Rascasse Audience Intelligence

San Antonio Express-News Audience in United States

A data profile of the people who buy, follow and care about San Antonio Express-News in United States — modelled from more than twelve digital signal sources. San Antonio Express-News has an estimated audience of 1,387,040 people in United States.

#44among Newspaper in United States#588among Website / Newspaper / Magazine in United States#123in News

The average San Antonio Express-News fan in United States is 36.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include El Pollo Loco, Wingstop, Whataburger, with strongest over-indexing on El Pollo Loco (34.68× the country average).

Demographically, the San Antonio Express-News audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Antonio Express-News fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for El Pollo Loco.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Antonio Express-News profile in United States.

Audience size
1.4M
in United States
Gender
59.6%♀
40.4% male
Age
36.9
average years
Country rank
#18807
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of San Antonio Express-News

59.6% are female, 40.4% are male, average age 36.9.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for San Antonio Express-News audience in United States
MetricValue
Female59.6%
Male40.4%
Average age36.9
Estimated audience size1,387,040
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the San Antonio Express-News audience in United States
Age bracketShare%
16-1917%
20-2927%
30-3925%
40-4919%
50+11%
Fig. 04

Worldwide distribution

99.1%

of the worldwide San Antonio Express-News audience comes from United States.

Worldwide audience distribution share by country for San Antonio Express-News
CountryShare
United States99.1%
China0.1%
Colombia0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Antonio Express-News audience in United States is strongest.

Fig. 05

Top regions by affinity

San Antonio Express-News fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M22.30×
02Washington, District of Columbia~7K1.68×
03New Mexico~8K1.14×
04Montana~4K1.05×
05Alaska~3K1.02×
06Oklahoma~20K1.01×
07Hawaii~6K0.99×
08Delaware~4K0.97×
09North Dakota~3K0.97×
10Vermont~2K0.97×
11South Dakota~3K0.96×
12Rhode Island~4K0.94×
13West Virginia~6K0.93×
14New Hampshire~5K0.93×
15Maine~5K0.93×
16Idaho~6K0.92×
17Nebraska~6K0.91×
18Colorado~20K0.90×
19Mississippi~10K0.90×
20Arkansas~10K0.89×
21Iowa~10K0.88×
22Kansas~10K0.88×
23Kentucky~20K0.87×
24Louisiana~20K0.86×
25Nevada~10K0.85×
26Utah~10K0.85×
27Connecticut~10K0.84×
28Alabama~20K0.83×
29Oregon~10K0.82×
30Washington~20K0.80×
31South Carolina~20K0.80×
32Missouri~20K0.79×
33Wisconsin~20K0.79×
34Indiana~20K0.78×
35Minnesota~20K0.78×
36Arizona~20K0.77×
37Tennessee~20K0.77×
38Maryland~20K0.76×
39Michigan~30K0.74×
40Massachusetts~20K0.73×
41Virginia~20K0.72×
42New Jersey~20K0.70×
43Ohio~30K0.69×
44North Carolina~30K0.69×
45Pennsylvania~30K0.68×
46Georgia~30K0.68×
47New York~50K0.66×
48Illinois~30K0.65×
49Florida~50K0.58×
50California~90K0.57×
Fig. 06

Affinity by region

Affinity by region — San Antonio Express-News, United States
0.57×1.00×22.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Antonio Express-News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Antonio Express-News audience
#·InterestCategoryAffinity×
01El Pollo LocoFood & Beverages34.68×
02Calgary FlamesSports14.15×
03WingstopFood & Beverages12.92×
04WhataburgerFood & Beverages12.84×
05YogurtlandFood & Beverages10.06×
06Carl's Jr.Food & Beverages8.49×
07San Antonio SpursSports7.26×
08PacSunFashion & Accessoires4.61×
09Jersey Mike's SubsFood & Beverages4.34×
10DreamHealth4.01×
11Houston TexansSports3.96×
12Las VegasTravel & Leisure3.18×
13Jack in the BoxFood & Beverages3.17×
14Stand-up comedyMovies & TV2.72×
15United AirlinesTravel & Leisure2.61×
16ULTA BeautyBeauty & Wellness2.26×
17Pizza HutFood & Beverages2.24×
18Chipotle Mexican GrillFood & Beverages2.14×
19Taco BellFood & Beverages2.12×
20Chick-fil-AFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Antonio Express-News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Antonio Express-News audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.99×
Convenience OrientationPREMIUM1.62×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Antonio Express-News audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
Pet OwnershipJOY0.85×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Antonio Express-News have in United States?

San Antonio Express-News has an estimated audience of 1,387,040 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Antonio Express-News fans?

59.6% of San Antonio Express-News fans are female, 40.4% are male, with an average age of 36.9 years.

03

Which brands do San Antonio Express-News fans like most?

San Antonio Express-News fans show strongest brand affinity for El Pollo Loco (34.68×), Wingstop (12.92×), and Whataburger (12.84×) over the country average.

04

Where do San Antonio Express-News fans live in United States?

San Antonio Express-News fans in United States are most concentrated in Texas (reach ~1M), California (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do San Antonio Express-News fans also like?

Beyond San Antonio Express-News itself, the audience over-indexes on Wingstop (12.92×), Whataburger (12.84×), San Antonio Spurs (7.26×), and Carl's Jr. (8.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio Express-News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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