Sbarro Audience in United States

Sbarro logo

Sbarro has an estimated audience of 748,767 people in United States. 51.6% are female, 48.4% are male, average age 34.6. Top regions: California, Illinois, Ohio. Top brand affinities: Penn Station (restaurant), Aziz Shavershian, Panda Express, McAlister's Deli, Second mortgage.

The average Sbarro fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Ohio. Top brand affinities include Penn Station (restaurant), Aziz Shavershian, Panda Express, with strongest over-indexing on Penn Station (restaurant) (158.46× the country average). Demographically, the Sbarro audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Sbarro fans

Demographic split for Sbarro audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.6
Estimated audience size748,767

Audience persona

The typical Sbarro fan in United States is balanced, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Penn Station (restaurant).

Top regions in United States

Top regions ranked by reach for Sbarro in United States
RegionReachAffinity
California91,6611.11×
Illinois61,5332.47×
Ohio49,6692.15×
Texas48,3610.75×
Florida45,7360.9×
Nevada42,5905.88×
New York40,6850.97×
Pennsylvania21,0320.83×
Virginia18,4241.01×
Georgia17,8050.77×
North Carolina17,4820.78×
Arizona17,3441.13×
Michigan16,3270.83×
New Jersey15,9660.84×
Maryland15,4411.2×
Tennessee12,0260.8×
Indiana11,2300.82×
Kansas10,4721.77×
Missouri10,1120.84×
Washington9,7670.65×
Connecticut9,7491.3×
South Carolina9,3470.83×
Oklahoma8,8821.07×
Massachusetts8,7800.6×
Minnesota8,3620.78×
Colorado8,2950.7×
Kentucky7,9600.85×
Wisconsin7,3810.66×
Utah6,6470.99×
Alabama6,5850.63×
Louisiana6,4870.67×
Oregon6,2780.73×
Washington, District of Columbia6,1182.72×
Arkansas5,6600.92×
Hawaii5,3771.67×
Iowa3,8240.62×
Mississippi3,7080.6×
New Mexico3,4050.91×
West Virginia3,1340.9×
Nebraska3,0570.81×
New Hampshire2,6270.89×
Rhode Island2,4141.01×
Delaware1,8510.9×
Idaho1,8370.49×
Maine1,5960.6×
Vermont4830.37×
North Dakota4630.3×
Montana4350.21×
South Dakota4290.25×
Alaska4170.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sbarro audience
BrandAffinityCategory
Penn Station (restaurant)158.46×Food & Beverages
Aziz Shavershian1425.75×Sports
Panda Express19.03×Food & Beverages
McAlister's Deli54.53×Food & Beverages
Second mortgage147.69×Business & Career
Teletubbies64.52×Kids & Family
Fatburger72.73×Food & Beverages
Fuddruckers50.41×Food & Beverages
Jason's Deli25.67×Food & Beverages
Johnny Rockets50.93×Food & Beverages
Pollo Campero22.18×Food & Beverages
Saltgrass Steak House26.04×Food & Beverages
Benihana22.46×Food & Beverages
Snowball fight114.6×Kids & Family
Peter Piper Pizza27.17×Food & Beverages
Pei Wei Asian Diner126.21×
Clean Food48.89×Food & Beverages
Sneaky Pete's182.62×Travel & Leisure
FoodLand33.58×Shopping
Potbelly Sandwich Works13.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sbarro audience
TraitClusterScore
Career OrientationPOWER1.73
IndulgenceJOY1.71
Urban LifestyleOPEN1.54
SustainabilityBALANCE1.53
Quality AwarenessPREMIUM1.42
IndividualismJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Sbarro
CountryShare
United States42.7%
Saudi Arabia8.0%
Philippines4.2%

See Sbarro audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Sbarro have in United States?

Sbarro has an estimated audience of 748,767 people in United States, concentrated in California and Illinois.

What is the gender split and age of Sbarro fans?

51.6% of Sbarro fans are female, 48.4% are male, with an average age of 34.6 years.

Which brands do Sbarro fans like most?

Sbarro fans show strongest brand affinity for Penn Station (restaurant) (158.46×), Aziz Shavershian (1425.75×), and Panda Express (19.03×) over the country average.

Where do Sbarro fans live in United States?

Sbarro fans in United States are most concentrated in California (reach 91,661), Illinois (reach 61,533), and Ohio (reach 49,669). These three regions account for the largest share of the active audience.

What other brands do Sbarro fans also like?

Beyond Sbarro itself, the audience over-indexes on Aziz Shavershian (1425.75×), Panda Express (19.03×), McAlister's Deli (54.53×), and Second mortgage (147.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sbarro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.