Rascasse Audience Intelligence

El Pollo Loco Target Market in United States

A data profile of the people who buy, follow and care about El Pollo Loco in United States — modelled from more than twelve digital signal sources. El Pollo Loco has an estimated audience of 6,621,543 people in United States.

#547among Brand in United States#384in Food & Beverages

The average El Pollo Loco fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Six Flags Over Texas, Wingstop, Taco Cabana, with strongest over-indexing on Six Flags Over Texas (33.97× the country average).

Demographically, the El Pollo Loco audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Pollo Loco fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Six Flags Over Texas.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Pollo Loco profile in United States.

Audience size
6.6M
in United States
Gender
56.4%♀
43.6% male
Age
40.9
average years
Country rank
#5260
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of El Pollo Loco

56.4% are female, 43.6% are male, average age 40.9.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for El Pollo Loco audience in United States
MetricValue
Female56.4%
Male43.6%
Average age40.9
Estimated audience size6,621,543
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the El Pollo Loco audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

86.6%

of the worldwide El Pollo Loco audience comes from United States.

Worldwide audience distribution share by country for El Pollo Loco
CountryShare
United States86.6%
Mexico8.7%
Philippines0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Pollo Loco audience in United States is strongest.

Fig. 05

Top regions by affinity

El Pollo Loco customers by region in United States
#RegionReachAffinity×
01California~4.5M12.62×
02Nevada~800K12.62×
03Arizona~700K5.85×
04Utah~200K4.14×
05New Mexico~90K2.95×
06Colorado~200K2.26×
07Texas~1M1.85×
08Washington~200K1.26×
09Idaho~30K1.06×
10Louisiana~80K1.03×
11Vermont~7K0.63×
12Alabama~40K0.47×
13Oregon~30K0.47×
14Alaska~6K0.47×
15North Dakota~6K0.47×
16South Dakota~6K0.44×
17Maine~9K0.42×
18Oklahoma~30K0.38×
19Delaware~6K0.38×
20New Hampshire~9K0.37×
21Rhode Island~7K0.37×
22Montana~6K0.37×
23West Virginia~10K0.35×
24Hawaii~9K0.34×
25Washington, District of Columbia~6K0.31×
26Kansas~10K0.30×
27Nebraska~9K0.29×
28Arkansas~10K0.28×
29Mississippi~10K0.28×
30Maryland~30K0.26×
31Illinois~50K0.25×
32Virginia~40K0.25×
33Iowa~10K0.24×
34Georgia~40K0.22×
35Missouri~20K0.22×
36Kentucky~20K0.22×
37Connecticut~10K0.22×
38Tennessee~30K0.21×
39Indiana~20K0.20×
40South Carolina~20K0.20×
41Minnesota~20K0.20×
42Wisconsin~20K0.19×
43Florida~80K0.18×
44New Jersey~30K0.18×
45New York~50K0.16×
46North Carolina~30K0.16×
47Michigan~30K0.16×
48Massachusetts~20K0.16×
49Ohio~30K0.15×
50Pennsylvania~30K0.14×
Fig. 06

Affinity by region

Affinity by region — El Pollo Loco, United States
0.14×1.00×12.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Pollo Loco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Pollo Loco audience
#·InterestCategoryAffinity×
01Mob WivesMovies & TV46.50×
02GuelaguetzaArts & Culture46.03×
03Vinny GuadagninoMovies & TV42.57×
04San Diego County FairEvent39.11×
05Original Tommy'sFood & Beverages36.70×
06San Antonio Express-NewsNews34.68×
07Six Flags Over TexasTravel & Leisure33.97×
08Taco CabanaFood & Beverages33.80×
09JarritosFood & Beverages31.63×
10Las PalmasTravel & Leisure29.34×
11PinkberryFood & Beverages29.30×
12Paul WallMusic & Radio29.24×
13YogurtlandFood & Beverages24.01×
14John LeguizamoMovies & TV23.69×
15Torchy's TacosFood & Beverages23.14×
16Del TacoFood & Beverages18.62×
17Navy PierTravel & Leisure17.21×
18Mario LopezMovies & TV15.79×
19Carlos AlcarazSports11.28×
20WingstopFood & Beverages8.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Pollo Loco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Pollo Loco audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.53×
IndulgenceJOY1.27×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Pollo Loco audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.99×
Sports ActivityPOWER1.02×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is El Pollo Loco's target market in United States?

El Pollo Loco's target market in United States covers an estimated 6,621,543 people, concentrated in California and Texas.

02

What is the gender split and age of El Pollo Loco customers?

56.4% of the El Pollo Loco audience are female, 43.6% are male, with an average age of 40.9 years.

03

Which brands do El Pollo Loco fans like most?

El Pollo Loco fans show strongest brand affinity for Six Flags Over Texas (33.97×), Wingstop (8.68×), and Taco Cabana (33.8×) over the country average.

04

Where do El Pollo Loco fans live in United States?

El Pollo Loco fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~1M), and Nevada (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do El Pollo Loco fans also like?

Beyond El Pollo Loco itself, the audience over-indexes on Wingstop (8.68×), Taco Cabana (33.8×), Del Taco (18.62×), and Torchy's Tacos (23.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See El Pollo Loco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for El Pollo Loco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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