Free software Audience in United States

Free software has an estimated audience of 33,723,898 people in United States. 52.4% are female, 47.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, MSN, Computer monitors, Staples (Canada), Honda HR-V.

The average Free software fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, MSN, Computer monitors, with strongest over-indexing on Kia Sportage (24.15× the country average). Demographically, the Free software audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Social Media Usage, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Free software fans

Demographic split for Free software audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.3
Estimated audience size33,723,898

Audience persona

The typical Free software fan in United States is balanced, around 39.3 years old, with strong Social Media Usage tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Free software in United States
RegionReachAffinity
California3,656,7530.99×
Texas2,661,5750.92×
Florida2,088,3900.91×
New York1,944,0851.03×
Pennsylvania1,007,4040.89×
Ohio997,0670.96×
Illinois953,0290.85×
Georgia938,3500.9×
Virginia908,9861.11×
North Carolina881,7290.87×
Tennessee755,6091.12×
Michigan728,4930.83×
Washington719,3261.06×
Arizona662,9320.96×
New Jersey653,9130.76×
Indiana651,9241.06×
Missouri583,5361.07×
Massachusetts512,6170.77×
Colorado506,8010.95×
Alabama482,3171.02×
Kentucky453,9921.07×
Maryland431,4660.74×
Oregon430,6441.11×
Wisconsin407,5950.8×
South Carolina395,3770.78×
Oklahoma393,7951.05×
Louisiana379,9770.87×
Minnesota339,8920.7×
Utah293,7750.97×
Kansas276,4991.04×
Nevada273,7020.84×
Connecticut266,9990.79×
Iowa253,1180.91×
Arkansas241,6020.87×
Mississippi207,2050.75×
West Virginia181,7491.16×
Idaho138,2170.82×
New Mexico137,2950.81×
Alaska128,0271.77×
Hawaii122,6040.85×
Nebraska120,7640.71×
New Hampshire114,5180.86×
Montana111,6061.19×
Maine110,5140.91×
South Dakota110,1591.41×
North Dakota107,2581.55×
Wyoming103,7822.08×
Rhode Island102,0740.95×
Vermont100,3961.7×
Delaware99,0281.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free software audience
BrandAffinityCategory
Kia Sportage24.15×Cars & Mobility
MSN3.36×News
Computer monitors6.7×Technology & Electronics
Staples (Canada)3.57×Business & Career
Honda HR-V16.59×Cars & Mobility
Great Clips3.57×Beauty & Wellness
Linux3.31×Technology & Electronics
Google Flights3.04×Travel & Leisure
Pre-school playgroup17.72×Kids & Family
Chuck Norris3.25×Movies & TV
WhatsApp2.93×Internet & Social Media
Hobby Lobby1.84×Home & Garden
Best Buy1.84×Shopping
Jeep Grand Cherokee4.7×Cars & Mobility
AutoZone1.68×Cars & Mobility
Taco Bell1.65×Food & Beverages
Drawing1.86×Home & Garden
Aldi1.55×Shopping
Dollar General1.5×Shopping
Adobe4.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free software audience
TraitClusterScore
Social Media UsageJOY1.16
Need for SecurityCONSERVATISM1.16
ExtroversionTHRILL1.14
Price SensitivityPREMIUM1.11
Early Adopter MentalityPOWER1.07
Quality AwarenessPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Free software
CountryShare
United States17.6%
Brazil5.8%
India5.7%

See Free software audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Free software have in United States?

Free software has an estimated audience of 33,723,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Free software fans?

52.4% of Free software fans are female, 47.6% are male, with an average age of 39.3 years.

Which brands do Free software fans like most?

Free software fans show strongest brand affinity for Kia Sportage (24.15×), MSN (3.36×), and Computer monitors (6.7×) over the country average.

Where do Free software fans live in United States?

Free software fans in United States are most concentrated in California (reach 3,656,753), Texas (reach 2,661,575), and Florida (reach 2,088,390). These three regions account for the largest share of the active audience.

What other brands do Free software fans also like?

Beyond Free software itself, the audience over-indexes on MSN (3.36×), Computer monitors (6.7×), Staples (Canada) (3.57×), and Honda HR-V (16.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.