Outdoor Research Audience in United States

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Outdoor Research has an estimated audience of 874,169 people in United States. 40.9% are female, 59.1% are male, average age 42.4. Top regions: Washington, California, Colorado. Top brand affinities: Omaha Steaks, Carmen Electra, Marmot (company), Mountain Hardwear, Sierra Trading Post.

The average Outdoor Research fan in United States is 42.4 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Colorado. Top brand affinities include Omaha Steaks, Carmen Electra, Marmot (company), with strongest over-indexing on Omaha Steaks (50.61× the country average). Demographically, the Outdoor Research audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Outdoor Research fans

Demographic split for Outdoor Research audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.4
Estimated audience size874,169

Audience persona

The typical Outdoor Research fan in United States is more male, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Omaha Steaks.

Top regions in United States

Top regions ranked by reach for Outdoor Research in United States
RegionReachAffinity
Washington73,3504.18×
California60,9700.63×
Colorado32,2032.34×
New York28,7390.59×
Texas21,6650.29×
Oregon18,2811.82×
North Carolina15,3010.58×
Pennsylvania14,8680.51×
Massachusetts14,5120.84×
Virginia14,2130.67×
Michigan14,1210.62×
Illinois13,8820.48×
Utah12,6941.62×
Florida12,4620.21×
Alaska11,9916.41×
Minnesota11,1830.89×
Ohio10,6320.39×
Georgia10,5890.39×
Wisconsin9,5120.72×
Montana9,4533.9×
Tennessee9,2340.53×
Arizona8,9200.5×
Idaho8,7772×
New Jersey8,4640.38×
Maryland7,5990.51×
Indiana5,8770.37×
New Hampshire5,8291.69×
Missouri5,7720.41×
Connecticut5,1970.59×
South Carolina5,0280.38×
Alabama5,0190.41×
Kentucky4,8370.44×
Vermont4,4962.93×
Maine4,3661.39×
Nevada4,1240.49×
Arkansas3,9480.55×
New Mexico3,8470.88×
Iowa3,3750.47×
Oklahoma3,3690.35×
Kansas3,2600.47×
Louisiana2,9610.26×
Wyoming2,9352.26×
Hawaii2,4110.64×
West Virginia2,0190.5×
Washington, District of Columbia1,8960.72×
Nebraska1,8540.42×
Mississippi1,6600.23×
Rhode Island1,5350.55×
South Dakota1,4800.73×
North Dakota9330.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoor Research audience
BrandAffinityCategory
Omaha Steaks50.61×Food & Beverages
Carmen Electra35.61×Movies & TV
Marmot (company)34.58×Sports
Mountain Hardwear38.92×Fashion & Accessoires
Sierra Trading Post21.58×Fashion & Accessoires
Arc'teryx16.26×Fashion & Accessoires
Flex (magazine)24.03×Sports
Cotopaxi24.4×Fashion & Accessoires
Nissan Note76.49×Cars & Mobility
REI4.74×Fashion & Accessoires
Patagonia6.87×Fashion & Accessoires
Stacy Keibler20.88×Movies & TV
Eddie Bauer10.65×Fashion & Accessoires
Fjällräven18.47×Fashion & Accessoires
Merrell (company)13.88×Fashion & Accessoires
Keen (shoe company)15.24×Fashion & Accessoires
Petzl42.62×Fashion & Accessoires
Glade (brand)25.17×Home & Garden
Cool Whip27.49×Food & Beverages
Family (biology)2.95×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoor Research audience
TraitClusterScore
SustainabilityBALANCE4.28
TravellingTHRILL3.1
Sports ActivityPOWER2.69
Luxury OrientationPREMIUM1.93
Healthy LifestyleBALANCE1.78
Design AffinityPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Outdoor Research
CountryShare
United States44.1%
Germany9.0%
Canada8.8%

See Outdoor Research audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Outdoor Research have in United States?

Outdoor Research has an estimated audience of 874,169 people in United States, concentrated in Washington and California.

What is the gender split and age of Outdoor Research fans?

40.9% of Outdoor Research fans are female, 59.1% are male, with an average age of 42.4 years.

Which brands do Outdoor Research fans like most?

Outdoor Research fans show strongest brand affinity for Omaha Steaks (50.61×), Carmen Electra (35.61×), and Marmot (company) (34.58×) over the country average.

Where do Outdoor Research fans live in United States?

Outdoor Research fans in United States are most concentrated in Washington (reach 73,350), California (reach 60,970), and Colorado (reach 32,203). These three regions account for the largest share of the active audience.

What other brands do Outdoor Research fans also like?

Beyond Outdoor Research itself, the audience over-indexes on Carmen Electra (35.61×), Marmot (company) (34.58×), Mountain Hardwear (38.92×), and Sierra Trading Post (21.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.