Rascasse Audience Intelligence

Outdoor Research Target Market in United States

A data profile of the people who buy, follow and care about Outdoor Research in United States — modelled from more than twelve digital signal sources. Outdoor Research has an estimated audience of 876,707 people in United States.

#14among Outdoor in United States#2642among Brand in United States#1033in Fashion & Accessoires

The average Outdoor Research fan in United States is 42.4 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Colorado.

Top brand affinities include Omaha Steaks, Carmen Electra, Marmot (company), with strongest over-indexing on Omaha Steaks (50.61× the country average).

Demographically, the Outdoor Research audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor Research fan in United States is more male, around 42.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Omaha Steaks.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor Research profile in United States.

Audience size
877K
in United States
Gender
40.9%♀
59.1% male
Age
42.4
average years
Country rank
#25838
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Outdoor Research

40.9% are female, 59.1% are male, average age 42.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Outdoor Research audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.4
Estimated audience size876,707
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Outdoor Research audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Outdoor Research audience comes from United States.

Worldwide audience distribution share by country for Outdoor Research
CountryShare
United States44.1%
Germany9.1%
Canada8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor Research audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor Research customers by region in United States
#RegionReachAffinity×
01Alaska~10K6.45×
02Washington~70K4.09×
03Montana~9K3.71×
04Vermont~5K2.94×
05Wyoming~3K2.16×
06Colorado~30K2.10×
07Idaho~8K1.89×
08Oregon~20K1.71×
09New Hampshire~6K1.64×
10Utah~10K1.50×
11Maine~4K1.41×
12Minnesota~10K0.87×
13New Mexico~4K0.86×
14Massachusetts~10K0.85×
15South Dakota~2K0.81×
16Washington, District of Columbia~2K0.77×
17Wisconsin~9K0.72×
18Hawaii~3K0.71×
19Rhode Island~2K0.68×
20Virginia~10K0.66×
21Connecticut~6K0.65×
22Michigan~10K0.61×
23West Virginia~2K0.61×
24Arkansas~4K0.60×
25California~60K0.59×
26New York~30K0.59×
27North Carolina~10K0.56×
28Iowa~4K0.54×
29Tennessee~9K0.53×
30Maryland~8K0.53×
31Kansas~4K0.53×
32Delaware~1K0.53×
33Nebraska~2K0.52×
34Nevada~4K0.51×
35Pennsylvania~10K0.50×
36Arizona~9K0.49×
37Alabama~6K0.49×
38Kentucky~5K0.49×
39Illinois~10K0.46×
40Missouri~6K0.44×
41Oklahoma~4K0.43×
42Mississippi~3K0.43×
43South Carolina~5K0.42×
44Ohio~10K0.41×
45New Jersey~9K0.41×
46Indiana~6K0.40×
47Georgia~10K0.39×
48Louisiana~4K0.36×
49Texas~20K0.29×
50Florida~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Outdoor Research, United States
0.23×1.00×6.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor Research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor Research audience
#·InterestCategoryAffinity×
01Nissan NoteCars & Mobility76.49×
02Omaha SteaksFood & Beverages50.61×
03PetzlFashion & Accessoires42.62×
04Mountain HardwearFashion & Accessoires38.92×
05Carmen ElectraMovies & TV35.61×
06Marmot (company)Sports34.58×
07Cool WhipFood & Beverages27.49×
08Glade (brand)Home & Garden25.17×
09Vibram FiveFingersFashion & Accessoires24.41×
10CotopaxiFashion & Accessoires24.40×
11Flex (magazine)Sports24.03×
12Sierra Trading PostFashion & Accessoires21.58×
13Stacy KeiblerMovies & TV20.88×
14FjällrävenFashion & Accessoires18.47×
15Arc'teryxFashion & Accessoires16.26×
16Keen (shoe company)Fashion & Accessoires15.24×
17Merrell (company)Fashion & Accessoires13.88×
18Eddie BauerFashion & Accessoires10.65×
19PatagoniaFashion & Accessoires6.87×
20REIFashion & Accessoires4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor Research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor Research audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.62×
Risk AppetiteTHRILL1.60×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor Research audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
IndividualismJOY1.05×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Outdoor Research's target market in United States?

Outdoor Research's target market in United States covers an estimated 876,707 people, concentrated in Washington and California.

02

What is the gender split and age of Outdoor Research customers?

40.9% of the Outdoor Research audience are female, 59.1% are male, with an average age of 42.4 years.

03

Which brands do Outdoor Research fans like most?

Outdoor Research fans show strongest brand affinity for Omaha Steaks (50.61×), Carmen Electra (35.61×), and Marmot (company) (34.58×) over the country average.

04

Where do Outdoor Research fans live in United States?

Outdoor Research fans in United States are most concentrated in Washington (reach ~70K), California (reach ~60K), and Colorado (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor Research fans also like?

Beyond Outdoor Research itself, the audience over-indexes on Carmen Electra (35.61×), Marmot (company) (34.58×), Mountain Hardwear (38.92×), and Sierra Trading Post (21.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Outdoor Research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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