El Pollo Loco Audience in United States

El Pollo Loco logo

El Pollo Loco has an estimated audience of 6,203,584 people in United States. 56.4% are female, 43.6% are male, average age 40.9. Top regions: California, Texas, Nevada. Top brand affinities: Six Flags Over Texas, Wingstop, Taco Cabana, Del Taco, Torchy's Tacos.

The average El Pollo Loco fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Six Flags Over Texas, Wingstop, Taco Cabana, with strongest over-indexing on Six Flags Over Texas (33.97× the country average). Demographically, the El Pollo Loco audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Consulting

Demographics of El Pollo Loco fans

Demographic split for El Pollo Loco audience in United States
MetricValue
Female56.4%
Male43.6%
Average age40.9
Estimated audience size6,203,584

Audience persona

The typical El Pollo Loco fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Six Flags Over Texas.

Top regions in United States

Top regions ranked by reach for El Pollo Loco in United States
RegionReachAffinity
California4,652,68812.94×
Texas1,050,8951.97×
Nevada781,34813.02×
Arizona654,4495.17×
Utah238,1084.29×
Colorado140,1311.43×
Florida97,4180.23×
Louisiana97,3491.22×
Washington80,0320.64×
Illinois69,3000.34×
New York66,2100.19×
Georgia52,0750.27×
Alabama49,5830.57×
Virginia47,6690.32×
Oregon41,7560.59×
Maryland33,0900.31×
North Carolina32,9660.18×
Oklahoma32,3060.47×
New Jersey31,6900.2×
Ohio28,4540.15×
Pennsylvania27,7070.13×
Tennessee27,6900.22×
Michigan27,0670.17×
Indiana24,7380.22×
Missouri23,1700.23×
New Mexico20,4180.66×
Idaho19,7390.63×
Massachusetts19,4210.16×
Minnesota17,5350.2×
South Carolina16,2260.17×
Kansas15,8050.32×
Wisconsin14,6650.16×
Kentucky13,5420.17×
Arkansas12,6940.25×
Connecticut11,1750.18×
Hawaii8,0490.3×
Iowa7,8260.15×
Mississippi7,2650.14×
Nebraska6,6970.22×
Washington, District of Columbia4,6790.25×
West Virginia4,3770.15×
Montana3,3630.2×
Rhode Island2,8270.14×
New Hampshire2,4360.1×
North Dakota2,3760.19×
Delaware2,1470.13×
Alaska2,0710.16×
Wyoming2,0690.23×
South Dakota1,9280.13×
Maine1,9210.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Pollo Loco audience
BrandAffinityCategory
Six Flags Over Texas33.97×Travel & Leisure
Wingstop8.68×Food & Beverages
Taco Cabana33.8×Food & Beverages
Del Taco18.62×Food & Beverages
Torchy's Tacos23.14×Food & Beverages
Guelaguetza46.03×Arts & Culture
Mob Wives46.5×Movies & TV
Navy Pier17.21×Travel & Leisure
San Antonio Express-News34.68×News
John Leguizamo23.69×Movies & TV
San Diego County Fair39.11×
Carlos Alcaraz11.28×Sports
Paul Wall29.24×Music & Radio
Vinny Guadagnino42.57×Movies & TV
Jarritos31.63×Food & Beverages
Pinkberry29.3×Food & Beverages
Yogurtland24.01×Food & Beverages
Las Palmas29.34×Travel & Leisure
Original Tommy's36.7×Food & Beverages
L.A. Live30.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Pollo Loco audience
TraitClusterScore
IndulgenceJOY1.77
LGBTQ+ IdentityOPEN1.6
Urban LifestyleOPEN1.56
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.32
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for El Pollo Loco
CountryShare
United States86.3%
Mexico8.7%
Philippines0.6%

See El Pollo Loco audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does El Pollo Loco have in United States?

El Pollo Loco has an estimated audience of 6,203,584 people in United States, concentrated in California and Texas.

What is the gender split and age of El Pollo Loco fans?

56.4% of El Pollo Loco fans are female, 43.6% are male, with an average age of 40.9 years.

Which brands do El Pollo Loco fans like most?

El Pollo Loco fans show strongest brand affinity for Six Flags Over Texas (33.97×), Wingstop (8.68×), and Taco Cabana (33.8×) over the country average.

Where do El Pollo Loco fans live in United States?

El Pollo Loco fans in United States are most concentrated in California (reach 4,652,688), Texas (reach 1,050,895), and Nevada (reach 781,348). These three regions account for the largest share of the active audience.

What other brands do El Pollo Loco fans also like?

Beyond El Pollo Loco itself, the audience over-indexes on Wingstop (8.68×), Taco Cabana (33.8×), Del Taco (18.62×), and Torchy's Tacos (23.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Pollo Loco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.