Second mortgage Audience in United States

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Second mortgage has an estimated audience of 551,906 people in United States. 48.5% are female, 51.5% are male, average age 45.9. Top regions: New York, California, Texas. Top brand affinities: Israel, Natural rubber, Jesse Plemons, Jeep Wagoneer, NBC10 Philadelphia.

The average Second mortgage fan in United States is 45.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Israel, Natural rubber, Jesse Plemons, with strongest over-indexing on Israel (3.44× the country average). Demographically, the Second mortgage audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Second mortgage fans

Demographic split for Second mortgage audience in United States
MetricValue
Female48.5%
Male51.5%
Average age45.9
Estimated audience size551,906

Audience persona

The typical Second mortgage fan in United States is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Second mortgage in United States
RegionReachAffinity
New York90,7792.94×
California62,4721.03×
Texas46,3660.98×
Florida43,4331.16×
Georgia23,3101.37×
North Carolina19,9061.2×
Illinois18,7081.02×
Ohio17,6781.04×
Pennsylvania17,3840.94×
Virginia16,8941.26×
Michigan14,9661.04×
New Jersey14,5511.04×
Tennessee12,8791.16×
Indiana11,8341.17×
Maryland11,1401.17×
Washington10,6620.96×
Massachusetts9,7410.9×
South Carolina9,4601.14×
Missouri9,1571.03×
Colorado9,1301.05×
Arizona8,9800.8×
Louisiana7,8681.11×
Kentucky7,7331.12×
Wisconsin7,2530.87×
Minnesota7,2350.91×
Connecticut6,4301.16×
Oklahoma6,1301×
Oregon5,7440.91×
Mississippi5,6911.25×
Alabama5,6140.73×
Nevada5,3040.99×
Utah5,2551.06×
Arkansas4,5020.99×
Kansas4,2210.97×
Iowa3,6400.8×
Idaho2,8831.04×
New Mexico2,4540.89×
Nebraska2,3370.84×
West Virginia2,2210.86×
Hawaii1,9300.81×
Rhode Island1,5880.9×
New Hampshire1,5380.71×
Maine1,2790.65×
Washington, District of Columbia1,2750.77×
Delaware1,2380.81×
Montana1,1480.75×
North Dakota9150.81×
South Dakota8840.69×
Alaska8670.73×
Wyoming7030.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Second mortgage audience
BrandAffinityCategory
Israel3.44×Travel & Leisure
Natural rubber1.92×Cars & Mobility
Jesse Plemons2.78×Movies & TV
Jeep Wagoneer4.55×Cars & Mobility
NBC10 Philadelphia6.83×Movies & TV
Kendra Scott2.01×Fashion & Accessoires
Kansas1.63×Travel & Leisure
Cam Ward2.37×Sports
Takers4.93×Movies & TV
Nebraska Cornhuskers football1.82×Sports
Hoonigan4.55×Cars & Mobility
MK1.99×Music & Radio
Overboard (film)3.72×Movies & TV
Noodle (Gorillaz)1.59×Music & Radio
Urban horticulture1.58×Home & Garden
19 Kids and Counting2.36×Movies & TV
N1 road (South Africa)1.73×Travel & Leisure
Parasyte6.77×Literature
Home staging2.13×Home & Garden
Mangaka1.59×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Second mortgage audience
TraitClusterScore
Quality AwarenessPREMIUM2.03
TravellingTHRILL1.65
Career OrientationPOWER1.6
Convenience OrientationPREMIUM1.58
PatriotismCONSERVATISM1.57
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Second mortgage
CountryShare
United States20.8%
United Kingdom15.7%
Australia12.2%

See Second mortgage audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Second mortgage have in United States?

Second mortgage has an estimated audience of 551,906 people in United States, concentrated in New York and California.

What is the gender split and age of Second mortgage fans?

48.5% of Second mortgage fans are female, 51.5% are male, with an average age of 45.9 years.

Which brands do Second mortgage fans like most?

Second mortgage fans show strongest brand affinity for Israel (3.44×), Natural rubber (1.92×), and Jesse Plemons (2.78×) over the country average.

Where do Second mortgage fans live in United States?

Second mortgage fans in United States are most concentrated in New York (reach 90,779), California (reach 62,472), and Texas (reach 46,366). These three regions account for the largest share of the active audience.

What other brands do Second mortgage fans also like?

Beyond Second mortgage itself, the audience over-indexes on Natural rubber (1.92×), Jesse Plemons (2.78×), Jeep Wagoneer (4.55×), and NBC10 Philadelphia (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Second mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.