San Antonio Express-News Audience in United States
San Antonio Express-News has an estimated audience of 1,386,239 people in United States. 59.6% are female, 40.4% are male, average age 36.9. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nebraska, Combat sport.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the San Antonio Express-News audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of San Antonio Express-News fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 36.9 |
| Estimated audience size | 1,386,239 |
Audience persona
The typical San Antonio Express-News fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Nebraska | 4.17× | Travel & Leisure |
| Combat sport | 1.79× | Sports |
| Nationality | 2.36× | Politics & Society |
| The Historian | 16.48× | Literature |
| Macha | 11.04× | Food & Beverages |
| Pro-Ject | 3.75× | Music & Radio |
| Product design | 1.51× | Business & Career |
| Progressive rock | 1.59× | Music & Radio |
| Eurail | 16.57× | Cars & Mobility |
| Rajasthan | 11.2× | Travel & Leisure |
| Historic site | 2.78× | Arts & Culture |
| Sinaloa | 2.33× | Travel & Leisure |
| Goop | 3.37× | Internet & Social Media |
| Grinch | 2.46× | Movies & TV |
| Vocal harmony | 2.75× | Music & Radio |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Governor of Michigan | 4.39× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| China | 0.1% |
| Colombia | 0.1% |
See San Antonio Express-News audiences in other countries
- San Antonio Express-News — Germany
- San Antonio Express-News — United Kingdom
- San Antonio Express-News — France
- San Antonio Express-News — Italy
- San Antonio Express-News — Spain
- San Antonio Express-News — Brazil
- San Antonio Express-News — Japan
- San Antonio Express-News — South Korea
- San Antonio Express-News — India
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for San Antonio Express-News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.