Investment banking Audience in United States

Investment banking logo

Investment banking has an estimated audience of 15,641,385 people in United States. 44.9% are female, 55.1% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Personal finance, Yahoo! Finance, Swing trading, Indian Premier League, Banking.

The average Investment banking fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Personal finance, Yahoo! Finance, Swing trading, with strongest over-indexing on Personal finance (1.69× the country average). Demographically, the Investment banking audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Investment banking fans

Demographic split for Investment banking audience in United States
MetricValue
Female44.9%
Male55.1%
Average age40.6
Estimated audience size15,641,385

Audience persona

The typical Investment banking fan in United States is more male, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Personal finance.

Top regions in United States

Top regions ranked by reach for Investment banking in United States
RegionReachAffinity
California2,332,1031.36×
New York2,159,3012.47×
Texas1,477,6311.1×
New Jersey1,256,8613.16×
Florida1,178,7811.11×
Illinois678,5991.3×
Pennsylvania592,4511.12×
Georgia564,2101.17×
North Carolina563,0481.2×
Massachusetts498,5691.62×
Virginia424,7101.11×
Michigan367,5760.9×
Ohio365,7900.76×
Maryland318,2371.18×
Louisiana314,5651.56×
Washington282,1810.9×
Arizona274,2220.86×
Indiana271,4010.95×
Tennessee269,0030.86×
Connecticut253,7081.62×
Missouri215,9280.86×
Minnesota211,4170.94×
South Carolina202,6990.86×
Colorado197,5630.8×
Wisconsin189,9280.81×
Alabama187,6820.86×
Kentucky131,2360.67×
Oregon123,4380.69×
Nevada122,8830.81×
Utah122,7010.88×
Oklahoma117,0780.67×
Kansas109,2760.89×
Arkansas98,3780.76×
Mississippi98,1170.76×
Washington, District of Columbia96,6572.06×
Iowa90,1840.7×
Nebraska60,2020.77×
New Hampshire57,6020.93×
Hawaii56,6300.84×
Rhode Island55,0871.11×
Idaho52,1420.66×
New Mexico43,1620.55×
Maine40,6220.73×
Delaware40,2320.93×
West Virginia39,6600.54×
Montana24,8530.57×
Vermont24,4600.89×
South Dakota21,9330.61×
North Dakota18,2650.57×
Alaska16,7700.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investment banking audience
BrandAffinityCategory
Personal finance1.69×Business & Career
Yahoo! Finance2.45×Business & Career
Swing trading7.65×Business & Career
Indian Premier League2.94×Sports
Banking1.6×Business & Career
Public company2.11×Business & Career
Craigslist1.55×Shopping
Asset2.67×Business & Career
Online banking2.88×Business & Career
Investment strategy2.95×Business & Career
Stock1.75×Business & Career
Chase (bank)1.6×Business & Career
Forex signals7.07×Business & Career
Forex Factory8.19×Business & Career
Investor1.78×Business & Career
Investment management2.34×Business & Career
Day trading3.82×Business & Career
Forex signal5.75×Business & Career
Free software1.69×Technology & Electronics
Trading strategy4.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investment banking audience
TraitClusterScore
Career OrientationPOWER2.85
IndulgenceJOY1.98
Luxury OrientationPREMIUM1.84
Design AffinityPREMIUM1.69
Risk AppetiteTHRILL1.65
Convenience OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Investment banking
CountryShare
United States9.9%
India9.5%
Brazil4.8%

See Investment banking audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Investment banking have in United States?

Investment banking has an estimated audience of 15,641,385 people in United States, concentrated in California and New York.

What is the gender split and age of Investment banking fans?

44.9% of Investment banking fans are female, 55.1% are male, with an average age of 40.6 years.

Which brands do Investment banking fans like most?

Investment banking fans show strongest brand affinity for Personal finance (1.69×), Yahoo! Finance (2.45×), and Swing trading (7.65×) over the country average.

Where do Investment banking fans live in United States?

Investment banking fans in United States are most concentrated in California (reach 2,332,103), New York (reach 2,159,301), and Texas (reach 1,477,631). These three regions account for the largest share of the active audience.

What other brands do Investment banking fans also like?

Beyond Investment banking itself, the audience over-indexes on Yahoo! Finance (2.45×), Swing trading (7.65×), Indian Premier League (2.94×), and Banking (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.