McAlister's Deli Audience in United States

McAlister's Deli logo

McAlister's Deli has an estimated audience of 4,611,172 people in United States. 64.3% are female, 35.7% are male, average age 42.1. Top regions: Texas, Illinois, Indiana. Top brand affinities: Jason's Deli, Chevrolet Trax, Sbarro, Panda Express, Penn Station (restaurant).

The average McAlister's Deli fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, Indiana. Top brand affinities include Jason's Deli, Chevrolet Trax, Sbarro, with strongest over-indexing on Jason's Deli (71.26× the country average). Demographically, the McAlister's Deli audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of McAlister's Deli fans

Demographic split for McAlister's Deli audience in United States
MetricValue
Female64.3%
Male35.7%
Average age42.1
Estimated audience size4,611,172

Audience persona

The typical McAlister's Deli fan in United States is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Jason's Deli.

Top regions in United States

Top regions ranked by reach for McAlister's Deli in United States
RegionReachAffinity
Texas875,2972.21×
Illinois344,5912.24×
Indiana341,7474.06×
North Carolina251,1911.81×
Missouri249,4223.36×
South Carolina241,9153.49×
Georgia236,8561.67×
Tennessee228,3562.47×
Oklahoma207,0144.04×
Florida177,4320.57×
Mississippi169,7934.47×
Ohio154,2551.09×
Kentucky145,1792.51×
Michigan140,8801.17×
Virginia116,9611.04×
Alabama89,4881.39×
Arkansas70,0101.84×
Kansas68,3311.88×
Louisiana60,7661.02×
Iowa60,6851.6×
Pennsylvania49,5700.32×
Arizona36,0200.38×
Maryland28,2670.36×
New Mexico26,4501.14×
Nebraska25,2141.09×
Colorado20,2630.28×
Utah19,1370.46×
California11,2250.02×
Minnesota11,0960.17×
North Dakota8,7790.93×
New York8,4110.03×
Idaho6,4120.28×
Wyoming6,3290.93×
Wisconsin5,5550.08×
New Jersey3,1100.03×
Washington, District of Columbia2,4410.18×
Washington2,2690.02×
Massachusetts1,9790.02×
West Virginia1,5910.07×
Nevada1,5090.03×
Oregon1,1760.02×
Connecticut9570.02×
South Dakota5370.05×
Delaware4250.03×
Hawaii3660.02×
Montana3510.03×
Maine3480.02×
New Hampshire3230.02×
Rhode Island1990.01×
Alaska1640.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McAlister's Deli audience
BrandAffinityCategory
Jason's Deli71.26×Food & Beverages
Chevrolet Trax119.61×Cars & Mobility
Sbarro52×Food & Beverages
Panda Express6.86×Food & Beverages
Penn Station (restaurant)11.04×Food & Beverages
Augsburg University of Applied Sciences160.05×Business & Career
Thorntons24.33×Food & Beverages
Schlotzsky's14.71×Food & Beverages
University of Paderborn149.06×Business & Career
Reutlingen University140.35×Business & Career
BeerAdvocate26.88×Food & Beverages
Subway2.97×Food & Beverages
Lüneburg University140.37×Business & Career
University of Siegen138.61×Business & Career
Cumberland Farms11.35×Shopping
Tropical Smoothie Cafe5.43×Food & Beverages
Corner Bakery Cafe14.09×Food & Beverages
Chick-fil-A1.98×Food & Beverages
Panera Bread2.57×Food & Beverages
Taco Bell2.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McAlister's Deli audience
TraitClusterScore
Career OrientationPOWER1.49
IndulgenceJOY1.38
Price SensitivityPREMIUM1.38
Healthy LifestyleBALANCE1.32
Community OrientationOPEN1.28
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for McAlister's Deli
CountryShare
United States98.3%
Brazil0.2%
China0.2%

See McAlister's Deli audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does McAlister's Deli have in United States?

McAlister's Deli has an estimated audience of 4,611,172 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of McAlister's Deli fans?

64.3% of McAlister's Deli fans are female, 35.7% are male, with an average age of 42.1 years.

Which brands do McAlister's Deli fans like most?

McAlister's Deli fans show strongest brand affinity for Jason's Deli (71.26×), Chevrolet Trax (119.61×), and Sbarro (52×) over the country average.

Where do McAlister's Deli fans live in United States?

McAlister's Deli fans in United States are most concentrated in Texas (reach 875,297), Illinois (reach 344,591), and Indiana (reach 341,747). These three regions account for the largest share of the active audience.

What other brands do McAlister's Deli fans also like?

Beyond McAlister's Deli itself, the audience over-indexes on Chevrolet Trax (119.61×), Sbarro (52×), Panda Express (6.86×), and Penn Station (restaurant) (11.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McAlister's Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.