Rascasse Audience Intelligence

Sbarro Target Market in United States

A data profile of the people who buy, follow and care about Sbarro in United States — modelled from more than twelve digital signal sources. Sbarro has an estimated audience of 750,637 people in United States.

#103among Restaurants in United States#2949among Brand in United States#1585in Food & Beverages

The average Sbarro fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Nevada.

Top brand affinities include Penn Station (restaurant), Aziz Shavershian, Panda Express, with strongest over-indexing on Penn Station (restaurant) (158.46× the country average).

Demographically, the Sbarro audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sbarro fan in United States is balanced, around 34.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Penn Station (restaurant).

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sbarro profile in United States.

Audience size
751K
in United States
Gender
51.6%♀
48.4% male
Age
34.6
average years
Country rank
#28628
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sbarro

51.6% are female, 48.4% are male, average age 34.6.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Sbarro audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.6
Estimated audience size750,637
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Sbarro audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Sbarro audience comes from United States.

Worldwide audience distribution share by country for Sbarro
CountryShare
United States40.7%
Saudi Arabia10.4%
Philippines4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sbarro audience in United States is strongest.

Fig. 05

Top regions by affinity

Sbarro customers by region in United States
#RegionReachAffinity×
01Nevada~50K6.46×
02Washington, District of Columbia~7K3.31×
03Illinois~60K2.24×
04Ohio~50K1.98×
05Kansas~10K1.76×
06Hawaii~5K1.64×
07Connecticut~10K1.34×
08New Mexico~4K1.12×
09Maryland~10K1.11×
10Arkansas~7K1.11×
11Arizona~20K1.10×
12Oklahoma~9K1.06×
13Rhode Island~2K0.99×
14California~80K0.98×
15Missouri~10K0.96×
16Kentucky~9K0.91×
17New Hampshire~3K0.90×
18Indiana~10K0.89×
19Utah~6K0.89×
20Virginia~20K0.88×
21Pennsylvania~20K0.86×
22Nebraska~3K0.85×
23New York~40K0.84×
24West Virginia~3K0.84×
25Florida~40K0.83×
26South Carolina~9K0.83×
27Delaware~2K0.83×
28Tennessee~10K0.82×
29Louisiana~7K0.77×
30Mississippi~5K0.77×
31New Jersey~10K0.76×
32Maine~2K0.76×
33Georgia~20K0.75×
34Michigan~10K0.73×
35Colorado~9K0.72×
36Minnesota~8K0.72×
37Alabama~7K0.69×
38Texas~40K0.68×
39North Carolina~10K0.65×
40Oregon~6K0.65×
41Iowa~4K0.64×
42Alaska<1K0.62×
43Wisconsin~7K0.61×
44Vermont<1K0.60×
45Massachusetts~9K0.59×
46North Dakota<1K0.59×
47Washington~9K0.58×
48South Dakota<1K0.58×
49Montana~1K0.55×
50Idaho~2K0.52×
Fig. 06

Affinity by region

Affinity by region — Sbarro, United States
0.52×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sbarro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sbarro audience
#·InterestCategoryAffinity×
01Aziz ShavershianSports1425.75×
02Sneaky Pete'sTravel & Leisure182.62×
03Penn Station (restaurant)Food & Beverages158.46×
04Second mortgageBusiness & Career147.69×
05Pei Wei Asian DinerBrand126.21×
06Snowball fightKids & Family114.60×
07Togo'sFood & Beverages83.63×
08FatburgerFood & Beverages72.73×
09TeletubbiesKids & Family64.52×
10McAlister's DeliFood & Beverages54.53×
11Johnny RocketsFood & Beverages50.93×
12FuddruckersFood & Beverages50.41×
13Clean FoodFood & Beverages48.89×
14Famous Dave'sFood & Beverages38.88×
15Peter Piper PizzaFood & Beverages27.17×
16Saltgrass Steak HouseFood & Beverages26.04×
17Jason's DeliFood & Beverages25.67×
18BenihanaFood & Beverages22.46×
19Pollo CamperoFood & Beverages22.18×
20Panda ExpressFood & Beverages19.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sbarro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sbarro audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.58×
IndulgenceJOY1.38×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sbarro audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
PatriotismCONSERVATISM0.91×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sbarro's target market in United States?

Sbarro's target market in United States covers an estimated 750,637 people, concentrated in California and Illinois.

02

What is the gender split and age of Sbarro customers?

51.6% of the Sbarro audience are female, 48.4% are male, with an average age of 34.6 years.

03

Which brands do Sbarro fans like most?

Sbarro fans show strongest brand affinity for Penn Station (restaurant) (158.46×), Aziz Shavershian (1425.75×), and Panda Express (19.03×) over the country average.

04

Where do Sbarro fans live in United States?

Sbarro fans in United States are most concentrated in California (reach ~80K), Illinois (reach ~60K), and Nevada (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sbarro fans also like?

Beyond Sbarro itself, the audience over-indexes on Aziz Shavershian (1425.75×), Panda Express (19.03×), McAlister's Deli (54.53×), and Second mortgage (147.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Sbarro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sbarro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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