Rascasse Audience Intelligence

Second mortgage Audience in United States

A data profile of the people who buy, follow and care about Second mortgage in United States — modelled from more than twelve digital signal sources. Second mortgage has an estimated audience of 551,906 people in United States.

#10997among Topic in United States#2152in Business & Career

The average Second mortgage fan in United States is 45.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sbarro, Passive income, Mortgage loans, with strongest over-indexing on Sbarro (147.69× the country average).

Demographically, the Second mortgage audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Second mortgage fan in United States is balanced, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Sbarro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Second mortgage profile in United States.

Audience size
552K
in United States
Gender
48.5%♀
51.5% male
Age
45.9
average years
Country rank
#34565
Topic in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Second mortgage fans

48.5% are female, 51.5% are male, average age 45.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Second mortgage audience in United States
MetricValue
Female48.5%
Male51.5%
Average age45.9
Estimated audience size551,906
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Second mortgage audience in United States
Age bracketShare%
16-196%
20-2912%
30-3922%
40-4928%
50+33%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Second mortgage audience comes from United States.

Worldwide audience distribution share by country for Second mortgage
CountryShare
United States20.8%
United Kingdom15.7%
Australia12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Second mortgage audience in United States is strongest.

Fig. 05

Top regions by affinity

Second mortgage fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K2.51×
02Georgia~20K1.29×
03Virginia~20K1.20×
04Mississippi~5K1.15×
05Colorado~10K1.14×
06North Carolina~20K1.13×
07Tennessee~10K1.12×
08Maryland~10K1.11×
09South Carolina~9K1.11×
10Indiana~10K1.10×
11Connecticut~6K1.09×
12Florida~40K1.08×
13Louisiana~8K1.08×
14Kentucky~7K1.08×
15Idaho~3K1.07×
16Ohio~20K1.05×
17Utah~5K1.05×
18Oklahoma~6K1.04×
19Missouri~9K1.03×
20Oregon~6K1.00×
21Alabama~8K0.99×
22Arkansas~4K0.99×
23Nevada~5K0.98×
24Kansas~4K0.98×
25California~60K0.97×
26Michigan~10K0.97×
27New Jersey~10K0.97×
28West Virginia~2K0.97×
29Montana~1K0.97×
30North Dakota~1K0.97×
31Illinois~20K0.96×
32Rhode Island~2K0.96×
33Alaska~1K0.96×
34Washington~10K0.95×
35Wisconsin~8K0.94×
36Minnesota~7K0.94×
37New Mexico~3K0.94×
38South Dakota~1K0.94×
39Iowa~4K0.93×
40Nebraska~3K0.93×
41Vermont<1K0.93×
42Delaware~1K0.92×
43Pennsylvania~20K0.91×
44Hawaii~2K0.90×
45Maine~2K0.90×
46Washington, District of Columbia~1K0.90×
47Texas~40K0.89×
48New Hampshire~2K0.88×
49Arizona~10K0.87×
50Massachusetts~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Second mortgage, United States
0.87×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Second mortgage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Second mortgage audience
#·InterestCategoryAffinity×
01SbarroFood & Beverages147.69×
02Joseph Gordon-LevittMovies & TV15.11×
03Passive incomeBusiness & Career13.28×
04Elderly careHealth10.07×
05Home insuranceBusiness & Career5.93×
06Online bankingBusiness & Career5.20×
07InnovationBusiness & Career5.08×
08Credit (finance)Business & Career4.49×
09Mortgage loansBusiness & Career4.41×
10FedExBusiness & Career4.19×
11Bank of AmericaBusiness & Career4.02×
12Solar energyHome & Garden3.86×
13The UPS StoreShopping3.06×
14BankingBusiness & Career2.97×
15SubwayFood & Beverages2.82×
16Credit cardsBusiness & Career2.66×
17RedditInternet & Social Media2.57×
18InsuranceBusiness & Career2.42×
19Home improvementHome & Garden2.04×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Second mortgage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Second mortgage audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.73×
PatriotismCONSERVATISM2.66×
Convenience OrientationPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Second mortgage audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.85×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Second mortgage have in United States?

Second mortgage has an estimated audience of 551,906 people in United States, concentrated in New York and California.

02

What is the gender split and age of Second mortgage fans?

48.5% of Second mortgage fans are female, 51.5% are male, with an average age of 45.9 years.

03

Which brands do Second mortgage fans like most?

Second mortgage fans show strongest brand affinity for Sbarro (147.69×), Passive income (13.28×), and Mortgage loans (4.41×) over the country average.

04

Where do Second mortgage fans live in United States?

Second mortgage fans in United States are most concentrated in New York (reach ~80K), California (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Second mortgage fans also like?

Beyond Second mortgage itself, the audience over-indexes on Passive income (13.28×), Mortgage loans (4.41×), Bank of America (4.02×), and Joseph Gordon-Levitt (15.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Second mortgage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Second mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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