Rascasse Audience Intelligence

Investment banking Audience in United States

A data profile of the people who buy, follow and care about Investment banking in United States — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 15,641,385 people in United States.

#87among Field of study in United States#1513among Topic in United States#233in Business & Career

The average Investment banking fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Personal finance, Yahoo! Finance, Swing trading, with strongest over-indexing on Personal finance (1.69× the country average).

Demographically, the Investment banking audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Investment banking fan in United States is more male, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Personal finance.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investment banking profile in United States.

Audience size
15.6M
in United States
Gender
44.9%♀
55.1% male
Age
40.6
average years
Country rank
#2221
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment banking fans

44.9% are female, 55.1% are male, average age 40.6.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Investment banking audience in United States
MetricValue
Female44.9%
Male55.1%
Average age40.6
Estimated audience size15,641,385
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Investment banking audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4919%
50+27%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Investment banking audience comes from United States.

Worldwide audience distribution share by country for Investment banking
CountryShare
United States9.9%
India9.5%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment banking audience in United States is strongest.

Fig. 05

Top regions by affinity

Investment banking fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1M2.85×
02New York~2M2.23×
03Washington, District of Columbia~90K1.87×
04Louisiana~300K1.63×
05Massachusetts~500K1.54×
06Connecticut~200K1.54×
07California~2M1.31×
08Illinois~700K1.25×
09Maryland~300K1.13×
10Rhode Island~60K1.13×
11Georgia~500K1.11×
12North Carolina~500K1.11×
13Texas~1.5M1.10×
14Pennsylvania~600K1.10×
15Virginia~400K1.09×
16Florida~1M1.04×
17New Hampshire~60K1.00×
18Delaware~40K0.97×
19Indiana~300K0.95×
20Kansas~100K0.95×
21Vermont~30K0.94×
22Minnesota~200K0.93×
23Tennessee~300K0.91×
24Colorado~200K0.91×
25Washington~300K0.90×
26Hawaii~60K0.89×
27South Carolina~200K0.88×
28Alabama~200K0.88×
29Michigan~400K0.87×
30Arkansas~100K0.86×
31Utah~100K0.85×
32Arizona~300K0.84×
33Wisconsin~200K0.84×
34Missouri~200K0.83×
35Nebraska~60K0.83×
36North Dakota~30K0.83×
37Ohio~400K0.82×
38Mississippi~100K0.82×
39Nevada~100K0.81×
40Maine~50K0.81×
41South Dakota~30K0.80×
42Iowa~100K0.79×
43Alaska~30K0.79×
44Oregon~100K0.76×
45Idaho~60K0.74×
46Kentucky~100K0.73×
47Montana~30K0.73×
48Oklahoma~100K0.72×
49West Virginia~50K0.71×
50New Mexico~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Investment banking, United States
0.68×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investment banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investment banking audience
#·InterestCategoryAffinity×
01Forex FactoryBusiness & Career8.19×
02Swing tradingBusiness & Career7.65×
03Forex signalsBusiness & Career7.07×
04FXCMBusiness & Career5.92×
05Forex signalBusiness & Career5.75×
06Trading strategyBusiness & Career4.06×
07Day tradingBusiness & Career3.82×
08Investment strategyBusiness & Career2.95×
09Online bankingBusiness & Career2.88×
10AssetBusiness & Career2.67×
11Yahoo! FinanceBusiness & Career2.45×
12Investment managementBusiness & Career2.34×
13Public companyBusiness & Career2.11×
14InvestorBusiness & Career1.78×
15StockBusiness & Career1.75×
16WhatsAppInternet & Social Media1.75×
17Personal financeBusiness & Career1.69×
18Free softwareTechnology & Electronics1.69×
19East Coast hip hopMusic & Radio1.67×
20BankingBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investment banking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
Risk AppetiteTHRILL1.70×
IndividualismJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investment banking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
CreativityOPEN0.93×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investment banking have in United States?

Investment banking has an estimated audience of 15,641,385 people in United States, concentrated in California and New York.

02

What is the gender split and age of Investment banking fans?

44.9% of Investment banking fans are female, 55.1% are male, with an average age of 40.6 years.

03

Which brands do Investment banking fans like most?

Investment banking fans show strongest brand affinity for Personal finance (1.69×), Yahoo! Finance (2.45×), and Swing trading (7.65×) over the country average.

04

Where do Investment banking fans live in United States?

Investment banking fans in United States are most concentrated in California (reach ~2M), New York (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Investment banking fans also like?

Beyond Investment banking itself, the audience over-indexes on Yahoo! Finance (2.45×), Swing trading (7.65×), Banking (1.6×), and Public company (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Investment banking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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