Rascasse Audience Intelligence

McAlister's Deli Target Market in United States

A data profile of the people who buy, follow and care about McAlister's Deli in United States — modelled from more than twelve digital signal sources. McAlister's Deli has an estimated audience of 4,646,133 people in United States.

#733among Brand in United States#471in Food & Beverages

The average McAlister's Deli fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Indiana, Illinois.

Top brand affinities include Jason's Deli, Chevrolet Trax, Sbarro, with strongest over-indexing on Jason's Deli (71.26× the country average).

Demographically, the McAlister's Deli audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McAlister's Deli fan in United States is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jason's Deli.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McAlister's Deli profile in United States.

Audience size
4.6M
in United States
Gender
64.3%♀
35.7% male
Age
42.1
average years
Country rank
#7111
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of McAlister's Deli

64.3% are female, 35.7% are male, average age 42.1.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for McAlister's Deli audience in United States
MetricValue
Female64.3%
Male35.7%
Average age42.1
Estimated audience size4,646,133
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the McAlister's Deli audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4920%
50+30%
Fig. 04

Worldwide distribution

98.2%

of the worldwide McAlister's Deli audience comes from United States.

Worldwide audience distribution share by country for McAlister's Deli
CountryShare
United States98.2%
Brazil0.2%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McAlister's Deli audience in United States is strongest.

Fig. 05

Top regions by affinity

McAlister's Deli customers by region in United States
#RegionReachAffinity×
01Mississippi~200K4.72×
02Oklahoma~200K4.19×
03Indiana~300K3.95×
04South Carolina~200K3.28×
05Missouri~200K3.20×
06Kentucky~200K2.63×
07Tennessee~200K2.45×
08Texas~800K2.09×
09Illinois~300K2.04×
10Arkansas~70K1.92×
11Kansas~70K1.90×
12North Carolina~200K1.69×
13Iowa~60K1.59×
14Georgia~200K1.52×
15Alabama~90K1.42×
16New Mexico~30K1.22×
17Michigan~100K1.17×
18Ohio~200K1.09×
19North Dakota~10K1.08×
20Nebraska~20K1.06×
21Louisiana~60K1.03×
22Wyoming~7K1.01×
23Virginia~100K0.98×
24Alaska~8K0.79×
25Vermont~6K0.76×
26Rhode Island~10K0.71×
27Hawaii~10K0.63×
28Montana~8K0.62×
29Maine~10K0.58×
30New Hampshire~10K0.56×
31Florida~200K0.55×
32South Dakota~6K0.53×
33Maryland~40K0.49×
34Delaware~6K0.49×
35Pennsylvania~60K0.39×
36Utah~20K0.37×
37Arizona~30K0.36×
38Connecticut~20K0.35×
39Idaho~8K0.34×
40West Virginia~7K0.32×
41Oregon~20K0.31×
42Colorado~20K0.30×
43Minnesota~20K0.29×
44Nevada~10K0.28×
45Massachusetts~20K0.20×
46Washington~20K0.19×
47New Jersey~20K0.15×
48Wisconsin~10K0.15×
49New York~20K0.08×
50California~30K0.06×
Fig. 06

Affinity by region

Affinity by region — McAlister's Deli, United States
0.06×1.00×4.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McAlister's Deli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McAlister's Deli audience
#·InterestCategoryAffinity×
01Augsburg University of Applied SciencesBusiness & Career160.05×
02University of PaderbornBusiness & Career149.06×
03Lüneburg UniversityBusiness & Career140.37×
04Reutlingen UniversityBusiness & Career140.35×
05University of SiegenBusiness & Career138.61×
06Chevrolet TraxCars & Mobility119.61×
07Jason's DeliFood & Beverages71.26×
08SbarroFood & Beverages52.00×
09BeerAdvocateFood & Beverages26.88×
10ThorntonsFood & Beverages24.33×
11Schlotzsky'sFood & Beverages14.71×
12Corner Bakery CafeFood & Beverages14.09×
13Auntie Anne'sFood & Beverages12.94×
14Cumberland FarmsShopping11.35×
15Penn Station (restaurant)Food & Beverages11.04×
16Panda ExpressFood & Beverages6.86×
17Tropical Smoothie CafeFood & Beverages5.43×
18Jersey Mike's SubsFood & Beverages4.65×
19SubwayFood & Beverages2.97×
20Chick-fil-AFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McAlister's Deli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McAlister's Deli audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.43×
Urban LifestyleOPEN1.32×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McAlister's Deli audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
MindfulnessBALANCE1.04×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is McAlister's Deli's target market in United States?

McAlister's Deli's target market in United States covers an estimated 4,646,133 people, concentrated in Texas and Indiana.

02

What is the gender split and age of McAlister's Deli customers?

64.3% of the McAlister's Deli audience are female, 35.7% are male, with an average age of 42.1 years.

03

Which brands do McAlister's Deli fans like most?

McAlister's Deli fans show strongest brand affinity for Jason's Deli (71.26×), Chevrolet Trax (119.61×), and Sbarro (52×) over the country average.

04

Where do McAlister's Deli fans live in United States?

McAlister's Deli fans in United States are most concentrated in Texas (reach ~800K), Indiana (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do McAlister's Deli fans also like?

Beyond McAlister's Deli itself, the audience over-indexes on Chevrolet Trax (119.61×), Sbarro (52×), Panda Express (6.86×), and Penn Station (restaurant) (11.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for McAlister's Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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