Rascasse Audience Intelligence

The Sweetest Thing Audience in United States

A data profile of the people who buy, follow and care about The Sweetest Thing in United States — modelled from more than twelve digital signal sources. The Sweetest Thing has an estimated audience of 1,840,319 people in United States.

#16among Romance in United States#949among Movie / TV Show / Series in United States#2405in Movies & TV

The average The Sweetest Thing fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yogurtland, Whataburger, Taco Cabana, with strongest over-indexing on Yogurtland (57.97× the country average).

Demographically, the The Sweetest Thing audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sweetest Thing fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Yogurtland.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sweetest Thing profile in United States.

Audience size
1.8M
in United States
Gender
69.7%♀
30.3% male
Age
37.6
average years
Country rank
#15211
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sweetest Thing viewers

69.7% are female, 30.3% are male, average age 37.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for The Sweetest Thing audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.6
Estimated audience size1,840,319
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the The Sweetest Thing audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

62.5%

of the worldwide The Sweetest Thing audience comes from United States.

Worldwide audience distribution share by country for The Sweetest Thing
CountryShare
United States62.5%
United Kingdom4.1%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sweetest Thing audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sweetest Thing fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.24×
02Texas~200K1.20×
03California~200K1.19×
04New Mexico~10K1.18×
05Idaho~10K1.18×
06Oklahoma~20K1.15×
07Arizona~40K1.14×
08Colorado~30K1.13×
09Montana~6K1.12×
10Missouri~30K1.10×
11Kansas~20K1.08×
12Nevada~20K1.07×
13Alaska~4K1.07×
14Kentucky~20K1.05×
15Maine~7K1.05×
16Arkansas~20K1.04×
17Iowa~20K1.04×
18Washington~40K1.03×
19Tennessee~40K1.03×
20Utah~20K1.02×
21Nebraska~9K1.02×
22New Hampshire~7K1.02×
23Indiana~30K0.99×
24West Virginia~8K0.99×
25Hawaii~8K0.99×
26Louisiana~20K0.98×
27Vermont~3K0.98×
28Michigan~50K0.97×
29North Carolina~50K0.96×
30Massachusetts~30K0.96×
31South Carolina~30K0.96×
32Wisconsin~30K0.96×
33Ohio~50K0.95×
34South Dakota~4K0.95×
35New York~100K0.94×
36Minnesota~20K0.94×
37Connecticut~20K0.93×
38North Dakota~3K0.93×
39Mississippi~10K0.92×
40Rhode Island~5K0.92×
41Florida~100K0.91×
42Alabama~20K0.91×
43Illinois~60K0.90×
44Washington, District of Columbia~5K0.90×
45Pennsylvania~60K0.89×
46Virginia~40K0.88×
47Maryland~30K0.86×
48Georgia~50K0.85×
49New Jersey~40K0.85×
50Delaware~4K0.85×
Fig. 06

Affinity by region

Affinity by region — The Sweetest Thing, United States
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sweetest Thing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sweetest Thing audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV69.21×
02Snow Tha ProductMusic & Radio59.82×
03YogurtlandFood & Beverages57.97×
04Oscar De La HoyaSports47.46×
05JarritosFood & Beverages47.07×
06JWowwMovies & TV43.03×
07Taco CabanaFood & Beverages42.69×
08Bone Thugs-n-HarmonyMusic & Radio39.15×
09PinkberryFood & Beverages32.62×
10Round Table PizzaFood & Beverages27.98×
11University of CaliforniaBusiness & Career26.44×
12Knott's Berry FarmTravel & Leisure21.34×
13John LeguizamoMovies & TV21.24×
14DreamHealth17.11×
15AdeleMusic & Radio15.55×
16Mario LopezMovies & TV14.94×
17WhataburgerFood & Beverages14.92×
18Famous FootwearFood & Beverages14.44×
19George LopezMovies & TV10.19×
20Las VegasTravel & Leisure3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sweetest Thing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sweetest Thing audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.32×
Convenience OrientationPREMIUM1.65×
MindfulnessBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sweetest Thing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
IndividualismJOY0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sweetest Thing have in United States?

The Sweetest Thing has an estimated audience of 1,840,319 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sweetest Thing viewers?

69.7% of The Sweetest Thing fans are female, 30.3% are male, with an average age of 37.6 years.

03

Which brands do The Sweetest Thing fans like most?

The Sweetest Thing fans show strongest brand affinity for Yogurtland (57.97×), Whataburger (14.92×), and Taco Cabana (42.69×) over the country average.

04

Where do The Sweetest Thing fans live in United States?

The Sweetest Thing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Sweetest Thing fans also like?

Beyond The Sweetest Thing itself, the audience over-indexes on Whataburger (14.92×), Taco Cabana (42.69×), Dream (17.11×), and Oscar De La Hoya (47.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Sweetest Thing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sweetest Thing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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