Rascasse Audience Intelligence

Laptop Audience in United States

A data profile of the people who buy, follow and care about Laptop in United States — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 20,986,847 people in United States.

#1068among Topic in United States#78in Technology & Electronics

The average Laptop fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Free software, Twitch, Desktop computers, with strongest over-indexing on Free software (1.93× the country average).

Demographically, the Laptop audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laptop fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Free software.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laptop profile in United States.

Audience size
21M
in United States
Gender
39.6%♀
60.4% male
Age
37.7
average years
Country rank
#1553
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laptop fans

39.6% are female, 60.4% are male, average age 37.7.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Laptop audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.7
Estimated audience size20,986,847
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Laptop audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4917%
50+21%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Laptop audience comes from United States.

Worldwide audience distribution share by country for Laptop
CountryShare
United States12.5%
Brazil6.1%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laptop audience in United States is strongest.

Fig. 05

Top regions by affinity

Laptop fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.43×
02Mississippi~200K1.30×
03Texas~2M1.22×
04Kentucky~300K1.22×
05Illinois~800K1.21×
06Alabama~400K1.21×
07Florida~1.5M1.18×
08Georgia~800K1.18×
09Arkansas~200K1.18×
10New York~1.5M1.17×
11South Carolina~400K1.16×
12Tennessee~500K1.14×
13Indiana~400K1.13×
14Oklahoma~300K1.13×
15Michigan~600K1.10×
16West Virginia~100K1.10×
17North Carolina~700K1.08×
18New Mexico~100K1.08×
19South Dakota~50K1.08×
20Ohio~700K1.07×
21New Jersey~600K1.07×
22Pennsylvania~700K1.06×
23Missouri~400K1.05×
24Kansas~200K1.05×
25California~2.5M1.02×
26Virginia~500K1.02×
27Maryland~400K1.01×
28Arizona~400K0.98×
29Nevada~200K0.97×
30Idaho~100K0.95×
31Connecticut~200K0.94×
32Iowa~200K0.94×
33Utah~200K0.92×
34Nebraska~100K0.91×
35Colorado~300K0.90×
36Wisconsin~300K0.90×
37Minnesota~300K0.90×
38Delaware~50K0.90×
39Washington~400K0.89×
40Maine~70K0.89×
41Oregon~200K0.86×
42Massachusetts~400K0.85×
43North Dakota~40K0.85×
44Montana~50K0.81×
45Wyoming~30K0.81×
46Washington, District of Columbia~50K0.79×
47Alaska~40K0.79×
48Rhode Island~50K0.76×
49New Hampshire~60K0.75×
50Hawaii~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Laptop, United States
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laptop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laptop audience
#·InterestCategoryAffinity×
012-in-1 PCTechnology & Electronics5.58×
02AsusTechnology & Electronics4.44×
03The Social NetworkMovies & TV4.28×
04LenovoTechnology & Electronics4.16×
05DellTechnology & Electronics3.91×
06Hewlett-PackardTechnology & Electronics3.57×
07NvidiaTechnology & Electronics3.00×
08MacintoshFashion & Accessoires2.92×
09Computer monitorsTechnology & Electronics2.44×
10Micro CenterShopping2.36×
11Desktop computersTechnology & Electronics2.16×
12SteamGames1.98×
13TwitchGames1.94×
14Free softwareTechnology & Electronics1.93×
15Apple StoreShopping1.69×
16Gaming computerTechnology & Electronics1.66×
17Computer processorsTechnology & Electronics1.62×
18Personal computerTechnology & Electronics1.61×
19Chat GPTTechnology & Electronics1.52×
20Zoom (TV channel)Technology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laptop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laptop audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.28×
Early Adopter MentalityPOWER1.24×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laptop audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
Pet OwnershipJOY0.96×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laptop have in United States?

Laptop has an estimated audience of 20,986,847 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laptop fans?

39.6% of Laptop fans are female, 60.4% are male, with an average age of 37.7 years.

03

Which brands do Laptop fans like most?

Laptop fans show strongest brand affinity for Free software (1.93×), Twitch (1.94×), and Desktop computers (2.16×) over the country average.

04

Where do Laptop fans live in United States?

Laptop fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Laptop fans also like?

Beyond Laptop itself, the audience over-indexes on Twitch (1.94×), Desktop computers (2.16×), Micro Center (2.36×), and Lenovo (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Laptop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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