Rascasse Audience Intelligence

Mountain Hardwear Target Market in United States

A data profile of the people who buy, follow and care about Mountain Hardwear in United States — modelled from more than twelve digital signal sources. Mountain Hardwear has an estimated audience of 1,209,818 people in United States.

#10among Outdoor in United States#2124among Brand in United States#863in Fashion & Accessoires

The average Mountain Hardwear fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Washington.

Top brand affinities include Edge (magazine), France 3, Fred Meyer, with strongest over-indexing on Edge (magazine) (2016.65× the country average).

Demographically, the Mountain Hardwear audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain Hardwear fan in United States is balanced, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Edge (magazine).

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain Hardwear profile in United States.

Audience size
1.2M
in United States
Gender
49.7%♀
50.3% male
Age
39.4
average years
Country rank
#20771
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mountain Hardwear

49.7% are female, 50.3% are male, average age 39.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Mountain Hardwear audience in United States
MetricValue
Female49.7%
Male50.3%
Average age39.4
Estimated audience size1,209,818
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Mountain Hardwear audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Mountain Hardwear audience comes from United States.

Worldwide audience distribution share by country for Mountain Hardwear
CountryShare
United States48.3%
China8.7%
Canada7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain Hardwear audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain Hardwear customers by region in United States
#RegionReachAffinity×
01Alaska~10K5.42×
02Oregon~60K4.47×
03Montana~10K3.95×
04Vermont~6K2.71×
05Wyoming~4K2.39×
06Colorado~40K2.37×
07Washington~50K2.09×
08Utah~20K2.05×
09Idaho~10K1.95×
10New Hampshire~7K1.45×
11Maine~6K1.39×
12California~100K1.01×
13Minnesota~10K0.84×
14Massachusetts~20K0.83×
15New Mexico~5K0.83×
16South Dakota~2K0.73×
17Wisconsin~10K0.72×
18Washington, District of Columbia~2K0.69×
19Nevada~8K0.66×
20Connecticut~8K0.64×
21Rhode Island~2K0.64×
22West Virginia~3K0.62×
23Hawaii~3K0.62×
24New York~40K0.61×
25Virginia~20K0.59×
26North Carolina~20K0.58×
27Michigan~20K0.58×
28Tennessee~10K0.56×
29Arizona~10K0.52×
30Iowa~5K0.51×
31Delaware~2K0.51×
32Maryland~10K0.50×
33Kentucky~7K0.50×
34Nebraska~3K0.50×
35Pennsylvania~20K0.49×
36Kansas~5K0.49×
37Arkansas~5K0.48×
38Illinois~20K0.45×
39South Carolina~8K0.43×
40Missouri~8K0.42×
41Mississippi~4K0.42×
42Ohio~20K0.41×
43Indiana~9K0.41×
44Alabama~7K0.41×
45Oklahoma~5K0.41×
46New Jersey~10K0.40×
47Georgia~10K0.38×
48Louisiana~5K0.34×
49Texas~30K0.27×
50Florida~20K0.22×
Fig. 06

Affinity by region

Affinity by region — Mountain Hardwear, United States
0.22×1.00×5.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain Hardwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain Hardwear audience
#·InterestCategoryAffinity×
01Edge (magazine)Games2016.65×
02France 3Movies & TV1804.96×
03TipikMovies & TV902.92×
04Fred MeyerShopping63.88×
05Ziggy MarleyMusic & Radio46.77×
06Marmot (company)Sports37.68×
07La SportivaFashion & Accessoires35.17×
08Icebreaker (clothing)Fashion & Accessoires31.44×
09Outdoor ResearchFashion & Accessoires27.58×
10Stacy KeiblerMovies & TV21.34×
11LampMusic & Radio20.00×
12Google Street ViewInternet & Social Media20.00×
13CotopaxiFashion & Accessoires19.69×
14Sierra Trading PostFashion & Accessoires17.56×
15FIS Alpine Ski World CupSports16.91×
16Arc'teryxFashion & Accessoires13.81×
17Eddie BauerFashion & Accessoires12.88×
18CitrusFood & Beverages10.09×
19PatagoniaFashion & Accessoires6.20×
20REIFashion & Accessoires4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain Hardwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain Hardwear audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.50×
Risk AppetiteTHRILL1.45×
Sports ActivityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain Hardwear audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
SpiritualityBALANCE1.02×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mountain Hardwear's target market in United States?

Mountain Hardwear's target market in United States covers an estimated 1,209,818 people, concentrated in California and Oregon.

02

What is the gender split and age of Mountain Hardwear customers?

49.7% of the Mountain Hardwear audience are female, 50.3% are male, with an average age of 39.4 years.

03

Which brands do Mountain Hardwear fans like most?

Mountain Hardwear fans show strongest brand affinity for Edge (magazine) (2016.65×), France 3 (1804.96×), and Fred Meyer (63.88×) over the country average.

04

Where do Mountain Hardwear fans live in United States?

Mountain Hardwear fans in United States are most concentrated in California (reach ~100K), Oregon (reach ~60K), and Washington (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain Hardwear fans also like?

Beyond Mountain Hardwear itself, the audience over-indexes on France 3 (1804.96×), Fred Meyer (63.88×), Ziggy Marley (46.77×), and Marmot (company) (37.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Mountain Hardwear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain Hardwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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