brand affinity for Weedeater (band) (141.1×), Carmen Electra (44.75×), and Stacy Keibler (57.29×) over the country average.

04

Where do Cotopaxi fans live in United States?

Cotopaxi fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Colorado (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cotopaxi fans also like?

Beyond Cotopaxi itself, the audience over-indexes on Carmen Electra (44.75×), Stacy Keibler (57.29×), Casper (film) (29.7×), and Flex (magazine) (26.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cotopaxi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cotopaxi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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