Jarritos Audience in United States

Jarritos logo

Jarritos has an estimated audience of 1,163,135 people in United States. 54.5% are female, 45.5% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Navy Pier, Carlos Alcaraz, Taco Cabana, Las Palmas, El Pollo Loco.

The average Jarritos fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Navy Pier, Carlos Alcaraz, Taco Cabana, with strongest over-indexing on Navy Pier (39.48× the country average). Demographically, the Jarritos audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Jarritos fans

Demographic split for Jarritos audience in United States
MetricValue
Female54.5%
Male45.5%
Average age37.4
Estimated audience size1,163,135

Audience persona

The typical Jarritos fan in United States is balanced, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Navy Pier.

Top regions in United States

Top regions ranked by reach for Jarritos in United States
RegionReachAffinity
California175,7731.37×
Texas136,0681.36×
Florida88,9111.13×
New York65,4071.01×
Illinois54,5191.41×
North Carolina43,1071.23×
Georgia42,3851.18×
Pennsylvania35,2660.9×
Michigan31,5891.04×
Ohio31,2660.87×
New Jersey29,4741×
Arizona28,9241.22×
Virginia28,2481×
Tennessee26,8791.15×
Washington26,6451.14×
Indiana24,3891.15×
South Carolina22,5491.29×
Massachusetts21,0840.92×
Colorado18,6951.02×
Maryland18,4550.92×
Wisconsin17,6511.01×
Missouri17,5680.94×
Minnesota17,2571.04×
Oregon14,9911.12×
Nevada14,9231.33×
Alabama14,7630.91×
Oklahoma14,3951.11×
Kentucky13,6250.93×
Louisiana12,5700.84×
Utah10,8421.04×
Kansas10,2371.12×
Arkansas10,2361.07×
Connecticut10,0710.86×
Iowa9,7471.02×
Mississippi7,1620.75×
Nebraska6,8301.17×
New Mexico6,7941.16×
Idaho6,6381.14×
Hawaii4,7340.95×
New Hampshire3,4150.75×
West Virginia3,3810.62×
Rhode Island3,2980.89×
Washington, District of Columbia3,2160.92×
Delaware3,0000.93×
Maine2,7320.66×
Montana2,3250.72×
South Dakota2,1920.82×
North Dakota2,1610.9×
Alaska1,8400.74×
Vermont1,1950.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jarritos audience
BrandAffinityCategory
Navy Pier39.48×Travel & Leisure
Carlos Alcaraz25.98×Sports
Taco Cabana51.69×Food & Beverages
Las Palmas67.55×Travel & Leisure
El Pollo Loco29.43×Food & Beverages
Guelaguetza70.61×Arts & Culture
The Sweetest Thing47.07×Movies & TV
L.A. Live60.38×Travel & Leisure
Youth subculture66.63×Politics & Society
Round Table Pizza32.54×Food & Beverages
San Diego County Fair61.53×
University of Texas at El Paso52.27×Business & Career
Mob Wives65.98×Movies & TV
Vinny Guadagnino72.74×Movies & TV
Dream15.82×Health
Original Tommy's60.95×Food & Beverages
Freixenet73.91×Food & Beverages
JWoww46.77×Movies & TV
Chicago Public Schools66.19×Business & Career
Snow Tha Product56.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jarritos audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
IndulgenceJOY1.88
ExtroversionTHRILL1.71
Early Adopter MentalityPOWER1.48
Urban LifestyleOPEN1.42
Convenience OrientationPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Jarritos
CountryShare
United States61.4%
Mexico11.0%
Canada3.5%

See Jarritos audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Jarritos have in United States?

Jarritos has an estimated audience of 1,163,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Jarritos fans?

54.5% of Jarritos fans are female, 45.5% are male, with an average age of 37.4 years.

Which brands do Jarritos fans like most?

Jarritos fans show strongest brand affinity for Navy Pier (39.48×), Carlos Alcaraz (25.98×), and Taco Cabana (51.69×) over the country average.

Where do Jarritos fans live in United States?

Jarritos fans in United States are most concentrated in California (reach 175,773), Texas (reach 136,068), and Florida (reach 88,911). These three regions account for the largest share of the active audience.

What other brands do Jarritos fans also like?

Beyond Jarritos itself, the audience over-indexes on Carlos Alcaraz (25.98×), Taco Cabana (51.69×), Las Palmas (67.55×), and El Pollo Loco (29.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jarritos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.