Rascasse Audience Intelligence

Free software Audience in United States

A data profile of the people who buy, follow and care about Free software in United States — modelled from more than twelve digital signal sources. Free software has an estimated audience of 33,723,898 people in United States.

#538among Topic in United States#41in Technology & Electronics

The average Free software fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Computer monitors, Linux, Drawing, with strongest over-indexing on Computer monitors (7.87× the country average).

Demographically, the Free software audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free software fan in United States is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Computer monitors.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free software profile in United States.

Audience size
33.7M
in United States
Gender
52.4%♀
47.6% male
Age
39.3
average years
Country rank
#765
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free software fans

52.4% are female, 47.6% are male, average age 39.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Free software audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.3
Estimated audience size33,723,898
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Free software audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Free software audience comes from United States.

Worldwide audience distribution share by country for Free software
CountryShare
United States17.6%
Brazil5.8%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free software audience in United States is strongest.

Fig. 05

Top regions by affinity

Free software fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K1.20×
02Alaska~80K1.17×
03North Dakota~80K1.14×
04South Dakota~90K1.11×
05Oregon~400K1.06×
06West Virginia~200K1.06×
07Montana~100K1.06×
08Delaware~100K1.04×
09Rhode Island~100K1.02×
10Kentucky~400K1.00×
11Oklahoma~400K1.00×
12Arkansas~300K1.00×
13New Hampshire~100K1.00×
14Maine~100K1.00×
15Washington~700K0.99×
16Tennessee~700K0.99×
17Indiana~600K0.99×
18New Mexico~200K0.99×
19Alabama~500K0.98×
20Kansas~300K0.98×
21Idaho~200K0.98×
22Hawaii~100K0.98×
23Missouri~500K0.97×
24Louisiana~400K0.97×
25Iowa~300K0.97×
26Nebraska~200K0.97×
27Washington, District of Columbia~100K0.97×
28Virginia~800K0.96×
29Mississippi~300K0.96×
30Utah~300K0.95×
31Arizona~600K0.94×
32Nevada~300K0.94×
33New York~1.5M0.92×
34Ohio~1M0.92×
35Colorado~500K0.92×
36Georgia~900K0.91×
37Connecticut~300K0.91×
38California~3.5M0.90×
39Maryland~500K0.90×
40South Carolina~500K0.89×
41Wisconsin~500K0.89×
42North Carolina~900K0.88×
43Minnesota~400K0.88×
44Pennsylvania~1M0.87×
45Illinois~1M0.87×
46Massachusetts~600K0.87×
47Texas~2.5M0.86×
48Florida~2M0.86×
49Michigan~800K0.86×
50New Jersey~700K0.85×
Fig. 06

Affinity by region

Affinity by region — Free software, United States
0.85×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free software audience
#·InterestCategoryAffinity×
01Computer monitorsTechnology & Electronics7.87×
02FirefoxInternet & Social Media4.88×
03LinuxTechnology & Electronics3.64×
04Thai cuisineFood & Beverages3.33×
05Social media marketingBusiness & Career3.08×
06MinivansCars & Mobility2.62×
07Online pokerGames2.51×
08Word gamesGames2.41×
09DrawingHome & Garden2.40×
10Search engine optimizationBusiness & Career2.25×
11LaptopTechnology & Electronics1.93×
12Real propertyHome & Garden1.88×
13AudiobookLiterature1.76×
14WhatsAppInternet & Social Media1.71×
15Political scienceBusiness & Career1.68×
16Risk managementBusiness & Career1.64×
17Movie theaterMovies & TV1.61×
18VacationsTravel & Leisure1.56×
19NatureHome & Garden1.53×
20Ace HardwareHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
Early Adopter MentalityPOWER1.18×
Price SensitivityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free software audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free software have in United States?

Free software has an estimated audience of 33,723,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Free software fans?

52.4% of Free software fans are female, 47.6% are male, with an average age of 39.3 years.

03

Which brands do Free software fans like most?

Free software fans show strongest brand affinity for Computer monitors (7.87×), Linux (3.64×), and Drawing (2.4×) over the country average.

04

Where do Free software fans live in United States?

Free software fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Free software fans also like?

Beyond Free software itself, the audience over-indexes on Linux (3.64×), Drawing (2.4×), Nature (1.53×), and Social media marketing (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Free software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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