Rascasse Audience Intelligence

Jarritos Target Market in United States

Jarritos has an estimated audience of 1.2M people in United States.

#2317among brands in United States#1221in Food & Beverages

The average Jarritos fan in United States is 38.1 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include ATP Challenger Tour, Freixenet, Vinny Guadagnino, with strongest over-indexing on ATP Challenger Tour (75.2× the country average).

Demographically, the Jarritos audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Tradition.

The typical Jarritos fan in United States is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for ATP Challenger Tour.

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
54.5%♀
45.5% male
Age
38.1
average years
Country rank
#21016
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jarritos

54.5% are female, 45.5% are male, average age 38.1.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Jarritos audience in United States
MetricValue
Female54.5%
Male45.5%
Average age38.1
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Jarritos audience in United States
Age bracketShare%
16-2420%
25-3422%
35-4424%
45-5421%
55+12%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Jarritos audience comes from United States.

Worldwide audience distribution share by country for Jarritos
CountryShare
United States60.9%
Mexico11.2%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jarritos customers by region in United States
#RegionReachAffinity×
01Texas~100K1.34×
02Illinois~60K1.31×
03California~200K1.28×
04South Carolina~20K1.28×
05Nevada~10K1.23×
06Nebraska~8K1.19×
07Georgia~50K1.18×
08North Carolina~50K1.18×
09Indiana~30K1.16×
10Arizona~30K1.15×
11Idaho~7K1.15×
12New Mexico~8K1.13×
13Kansas~10K1.11×
14Tennessee~30K1.08×
15Oregon~20K1.08×
16Arkansas~10K1.08×
17Florida~80K1.07×
18Washington~30K1.07×
19Oklahoma~10K1.06×
20Michigan~40K1.05×
21Minnesota~20K1.03×
22Wisconsin~20K1.02×
23Utah~10K1.02×
24Iowa~10K1.02×
25Delaware~4K1.01×
26Virginia~30K1.00×
27Kentucky~20K1.00×
28Colorado~20K0.99×
29New Jersey~30K0.98×
30Alabama~20K0.98×
31Missouri~20K0.96×
32New York~70K0.95×
33North Dakota~3K0.95×
34Rhode Island~4K0.94×
35Pennsylvania~40K0.93×
36Massachusetts~20K0.92×
37Maryland~20K0.92×
38Hawaii~5K0.92×
39Connecticut~10K0.91×
40Washington, District of Columbia~2K0.91×
41South Dakota~3K0.90×
42Ohio~40K0.89×
43Louisiana~10K0.86×
44Alaska~2K0.85×
45Montana~3K0.82×
46Wyoming~2K0.81×
47Mississippi~8K0.80×
48New Hampshire~4K0.80×
49West Virginia~5K0.76×
50Maine~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Jarritos, United States
0.71×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jarritos audience vs. the country average
#·InterestCategoryAffinity×
01ATP Challenger TourSports75.20×
02FreixenetFood & Beverages73.91×
03Vinny GuadagninoMovies & TV72.74×
04GuelaguetzaArts & Culture70.61×
05Las PalmasTravel & Leisure67.55×
06Youth subculturePolitics & Society66.63×
07Mob WivesMovies & TV65.98×
08San Diego County FairEvent61.53×
09Original Tommy'sFood & Beverages60.95×
10L.A. LiveTravel & Leisure60.38×
11Snow Tha ProductMusic & Radio56.47×
12University of Texas at El PasoBusiness & Career52.27×
13Taco CabanaFood & Beverages51.69×
14The Sweetest ThingMovies & TV47.07×
15JWowwMovies & TV46.77×
16Navy PierTravel & Leisure39.48×
17Round Table PizzaFood & Beverages32.54×
18El Pollo LocoFood & Beverages29.43×
19Carlos AlcarazSports25.98×
20DreamHealth15.82×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jarritos audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jarritos audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.23×
TraditionCONSERVATISM1.22×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jarritos audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Pet OwnershipJOY0.92×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jarritos over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jarritos-40390” · Methodology