Laptop Audience in United States

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Laptop has an estimated audience of 20,986,847 people in United States. 39.6% are female, 60.4% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Free software, Twitch, Desktop computers, Micro Center, Lenovo.

The average Laptop fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Free software, Twitch, Desktop computers, with strongest over-indexing on Free software (1.93× the country average). Demographically, the Laptop audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Laptop fans

Demographic split for Laptop audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.7
Estimated audience size20,986,847

Audience persona

The typical Laptop fan in United States is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Free software.

Top regions in United States

Top regions ranked by reach for Laptop in United States
RegionReachAffinity
Texas2,391,7221.33×
California2,377,2711.03×
Florida1,706,0851.2×
New York1,375,9101.17×
Georgia819,2441.27×
Pennsylvania759,2491.07×
Illinois744,2581.06×
North Carolina704,5191.12×
Ohio702,9901.09×
Michigan622,0221.13×
New Jersey574,2931.08×
Virginia555,7531.09×
Tennessee480,2041.14×
Indiana464,5291.21×
Arizona426,7091×
Washington410,5650.98×
Massachusetts383,5370.93×
Maryland378,5271.05×
South Carolina375,3001.19×
Missouri370,6311.1×
Louisiana362,2971.34×
Alabama357,3341.22×
Kentucky312,1861.19×
Wisconsin293,7360.93×
Colorado290,0460.88×
Minnesota277,1920.92×
Oklahoma275,8681.18×
Mississippi226,3071.31×
Oregon213,6260.89×
Nevada208,4551.03×
Arkansas207,2091.2×
Connecticut203,7520.97×
Utah178,4670.95×
Kansas170,1211.03×
Iowa156,4770.9×
New Mexico105,6391×
West Virginia104,7081.07×
Idaho93,5080.89×
Nebraska92,6290.88×
New Hampshire62,8010.76×
Maine62,4570.83×
Hawaii61,1720.68×
Delaware51,8570.9×
Rhode Island50,6100.76×
Washington, District of Columbia50,5100.8×
Montana44,4850.76×
South Dakota35,1650.72×
North Dakota34,4330.8×
Alaska30,4050.68×
Vermont22,6010.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laptop audience
BrandAffinityCategory
Free software1.93×Technology & Electronics
Twitch1.94×Games
Desktop computers2.16×Technology & Electronics
Micro Center2.36×Shopping
Lenovo4.16×Technology & Electronics
Computer monitors2.44×Technology & Electronics
Dell3.91×Technology & Electronics
2-in-1 PC5.58×Technology & Electronics
Personal computer1.61×Technology & Electronics
Nvidia3×Technology & Electronics
Steam1.98×Games
Hewlett-Packard3.57×Technology & Electronics
Asus4.44×Technology & Electronics
Chat GPT1.52×Technology & Electronics
Macintosh2.92×Fashion & Accessoires
Zoom (TV channel)1.51×Technology & Electronics
The Social Network4.28×Movies & TV
Gaming computer1.66×Technology & Electronics
Apple Store1.69×Shopping
Computer processors1.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laptop audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
Need for SecurityCONSERVATISM1.3
Price SensitivityPREMIUM1.17
Social Media UsageJOY1.14
Convenience OrientationPREMIUM1.14
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Laptop
CountryShare
United States12.5%
Brazil6.1%
India5.8%

See Laptop audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Laptop have in United States?

Laptop has an estimated audience of 20,986,847 people in United States, concentrated in Texas and California.

What is the gender split and age of Laptop fans?

39.6% of Laptop fans are female, 60.4% are male, with an average age of 37.7 years.

Which brands do Laptop fans like most?

Laptop fans show strongest brand affinity for Free software (1.93×), Twitch (1.94×), and Desktop computers (2.16×) over the country average.

Where do Laptop fans live in United States?

Laptop fans in United States are most concentrated in Texas (reach 2,391,722), California (reach 2,377,271), and Florida (reach 1,706,085). These three regions account for the largest share of the active audience.

What other brands do Laptop fans also like?

Beyond Laptop itself, the audience over-indexes on Twitch (1.94×), Desktop computers (2.16×), Micro Center (2.36×), and Lenovo (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.