Rascasse Audience Intelligence

Jarritos Target Market in United States

A data profile of the people who buy, follow and care about Jarritos in United States — modelled from more than twelve digital signal sources. Jarritos has an estimated audience of 1,183,541 people in United States.

#2164among Brand in United States#1203in Food & Beverages

The average Jarritos fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Navy Pier, Taco Cabana, Carlos Alcaraz, with strongest over-indexing on Navy Pier (39.48× the country average).

Demographically, the Jarritos audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jarritos fan in United States is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Navy Pier.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jarritos profile in United States.

Audience size
1.2M
in United States
Gender
54.5%♀
45.5% male
Age
37.4
average years
Country rank
#21072
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jarritos

54.5% are female, 45.5% are male, average age 37.4.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Jarritos audience in United States
MetricValue
Female54.5%
Male45.5%
Average age37.4
Estimated audience size1,183,541
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Jarritos audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3924%
40-4921%
50+12%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Jarritos audience comes from United States.

Worldwide audience distribution share by country for Jarritos
CountryShare
United States61.1%
Mexico11.2%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jarritos audience in United States is strongest.

Fig. 05

Top regions by affinity

Jarritos customers by region in United States
#RegionReachAffinity×
01Texas~100K1.34×
02Illinois~50K1.31×
03California~200K1.28×
04South Carolina~20K1.28×
05Nevada~10K1.23×
06Nebraska~7K1.19×
07Georgia~40K1.18×
08North Carolina~40K1.18×
09Indiana~20K1.16×
10Arizona~30K1.15×
11Idaho~7K1.15×
12New Mexico~7K1.13×
13Kansas~10K1.11×
14Tennessee~30K1.08×
15Oregon~10K1.08×
16Arkansas~10K1.08×
17Florida~80K1.07×
18Washington~30K1.07×
19Oklahoma~10K1.06×
20Michigan~30K1.05×
21Minnesota~20K1.03×
22Wisconsin~20K1.02×
23Utah~10K1.02×
24Iowa~10K1.02×
25Delaware~3K1.01×
26Virginia~30K1.00×
27Kentucky~10K1.00×
28Colorado~20K0.99×
29New Jersey~30K0.98×
30Alabama~20K0.98×
31Missouri~20K0.96×
32New York~60K0.95×
33North Dakota~2K0.95×
34Rhode Island~3K0.94×
35Pennsylvania~40K0.93×
36Massachusetts~20K0.92×
37Maryland~20K0.92×
38Hawaii~5K0.92×
39Connecticut~10K0.91×
40Washington, District of Columbia~3K0.91×
41South Dakota~2K0.90×
42Ohio~30K0.89×
43Louisiana~10K0.86×
44Alaska~2K0.85×
45Montana~3K0.82×
46Mississippi~8K0.80×
47New Hampshire~4K0.80×
48West Virginia~4K0.76×
49Vermont~1K0.72×
50Maine~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Jarritos, United States
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jarritos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jarritos audience
#·InterestCategoryAffinity×
01ATP Challenger TourSports75.20×
02FreixenetFood & Beverages73.91×
03Vinny GuadagninoMovies & TV72.74×
04GuelaguetzaArts & Culture70.61×
05Las PalmasTravel & Leisure67.55×
06Youth subculturePolitics & Society66.63×
07Mob WivesMovies & TV65.98×
08San Diego County FairEvent61.53×
09Original Tommy'sFood & Beverages60.95×
10L.A. LiveTravel & Leisure60.38×
11Snow Tha ProductMusic & Radio56.47×
12University of Texas at El PasoBusiness & Career52.27×
13Taco CabanaFood & Beverages51.69×
14The Sweetest ThingMovies & TV47.07×
15JWowwMovies & TV46.77×
16Navy PierTravel & Leisure39.48×
17Round Table PizzaFood & Beverages32.54×
18El Pollo LocoFood & Beverages29.43×
19Carlos AlcarazSports25.98×
20DreamHealth15.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jarritos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jarritos audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.23×
TraditionCONSERVATISM1.22×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jarritos audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Pet OwnershipJOY0.92×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jarritos's target market in United States?

Jarritos's target market in United States covers an estimated 1,183,541 people, concentrated in California and Texas.

02

What is the gender split and age of Jarritos customers?

54.5% of the Jarritos audience are female, 45.5% are male, with an average age of 37.4 years.

03

Which brands do Jarritos fans like most?

Jarritos fans show strongest brand affinity for Navy Pier (39.48×), Taco Cabana (51.69×), and Carlos Alcaraz (25.98×) over the country average.

04

Where do Jarritos fans live in United States?

Jarritos fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Jarritos fans also like?

Beyond Jarritos itself, the audience over-indexes on Taco Cabana (51.69×), Carlos Alcaraz (25.98×), El Pollo Loco (29.43×), and Las Palmas (67.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Jarritos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jarritos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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