Zappos Audience in United States

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Zappos has an estimated audience of 8,234,763 people in United States. 73.2% are female, 26.8% are male, average age 41.4. Top regions: California, New York, Texas. Top brand affinities: Shoes (American band), The RealReal, Macy's, Famous Footwear, Macy's.

The average Zappos fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Shoes (American band), The RealReal, Macy's, with strongest over-indexing on Shoes (American band) (6.76× the country average). Demographically, the Zappos audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Zappos fans

Demographic split for Zappos audience in United States
MetricValue
Female73.2%
Male26.8%
Average age41.4
Estimated audience size8,234,763

Audience persona

The typical Zappos fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Zappos in United States
RegionReachAffinity
California824,1080.91×
New York650,0881.41×
Texas446,1310.63×
Florida434,9210.78×
Pennsylvania324,4951.17×
Illinois304,3561.11×
New Jersey294,8581.41×
Massachusetts250,4841.54×
North Carolina245,6170.99×
Ohio245,5500.97×
Virginia242,2051.21×
Georgia227,7490.9×
Michigan199,3490.93×
Washington179,5111.09×
Maryland164,8961.16×
Tennessee164,6671×
Indiana142,0070.94×
Colorado139,6641.08×
Wisconsin134,5591.09×
Connecticut130,5161.58×
Arizona129,7110.77×
Minnesota120,2231.02×
Kentucky119,3141.16×
South Carolina116,8200.94×
Missouri108,7040.82×
Alabama102,7270.89×
Oregon102,5741.09×
Louisiana90,2940.85×
Iowa72,4941.07×
Nevada68,1900.86×
Oklahoma63,9670.7×
Mississippi58,2990.86×
Kansas55,0670.85×
Utah54,8510.74×
Arkansas53,7970.79×
New Hampshire41,9591.29×
Maine38,5781.31×
Idaho36,7740.89×
Nebraska36,3270.88×
New Mexico33,0220.8×
Rhode Island31,3141.19×
Washington, District of Columbia25,3191.02×
West Virginia24,8410.65×
Montana23,7711.04×
Hawaii23,4880.66×
Delaware22,8991.01×
Vermont22,7801.58×
South Dakota17,8630.94×
Alaska14,1760.8×
North Dakota13,4340.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zappos audience
BrandAffinityCategory
Shoes (American band)6.76×Music & Radio
The RealReal9.95×Fashion & Accessoires
Macy's2.14×Shopping
Famous Footwear4.89×Food & Beverages
Macy's1.78×Shopping
Nordstrom rack2.37×Fashion & Accessoires
The UPS Store2.22×Shopping
DSW Designer Shoe Warehouse5.44×Fashion & Accessoires
Marshalls1.9×Fashion & Accessoires
God1.69×Politics & Society
Steve Madden4.68×Fashion & Accessoires
Heart (novel)1.72×Literature
Queens2.34×Travel & Leisure
Shoe Carnival4.52×Fashion & Accessoires
Coach2.86×Fashion & Accessoires
Designer2.18×Home & Garden
Family (biology)1.79×Kids & Family
J. C. Penney1.88×Shopping
Order (business)2×Business & Career
J.Crew Factory3.98×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zappos audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
IndulgenceJOY2.12
Risk AppetiteTHRILL1.61
SustainabilityBALANCE1.45
Price SensitivityPREMIUM1.41
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Zappos
CountryShare
United States80.9%
Japan2.4%
China2.0%

See Zappos audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Zappos have in United States?

Zappos has an estimated audience of 8,234,763 people in United States, concentrated in California and New York.

What is the gender split and age of Zappos fans?

73.2% of Zappos fans are female, 26.8% are male, with an average age of 41.4 years.

Which brands do Zappos fans like most?

Zappos fans show strongest brand affinity for Shoes (American band) (6.76×), The RealReal (9.95×), and Macy's (2.14×) over the country average.

Where do Zappos fans live in United States?

Zappos fans in United States are most concentrated in California (reach 824,108), New York (reach 650,088), and Texas (reach 446,131). These three regions account for the largest share of the active audience.

What other brands do Zappos fans also like?

Beyond Zappos itself, the audience over-indexes on The RealReal (9.95×), Macy's (2.14×), Famous Footwear (4.89×), and Macy's (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zappos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.