Famous Footwear Audience in United States

Famous Footwear logo

Famous Footwear has an estimated audience of 11,311,669 people in United States. 75.0% are female, 25.0% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: The RealReal, Shoes (American band), Navy Pier, Shoe Carnival, Rue La La.

The average Famous Footwear fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The RealReal, Shoes (American band), Navy Pier, with strongest over-indexing on The RealReal (29.71× the country average). Demographically, the Famous Footwear audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Famous Footwear fans

Demographic split for Famous Footwear audience in United States
MetricValue
Female75.0%
Male25.0%
Average age43.0
Estimated audience size11,311,669

Audience persona

The typical Famous Footwear fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for The RealReal.

Top regions in United States

Top regions ranked by reach for Famous Footwear in United States
RegionReachAffinity
California960,1780.77×
New York651,2051.03×
Texas617,7300.64×
Pennsylvania494,6471.3×
Florida470,6690.61×
Ohio408,2821.17×
Arizona383,7601.66×
Illinois369,2870.98×
Minnesota298,2131.84×
Washington296,3081.31×
New Jersey290,0631.01×
Missouri285,6251.57×
Michigan270,9610.92×
Massachusetts242,1171.09×
Colorado202,0331.13×
Utah201,8421.99×
Georgia174,4570.5×
Oregon169,9491.31×
Iowa164,9771.77×
Kansas145,6571.63×
Wisconsin128,7440.76×
Nebraska124,0952.19×
Oklahoma122,8520.98×
Connecticut112,7970.99×
Nevada98,0340.9×
Virginia94,9970.34×
Maryland88,2150.45×
Idaho86,7441.53×
Indiana74,4250.36×
Maine71,7611.77×
Hawaii71,7231.48×
New Hampshire68,1741.53×
New Mexico66,9561.18×
Montana64,1972.05×
North Carolina53,6620.16×
Rhode Island50,5671.4×
Tennessee48,1830.21×
South Carolina40,2640.24×
Kentucky36,9080.26×
Alaska35,6971.48×
Delaware35,3131.13×
Alabama32,3030.2×
Louisiana31,5420.22×
South Dakota29,3091.12×
Arkansas27,1080.29×
West Virginia22,5960.43×
North Dakota22,3160.96×
Wyoming18,5001.1×
Mississippi16,6460.18×
Vermont14,0500.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Famous Footwear audience
BrandAffinityCategory
The RealReal29.71×Fashion & Accessoires
Shoes (American band)11×Music & Radio
Navy Pier11.47×Travel & Leisure
Shoe Carnival10.23×Fashion & Accessoires
Rue La La24.93×Shopping
Carlos Alcaraz7.53×Sports
Yogurtland16.06×Food & Beverages
Food1.65×Food & Beverages
Guelaguetza22.58×Arts & Culture
Las Palmas18.17×Travel & Leisure
Wingstop3×Food & Beverages
The Sweetest Thing14.44×Movies & TV
DSW Designer Shoe Warehouse7.19×Fashion & Accessoires
Pinkberry15.79×Food & Beverages
Rack Room Shoes8.27×Fashion & Accessoires
Mob Wives19.37×Movies & TV
L.A. Live16.51×Travel & Leisure
J.Jill9.23×Shopping
Taco Cabana11.04×Food & Beverages
Heart (novel)2.26×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Famous Footwear audience
TraitClusterScore
IndulgenceJOY1.51
Price SensitivityPREMIUM1.5
ExtroversionTHRILL1.45
CreativityOPEN1.34
Family OrientationCONSERVATISM1.32
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Famous Footwear
CountryShare
United States90.8%
Australia3.1%
Canada2.7%

See Famous Footwear audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Famous Footwear have in United States?

Famous Footwear has an estimated audience of 11,311,669 people in United States, concentrated in California and New York.

What is the gender split and age of Famous Footwear fans?

75.0% of Famous Footwear fans are female, 25.0% are male, with an average age of 43.0 years.

Which brands do Famous Footwear fans like most?

Famous Footwear fans show strongest brand affinity for The RealReal (29.71×), Shoes (American band) (11×), and Navy Pier (11.47×) over the country average.

Where do Famous Footwear fans live in United States?

Famous Footwear fans in United States are most concentrated in California (reach 960,178), New York (reach 651,205), and Texas (reach 617,730). These three regions account for the largest share of the active audience.

What other brands do Famous Footwear fans also like?

Beyond Famous Footwear itself, the audience over-indexes on Shoes (American band) (11×), Navy Pier (11.47×), Shoe Carnival (10.23×), and Rue La La (24.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Famous Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.