Rascasse Audience Intelligence

Famous Footwear Target Market in United States

A data profile of the people who buy, follow and care about Famous Footwear in United States — modelled from more than twelve digital signal sources. Famous Footwear has an estimated audience of 11,360,234 people in United States.

#317among Brand in United States#245in Food & Beverages

The average Famous Footwear fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include The RealReal, Navy Pier, Rue La La, with strongest over-indexing on The RealReal (29.71× the country average).

Demographically, the Famous Footwear audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Famous Footwear fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for The RealReal.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Famous Footwear profile in United States.

Audience size
11.4M
in United States
Gender
75.0%♀
25.0% male
Age
43.0
average years
Country rank
#3154
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Famous Footwear

75.0% are female, 25.0% are male, average age 43.0.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Famous Footwear audience in United States
MetricValue
Female75.0%
Male25.0%
Average age43.0
Estimated audience size11,360,234
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Famous Footwear audience in United States
Age bracketShare%
16-197%
20-2917%
30-3926%
40-4928%
50+22%
Fig. 04

Worldwide distribution

91.1%

of the worldwide Famous Footwear audience comes from United States.

Worldwide audience distribution share by country for Famous Footwear
CountryShare
United States91.1%
Australia2.8%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Famous Footwear audience in United States is strongest.

Fig. 05

Top regions by affinity

Famous Footwear customers by region in United States
#RegionReachAffinity×
01Nebraska~100K2.17×
02Montana~70K2.17×
03Utah~200K1.98×
04Minnesota~300K1.84×
05Maine~70K1.79×
06Arizona~400K1.74×
07Iowa~200K1.70×
08Alaska~40K1.67×
09Hawaii~80K1.66×
10Kansas~100K1.63×
11New Hampshire~70K1.57×
12Idaho~90K1.53×
13Missouri~300K1.52×
14Rhode Island~50K1.45×
15Oregon~200K1.31×
16New Mexico~70K1.28×
17Washington~300K1.26×
18Pennsylvania~500K1.23×
19Wyoming~20K1.20×
20Delaware~40K1.16×
21Colorado~200K1.15×
22South Dakota~30K1.15×
23Ohio~400K1.14×
24Massachusetts~200K1.06×
25North Dakota~20K1.06×
26New York~600K0.98×
27New Jersey~300K0.95×
28Oklahoma~100K0.95×
29Connecticut~100K0.95×
30Illinois~300K0.92×
31Nevada~100K0.89×
32Michigan~300K0.85×
33Wisconsin~100K0.75×
34Vermont~10K0.74×
35California~900K0.72×
36Florida~500K0.62×
37Texas~600K0.61×
38Georgia~200K0.45×
39West Virginia~20K0.43×
40Maryland~80K0.42×
41Indiana~70K0.33×
42Virginia~90K0.32×
43Arkansas~30K0.30×
44Kentucky~30K0.24×
45South Carolina~40K0.21×
46Louisiana~30K0.21×
47Tennessee~40K0.19×
48Alabama~30K0.19×
49Mississippi~20K0.18×
50North Carolina~50K0.14×
Fig. 06

Affinity by region

Affinity by region — Famous Footwear, United States
0.14×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Famous Footwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Famous Footwear audience
#·InterestCategoryAffinity×
01The RealRealFashion & Accessoires29.71×
02Rue La LaShopping24.93×
03GuelaguetzaArts & Culture22.58×
04ATP Challenger TourSports20.35×
05Mob WivesMovies & TV19.37×
06Las PalmasTravel & Leisure18.17×
07L.A. LiveTravel & Leisure16.51×
08YogurtlandFood & Beverages16.06×
09PinkberryFood & Beverages15.79×
10The Sweetest ThingMovies & TV14.44×
11Navy PierTravel & Leisure11.47×
12Shoe CarnivalFashion & Accessoires10.23×
13Mario LopezMovies & TV10.11×
14J.JillShopping9.23×
15Rack Room ShoesFashion & Accessoires8.27×
16Carlos AlcarazSports7.53×
17DSW Designer Shoe WarehouseFashion & Accessoires7.19×
18Gavin NewsomPolitics & Society3.89×
19WingstopFood & Beverages3.00×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Famous Footwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Famous Footwear audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.31×
CreativityOPEN1.29×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Famous Footwear audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Career OrientationPOWER0.93×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Famous Footwear's target market in United States?

Famous Footwear's target market in United States covers an estimated 11,360,234 people, concentrated in California and New York.

02

What is the gender split and age of Famous Footwear customers?

75.0% of the Famous Footwear audience are female, 25.0% are male, with an average age of 43.0 years.

03

Which brands do Famous Footwear fans like most?

Famous Footwear fans show strongest brand affinity for The RealReal (29.71×), Navy Pier (11.47×), and Rue La La (24.93×) over the country average.

04

Where do Famous Footwear fans live in United States?

Famous Footwear fans in United States are most concentrated in California (reach ~900K), New York (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Famous Footwear fans also like?

Beyond Famous Footwear itself, the audience over-indexes on Navy Pier (11.47×), Rue La La (24.93×), Shoe Carnival (10.23×), and Carlos Alcaraz (7.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Famous Footwear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Famous Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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