Rascasse Audience Intelligence

Zappos Target Market in United States

A data profile of the people who buy, follow and care about Zappos in United States — modelled from more than twelve digital signal sources. Zappos has an estimated audience of 8,439,708 people in United States.

#4among Footwear in United States#425among Brand in United States#213in Fashion & Accessoires

The average Zappos fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include The RealReal, Macy's, Famous Footwear, with strongest over-indexing on The RealReal (9.95× the country average).

Demographically, the Zappos audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zappos fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for The RealReal.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zappos profile in United States.

Audience size
8.4M
in United States
Gender
73.2%♀
26.8% male
Age
41.4
average years
Country rank
#4205
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zappos

73.2% are female, 26.8% are male, average age 41.4.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Zappos audience in United States
MetricValue
Female73.2%
Male26.8%
Average age41.4
Estimated audience size8,439,708
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Zappos audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Zappos audience comes from United States.

Worldwide audience distribution share by country for Zappos
CountryShare
United States81.0%
Japan2.4%
China1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zappos audience in United States is strongest.

Fig. 05

Top regions by affinity

Zappos customers by region in United States
#RegionReachAffinity×
01Vermont~20K1.68×
02Connecticut~100K1.55×
03Massachusetts~200K1.49×
04New York~600K1.35×
05New Jersey~300K1.35×
06New Hampshire~40K1.33×
07Maine~40K1.31×
08Rhode Island~30K1.25×
09Kentucky~100K1.17×
10Virginia~200K1.16×
11Maryland~200K1.16×
12Pennsylvania~300K1.13×
13Montana~20K1.09×
14Iowa~70K1.08×
15Wisconsin~100K1.07×
16Illinois~300K1.06×
17Delaware~20K1.06×
18Oregon~100K1.05×
19Washington~200K1.04×
20Colorado~100K1.03×
21Washington, District of Columbia~30K1.03×
22South Dakota~20K1.01×
23Minnesota~100K0.99×
24Tennessee~200K0.98×
25North Carolina~200K0.97×
26Indiana~100K0.94×
27South Carolina~100K0.93×
28Alabama~100K0.92×
29Mississippi~60K0.92×
30Idaho~40K0.92×
31Ohio~200K0.91×
32Michigan~200K0.90×
33Nebraska~40K0.90×
34Louisiana~90K0.88×
35Georgia~200K0.87×
36California~800K0.86×
37Nevada~70K0.86×
38Kansas~60K0.85×
39Alaska~10K0.85×
40North Dakota~10K0.84×
41New Mexico~30K0.82×
42Arkansas~50K0.81×
43Missouri~100K0.80×
44Florida~400K0.77×
45Arizona~100K0.74×
46Utah~50K0.74×
47West Virginia~30K0.72×
48Oklahoma~60K0.70×
49Hawaii~20K0.68×
50Texas~400K0.59×
Fig. 06

Affinity by region

Affinity by region — Zappos, United States
0.59×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zappos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zappos audience
#·InterestCategoryAffinity×
01The RealRealFashion & Accessoires9.95×
02DSW Designer Shoe WarehouseFashion & Accessoires5.44×
03Famous FootwearFood & Beverages4.89×
04Steve MaddenFashion & Accessoires4.68×
05Shoe CarnivalFashion & Accessoires4.52×
06J.Crew FactoryShopping3.98×
07BirkenstockFashion & Accessoires2.96×
08CoachFashion & Accessoires2.86×
09Nordstrom rackFashion & Accessoires2.37×
10QueensTravel & Leisure2.34×
11The UPS StoreShopping2.22×
12DesignerHome & Garden2.18×
13Macy'sShopping2.14×
14Gavin NewsomPolitics & Society2.14×
15Order (business)Business & Career2.00×
16MarshallsFashion & Accessoires1.90×
17J. C. PenneyShopping1.88×
18Family (biology)Kids & Family1.79×
19Heart (novel)Literature1.72×
20GodPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zappos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zappos audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
Price SensitivityPREMIUM1.35×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zappos audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.99×
PatriotismCONSERVATISM1.00×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zappos's target market in United States?

Zappos's target market in United States covers an estimated 8,439,708 people, concentrated in California and New York.

02

What is the gender split and age of Zappos customers?

73.2% of the Zappos audience are female, 26.8% are male, with an average age of 41.4 years.

03

Which brands do Zappos fans like most?

Zappos fans show strongest brand affinity for The RealReal (9.95×), Macy's (2.14×), and Famous Footwear (4.89×) over the country average.

04

Where do Zappos fans live in United States?

Zappos fans in United States are most concentrated in California (reach ~800K), New York (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zappos fans also like?

Beyond Zappos itself, the audience over-indexes on Macy's (2.14×), Famous Footwear (4.89×), Nordstrom rack (2.37×), and The UPS Store (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Zappos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zappos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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