A data profile of the people who buy, follow and care about Laptop in Mexico — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 4,035,511 people in Mexico.
The average Laptop fan in Mexico is 33.9 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Linux, Free software, Programming language, with strongest over-indexing on Linux (2.15× the country average).
Demographically, the Laptop audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Laptop fan in Mexico is more male, around 33.9 years old, with strong Need for Security tendencies and a notable affinity for Linux.
The key figures that characterise the Laptop profile in Mexico.
42.8% are female, 57.2% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 33.9 |
| Estimated audience size | 4,035,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Laptop audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.7% |
Where the Laptop audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~800K | 1.56× | |
| 02 | Veracruz (state) | ~300K | 1.35× | |
| 03 | Puebla | ~300K | 1.33× | |
| 04 | State of Mexico | ~700K | 1.30× | |
| 05 | Tamaulipas | ~200K | 1.19× | |
| 06 | Hidalgo | ~100K | 1.16× | |
| 07 | Morelos | ~80K | 1.14× | |
| 08 | Guanajuato | ~200K | 1.13× | |
| 09 | Jalisco | ~300K | 1.12× | |
| 10 | Tlaxcala | ~50K | 1.09× | |
| 11 | Michoacan de Ocampo | ~200K | 1.08× | |
| 12 | Yucatan | ~90K | 1.06× | |
| 13 | Guerrero | ~100K | 1.04× | |
| 14 | Chiapas | ~100K | 1.01× | |
| 15 | Nuevo Leon | ~200K | 0.99× | |
| 16 | Aguascalientes | ~50K | 0.95× | |
| 17 | Coahuila de Zaragoza | ~100K | 0.91× | |
| 18 | Oaxaca | ~100K | 0.90× | |
| 19 | Campeche | ~30K | 0.90× | |
| 20 | Durango | ~50K | 0.85× | |
| 21 | Zacatecas | ~40K | 0.81× | |
| 22 | Sinaloa | ~90K | 0.80× | |
| 23 | Nayarit | ~30K | 0.79× | |
| 24 | Chihuahua | ~100K | 0.71× | |
| 25 | Baja California | ~100K | 0.64× | |
| 26 | Baja California Sur | ~20K | 0.62× | |
| 27 | Colima | ~10K | 0.56× |
The strongest cross-interests of the Laptop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mozilla | Internet & Social Media | 3.51× | ||
| 02 | Solaris (operating system) | Technology & Electronics | 3.41× | ||
| 03 | Unix | Technology & Electronics | 3.13× | ||
| 04 | Puffy AmiYumi | Music & Radio | 2.97× | ||
| 05 | Proxy server | Internet & Social Media | 2.96× | ||
| 06 | Internet privacy | Technology & Electronics | 2.86× | ||
| 07 | Virtual private network | Technology & Electronics | 2.51× | ||
| 08 | Firefox | Internet & Social Media | 2.50× | ||
| 09 | C (programming language) | Technology & Electronics | 2.42× | ||
| 10 | Linux | Technology & Electronics | 2.15× | ||
| 11 | HTML | Technology & Electronics | 1.94× | ||
| 12 | GitHub | Internet & Social Media | 1.93× | ||
| 13 | The Social Network | Movies & TV | 1.89× | ||
| 14 | Free software | Technology & Electronics | 1.71× | ||
| 15 | Source code | Technology & Electronics | 1.69× | ||
| 16 | ThinkPad | Technology & Electronics | 1.69× | ||
| 17 | JavaScript | Technology & Electronics | 1.62× | ||
| 18 | Programming language | Technology & Electronics | 1.61× | ||
| 19 | C++ | Technology & Electronics | 1.52× | ||
| 20 | Social network game | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.47× | |
| Tradition | CONSERVATISM | 1.04× | |
| Community Orientation | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.78× | |
| Pet Ownership | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Laptop has an estimated audience of 4,035,511 people in Mexico, concentrated in Distrito Federal and State of Mexico.
42.8% of Laptop fans are female, 57.2% are male, with an average age of 33.9 years.
Laptop fans show strongest brand affinity for Linux (2.15×), Free software (1.71×), and Programming language (1.61×) over the country average.
Laptop fans in Mexico are most concentrated in Distrito Federal (reach ~800K), State of Mexico (reach ~700K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Laptop itself, the audience over-indexes on Free software (1.71×), Programming language (1.61×), Virtual private network (2.51×), and GitHub (1.93×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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