Passive income Audience in United States

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Passive income has an estimated audience of 8,538,563 people in United States. 45.0% are female, 55.0% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: MapQuest, Google Drive, Electronic trading platform, ClickBank, Hair Extensions.

The average Passive income fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MapQuest, Google Drive, Electronic trading platform, with strongest over-indexing on MapQuest (19.41× the country average). Demographically, the Passive income audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Video game

Demographics of Passive income fans

Demographic split for Passive income audience in United States
MetricValue
Female45.0%
Male55.0%
Average age44.9
Estimated audience size8,538,563

Audience persona

The typical Passive income fan in United States is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for MapQuest.

Top regions in United States

Top regions ranked by reach for Passive income in United States
RegionReachAffinity
California969,3351.03×
Texas786,5411.07×
Florida636,7551.1×
New York519,1141.09×
Georgia339,7761.29×
Illinois309,3621.09×
Pennsylvania293,0521.02×
North Carolina279,8151.09×
Ohio258,6840.98×
Michigan227,6611.02×
Virginia218,7431.05×
New Jersey210,3330.97×
Arizona189,4761.09×
Tennessee170,7451×
Washington166,6340.97×
Indiana165,9821.06×
Massachusetts154,2890.92×
Missouri152,3831.11×
Maryland143,5090.98×
Alabama142,7671.2×
Louisiana137,3281.25×
South Carolina136,8381.07×
Colorado122,7100.91×
Wisconsin118,6690.92×
Minnesota117,4130.96×
Kentucky108,0101.01×
Oklahoma93,9170.99×
Oregon89,1720.91×
Nevada85,3011.03×
Connecticut82,7190.97×
Mississippi82,2691.17×
Utah76,8291×
Arkansas73,8721.05×
Iowa65,7020.93×
Kansas65,1610.97×
Hawaii54,3721.48×
Nebraska40,4210.94×
Idaho38,1700.89×
New Mexico33,4100.78×
West Virginia31,8410.8×
New Hampshire30,8090.92×
Maine27,1760.89×
Washington, District of Columbia27,1261.06×
Rhode Island23,7060.87×
Montana22,6170.95×
Delaware22,3750.95×
Alaska18,3651.01×
North Dakota15,9960.91×
South Dakota15,5510.79×
Vermont10,7440.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Passive income audience
BrandAffinityCategory
MapQuest19.41×Internet & Social Media
Google Drive3.75×Technology & Electronics
Electronic trading platform14.82×Business & Career
ClickBank22.63×Shopping
Hair Extensions4.95×Beauty & Wellness
SlideShare18.1×Internet & Social Media
Peter Thiel9.4×Business & Career
Real estate investment club8.1×Business & Career
Digital gold currency30.57×Business & Career
Money2.33×Business & Career
Investment banking5.49×Business & Career
Afrobeat4.5×Music & Radio
Technical analysis9.84×Business & Career
Business1.66×Business & Career
Equity crowdfunding11.05×Business & Career
Braid3.62×Home & Garden
Fundamental analysis18.6×Business & Career
Affiliate network11.03×Business & Career
Wig3.1×Beauty & Wellness
Day trading6.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Passive income audience
TraitClusterScore
Risk AppetiteTHRILL4.01
Luxury OrientationPREMIUM2.18
Career OrientationPOWER2.11
Quality AwarenessPREMIUM1.43
MindfulnessBALANCE1.42
Early Adopter MentalityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Passive income
CountryShare
United States16.5%
India12.1%
Taiwan5.2%

See Passive income audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Passive income have in United States?

Passive income has an estimated audience of 8,538,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Passive income fans?

45.0% of Passive income fans are female, 55.0% are male, with an average age of 44.9 years.

Which brands do Passive income fans like most?

Passive income fans show strongest brand affinity for MapQuest (19.41×), Google Drive (3.75×), and Electronic trading platform (14.82×) over the country average.

Where do Passive income fans live in United States?

Passive income fans in United States are most concentrated in California (reach 969,335), Texas (reach 786,541), and Florida (reach 636,755). These three regions account for the largest share of the active audience.

What other brands do Passive income fans also like?

Beyond Passive income itself, the audience over-indexes on Google Drive (3.75×), Electronic trading platform (14.82×), ClickBank (22.63×), and Hair Extensions (4.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Passive income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.