San Antonio Express-News Audience in United States
San Antonio Express-News has an estimated audience of 1,386,239 people in United States. 59.6% are female, 40.4% are male, average age 36.9. Top brand affinities: Finnair, Wingstop, El Pollo Loco, AccuWeather, StubHub.
Top brand affinities include Finnair, Wingstop, El Pollo Loco, with strongest over-indexing on Finnair (675× the country average). Demographically, the San Antonio Express-News audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of San Antonio Express-News fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 36.9 |
| Estimated audience size | 1,386,239 |
Audience persona
The typical San Antonio Express-News fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Wingstop | 14.19× | Food & Beverages |
| El Pollo Loco | 32.86× | Food & Beverages |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Whataburger | 10.93× | Food & Beverages |
| Google Maps | 5.3× | Internet & Social Media |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.58× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| China | 0.1% |
| Colombia | 0.1% |
See San Antonio Express-News audiences in other countries
- San Antonio Express-News — Germany
- San Antonio Express-News — United Kingdom
- San Antonio Express-News — France
- San Antonio Express-News — Italy
- San Antonio Express-News — Spain
- San Antonio Express-News — Brazil
- San Antonio Express-News — Japan
- San Antonio Express-News — South Korea
- San Antonio Express-News — India
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for San Antonio Express-News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.