The Sweetest Thing Audience in United States

The Sweetest Thing logo

The Sweetest Thing has an estimated audience of 1,837,730 people in United States. 69.7% are female, 30.3% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Yogurtland, Dream, Taco Cabana, Whataburger, Round Table Pizza.

The average The Sweetest Thing fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yogurtland, Dream, Taco Cabana, with strongest over-indexing on Yogurtland (61.52× the country average). Demographically, the The Sweetest Thing audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of The Sweetest Thing fans

Demographic split for The Sweetest Thing audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.6
Estimated audience size1,837,730

Audience persona

The typical The Sweetest Thing fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Yogurtland.

Top regions in United States

Top regions ranked by reach for The Sweetest Thing in United States
RegionReachAffinity
California244,8951.21×
Texas183,0951.16×
Florida118,2800.95×
New York100,0980.97×
Pennsylvania57,8000.93×
Illinois57,6790.94×
North Carolina56,6631.02×
Ohio54,8580.97×
Georgia47,9900.85×
Michigan47,5070.99×
Arizona43,1221.15×
New Jersey40,5420.87×
Tennessee39,5141.07×
Virginia39,4100.88×
Washington38,9691.06×
Massachusetts35,6610.98×
Colorado33,5291.16×
Missouri32,9971.11×
Indiana32,5200.97×
South Carolina27,7801×
Maryland27,3180.86×
Wisconsin27,0680.98×
Oregon26,3031.25×
Minnesota25,2910.96×
Kentucky24,8461.08×
Oklahoma24,0491.18×
Louisiana23,9121.01×
Alabama23,0730.9×
Nevada19,2351.08×
Connecticut17,4060.94×
Utah17,0911.04×
Iowa17,0471.13×
Kansas15,9561.1×
Arkansas15,7921.04×
Mississippi13,7090.91×
Idaho11,2511.22×
New Mexico10,6051.15×
Nebraska9,1751×
West Virginia8,2310.96×
Hawaii7,6430.97×
New Hampshire7,4511.03×
Maine6,3730.97×
Montana5,6531.11×
Washington, District of Columbia4,9590.9×
Rhode Island4,6960.8×
South Dakota3,8130.9×
Alaska3,7830.96×
Delaware3,5500.7×
Vermont3,1780.99×
North Dakota3,0790.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sweetest Thing audience
BrandAffinityCategory
Yogurtland61.52×Food & Beverages
Dream19.77×Health
Taco Cabana45.78×Food & Beverages
Whataburger13.67×Food & Beverages
Round Table Pizza31.78×Food & Beverages
Google Maps6.97×Internet & Social Media
Famous Footwear16.07×Food & Beverages
Theo Rossi65.81×Movies & TV
JWoww42.35×Movies & TV
Aaliyah25.33×Music & Radio
University of California26.01×Business & Career
Enterprise Rent-A-Car8.66×Cars & Mobility
Indeed.com5.63×Business & Career
John Leguizamo23.93×Movies & TV
Diane Keaton8×Movies & TV
Camila Cabello22.21×Music & Radio
Capital One4.8×Business & Career
DraftKings16.59×Sports
Apple Store7.89×Shopping
ICloud9.02×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sweetest Thing audience
TraitClusterScore
IndulgenceJOY2.79
LGBTQ+ IdentityOPEN1.72
Family OrientationCONSERVATISM1.46
MindfulnessBALANCE1.45
DIY MentalityTHRILL1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for The Sweetest Thing
CountryShare
United States64.8%
United Kingdom4.3%
Germany2.8%

See The Sweetest Thing audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does The Sweetest Thing have in United States?

The Sweetest Thing has an estimated audience of 1,837,730 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sweetest Thing fans?

69.7% of The Sweetest Thing fans are female, 30.3% are male, with an average age of 37.6 years.

Which brands do The Sweetest Thing fans like most?

The Sweetest Thing fans show strongest brand affinity for Yogurtland (61.52×), Dream (19.77×), and Taco Cabana (45.78×) over the country average.

Where do The Sweetest Thing fans live in United States?

The Sweetest Thing fans in United States are most concentrated in California (reach 244,895), Texas (reach 183,095), and Florida (reach 118,280). These three regions account for the largest share of the active audience.

What other brands do The Sweetest Thing fans also like?

Beyond The Sweetest Thing itself, the audience over-indexes on Dream (19.77×), Taco Cabana (45.78×), Whataburger (13.67×), and Round Table Pizza (31.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sweetest Thing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.