Rascasse Audience Intelligence

Keen (shoe company) Target Market in United States

A data profile of the people who buy, follow and care about Keen (shoe company) in United States — modelled from more than twelve digital signal sources. Keen (shoe company) has an estimated audience of 1,838,449 people in United States.

#20among Footwear in United States#1557among Brand in United States#673in Fashion & Accessoires

The average Keen (shoe company) fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keen (shoe company) profile in United States.

Audience size
1.8M
in United States
Gender
40.5%♀
59.5% male
Age
45.0
average years
Country rank
#15218
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Keen (shoe company)

40.5% are female, 59.5% are male, average age 45.0.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Keen (shoe company) audience in United States
MetricValue
Female40.5%
Male59.5%
Average age45.0
Estimated audience size1,838,449
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Keen (shoe company) audience in United States
Age bracketShare%
16-196%
20-2915%
30-3923%
40-4927%
50+30%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Keen (shoe company) audience comes from United States.

Worldwide audience distribution share by country for Keen (shoe company)
CountryShare
Japan27.4%
United States26.1%
China12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keen (shoe company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Keen (shoe company) customers by region in United States
#RegionReachAffinity×
01Oregon~40K1.99×
02Vermont~5K1.63×
03Alaska~6K1.57×
04North Dakota~6K1.56×
05Maine~10K1.53×
06Montana~7K1.46×
07New York~100K1.37×
08Washington~50K1.29×
09Minnesota~30K1.23×
10South Dakota~5K1.20×
11Idaho~10K1.19×
12Colorado~30K1.14×
13Wisconsin~30K1.14×
14Washington, District of Columbia~6K1.10×
15New Hampshire~8K1.07×
16Iowa~20K1.04×
17Michigan~50K1.03×
18Utah~20K1.01×
19Rhode Island~6K1.01×
20California~200K0.99×
21Hawaii~8K0.97×
22Connecticut~20K0.95×
23Virginia~40K0.92×
24Pennsylvania~50K0.90×
25North Carolina~50K0.90×
26Nebraska~8K0.90×
27Illinois~50K0.89×
28Massachusetts~30K0.89×
29Ohio~50K0.87×
30New Mexico~8K0.86×
31Georgia~50K0.85×
32Tennessee~30K0.85×
33Indiana~30K0.85×
34Maryland~30K0.85×
35Kentucky~20K0.85×
36New Jersey~40K0.83×
37Kansas~10K0.83×
38West Virginia~7K0.83×
39Arizona~30K0.81×
40Missouri~20K0.79×
41Arkansas~10K0.79×
42South Carolina~20K0.76×
43Delaware~4K0.75×
44Oklahoma~10K0.71×
45Alabama~20K0.70×
46Nevada~10K0.68×
47Texas~100K0.67×
48Louisiana~10K0.64×
49Mississippi~9K0.63×
50Florida~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Keen (shoe company), United States
0.61×1.00×1.99×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keen (shoe company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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