Rascasse Audience Intelligence

Jersey Mike's Subs Target Market in United States

A data profile of the people who buy, follow and care about Jersey Mike's Subs in United States — modelled from more than twelve digital signal sources. Jersey Mike's Subs has an estimated audience of 16,522,561 people in United States.

#202among Brand in United States#174in Food & Beverages

The average Jersey Mike's Subs fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy John's, Subway, Potbelly Sandwich Works, with strongest over-indexing on Jimmy John's (25.23× the country average).

Demographically, the Jersey Mike's Subs audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jersey Mike's Subs fan in United States is balanced, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Jimmy John's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jersey Mike's Subs profile in United States.

Audience size
16.5M
in United States
Gender
53.3%♀
46.7% male
Age
39.7
average years
Country rank
#2086
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jersey Mike's Subs

53.3% are female, 46.7% are male, average age 39.7.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Jersey Mike's Subs audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.7
Estimated audience size16,522,561
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Jersey Mike's Subs audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Jersey Mike's Subs audience comes from United States.

Worldwide audience distribution share by country for Jersey Mike's Subs
CountryShare
United States96.3%
Canada2.5%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jersey Mike's Subs audience in United States is strongest.

Fig. 05

Top regions by affinity

Jersey Mike's Subs customers by region in United States
#RegionReachAffinity×
01North Carolina<1K1.89×
02South Carolina<1K1.73×
03Utah<1K1.66×
04New Jersey<1K1.59×
05Minnesota<1K1.44×
06Connecticut<1K1.42×
07Idaho<1K1.35×
08New Hampshire<1K1.25×
09Rhode Island<1K1.23×
10Virginia<1K1.21×
11Arizona<1K1.19×
12Oregon<1K1.19×
13Wisconsin<1K1.15×
14Montana<1K1.15×
15Maryland<1K1.14×
16Texas<1K1.12×
17Colorado<1K1.11×
18Michigan<1K1.10×
19Florida<1K1.09×
20Washington<1K1.09×
21California<1K1.08×
22Iowa<1K1.06×
23Ohio<1K1.04×
24Illinois<1K1.00×
25Tennessee<1K0.99×
26Delaware<1K0.99×
27Georgia<1K0.96×
28Maine<1K0.93×
29Pennsylvania<1K0.92×
30Massachusetts<1K0.92×
31Nevada<1K0.89×
32South Dakota<1K0.88×
33Vermont<1K0.85×
34Missouri<1K0.84×
35Oklahoma<1K0.82×
36Kansas<1K0.82×
37Kentucky<1K0.80×
38Indiana<1K0.79×
39New Mexico<1K0.77×
40Hawaii<1K0.77×
41Arkansas<1K0.76×
42New York<1K0.74×
43West Virginia<1K0.73×
44North Dakota<1K0.70×
45Nebraska<1K0.67×
46Washington, District of Columbia<1K0.60×
47Alabama<1K0.59×
48Alaska<1K0.58×
49Louisiana<1K0.51×
50Mississippi<1K0.38×
Fig. 06

Affinity by region

Affinity by region — Jersey Mike's Subs, United States
0.38×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jersey Mike's Subs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jersey Mike's Subs audience
#·InterestCategoryAffinity×
01Jimmy John'sFood & Beverages25.23×
02Potbelly Sandwich WorksFood & Beverages25.19×
03Jason's DeliFood & Beverages20.34×
04Firehouse SubsFood & Beverages19.40×
05McAlister's DeliFood & Beverages19.34×
06Zaxby'sFood & Beverages13.05×
07Jack in the BoxFood & Beverages13.04×
08Shake ShackFood & Beverages12.98×
09Five GuysFood & Beverages12.95×
10Penn Station (restaurant)Food & Beverages12.00×
11SubwayFood & Beverages11.67×
12WhataburgerFood & Beverages10.70×
13Panera BreadFood & Beverages9.18×
14Panda ExpressFood & Beverages8.31×
15Chipotle Mexican GrillFood & Beverages8.02×
16Taco BellFood & Beverages7.83×
17Little CaesarsFood & Beverages6.60×
18Wendy'sFood & Beverages6.50×
19WingstopFood & Beverages5.85×
20Chick-fil-AFood & Beverages5.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jersey Mike's Subs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jersey Mike's Subs audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.66×
Price SensitivityPREMIUM1.47×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jersey Mike's Subs audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Design AffinityPREMIUM0.97×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jersey Mike's Subs's target market in United States?

Jersey Mike's Subs's target market in United States covers an estimated 16,522,561 people, concentrated in California and Texas.

02

What is the gender split and age of Jersey Mike's Subs customers?

53.3% of the Jersey Mike's Subs audience are female, 46.7% are male, with an average age of 39.7 years.

03

Which brands do Jersey Mike's Subs fans like most?

Jersey Mike's Subs fans show strongest brand affinity for Jimmy John's (25.23×), Subway (11.67×), and Potbelly Sandwich Works (25.19×) over the country average.

04

Where do Jersey Mike's Subs fans live in United States?

Jersey Mike's Subs fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Jersey Mike's Subs fans also like?

Beyond Jersey Mike's Subs itself, the audience over-indexes on Subway (11.67×), Potbelly Sandwich Works (25.19×), Jack in the Box (13.04×), and Taco Bell (7.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jersey Mike's Subs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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