Mountain Hardwear Audience in United States

Mountain Hardwear logo

Mountain Hardwear has an estimated audience of 1,196,269 people in United States. 49.7% are female, 50.3% are male, average age 39.4. Top regions: California, Oregon, Washington. Top brand affinities: Edge (magazine), France 3, Fred Meyer, Marmot (company), Tipik.

The average Mountain Hardwear fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Washington. Top brand affinities include Edge (magazine), France 3, Fred Meyer, with strongest over-indexing on Edge (magazine) (2016.65× the country average). Demographically, the Mountain Hardwear audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Mountain Hardwear fans

Demographic split for Mountain Hardwear audience in United States
MetricValue
Female49.7%
Male50.3%
Average age39.4
Estimated audience size1,196,269

Audience persona

The typical Mountain Hardwear fan in United States is balanced, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Edge (magazine).

Top regions in United States

Top regions ranked by reach for Mountain Hardwear in United States
RegionReachAffinity
California134,3371.02×
Oregon63,6354.64×
Washington51,8912.16×
Colorado47,4752.52×
New York41,7720.62×
Texas28,3920.28×
Utah23,3412.18×
North Carolina21,7430.6×
Pennsylvania20,0200.5×
Massachusetts19,4580.83×
Illinois18,8620.47×
Michigan18,2620.58×
Virginia17,4140.6×
Florida16,3880.2×
Minnesota14,6400.85×
Ohio14,5060.39×
Georgia14,1640.38×
Tennessee13,6380.57×
Alaska13,5665.3×
Montana13,4224.04×
Wisconsin13,2030.73×
Arizona12,9310.53×
Idaho12,1042.02×
New Jersey11,8430.39×
Maryland9,8560.48×
Indiana8,4960.39×
Nevada7,7010.67×
Missouri7,6150.39×
South Carolina7,3360.41×
Connecticut7,2830.61×
Kentucky7,2000.48×
New Hampshire6,6481.41×
Alabama6,0940.36×
Maine5,8001.35×
Vermont5,5352.64×
New Mexico4,9590.83×
Oklahoma4,5830.34×
Iowa4,3710.44×
Wyoming4,2472.39×
Kansas4,0020.42×
Arkansas3,7940.38×
Louisiana3,4520.22×
West Virginia2,9730.53×
Hawaii2,7200.53×
Nebraska2,4700.41×
Mississippi2,4500.25×
Washington, District of Columbia2,3600.66×
Rhode Island1,9170.5×
South Dakota1,8130.66×
North Dakota1,2940.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain Hardwear audience
BrandAffinityCategory
Edge (magazine)2016.65×Games
France 31804.96×Movies & TV
Fred Meyer63.88×Shopping
Marmot (company)37.68×Sports
Tipik902.92×Movies & TV
Sierra Trading Post17.56×Fashion & Accessoires
Lamp20×Music & Radio
Arc'teryx13.81×Fashion & Accessoires
Eddie Bauer12.88×Fashion & Accessoires
La Sportiva35.17×Fashion & Accessoires
REI4.79×Fashion & Accessoires
FIS Alpine Ski World Cup16.91×Sports
Outdoor Research27.58×Fashion & Accessoires
Citrus10.09×Food & Beverages
Stacy Keibler21.34×Movies & TV
Google Street View20×Internet & Social Media
Icebreaker (clothing)31.44×Fashion & Accessoires
Cotopaxi19.69×Fashion & Accessoires
Patagonia6.2×Fashion & Accessoires
Fjällräven17.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain Hardwear audience
TraitClusterScore
SustainabilityBALANCE4.98
Sports ActivityPOWER2.56
Family OrientationCONSERVATISM2.1
TravellingTHRILL2
LGBTQ+ IdentityOPEN1.91
Luxury OrientationPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for Mountain Hardwear
CountryShare
United States48.3%
China8.8%
Canada7.8%

See Mountain Hardwear audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Mountain Hardwear have in United States?

Mountain Hardwear has an estimated audience of 1,196,269 people in United States, concentrated in California and Oregon.

What is the gender split and age of Mountain Hardwear fans?

49.7% of Mountain Hardwear fans are female, 50.3% are male, with an average age of 39.4 years.

Which brands do Mountain Hardwear fans like most?

Mountain Hardwear fans show strongest brand affinity for Edge (magazine) (2016.65×), France 3 (1804.96×), and Fred Meyer (63.88×) over the country average.

Where do Mountain Hardwear fans live in United States?

Mountain Hardwear fans in United States are most concentrated in California (reach 134,337), Oregon (reach 63,635), and Washington (reach 51,891). These three regions account for the largest share of the active audience.

What other brands do Mountain Hardwear fans also like?

Beyond Mountain Hardwear itself, the audience over-indexes on France 3 (1804.96×), Fred Meyer (63.88×), Marmot (company) (37.68×), and Tipik (902.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain Hardwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.