A data profile of the people who buy, follow and care about Laptop in United Kingdom — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 5,808,195 people in United Kingdom.
The average Laptop fan in United Kingdom is 42.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Desktop computers, Personal computer, Electronics, with strongest over-indexing on Desktop computers (3.35× the country average).
Demographically, the Laptop audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Laptop fan in United Kingdom is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Desktop computers.
The key figures that characterise the Laptop profile in United Kingdom.
40.7% are female, 59.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 42.2 |
| Estimated audience size | 5,808,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Laptop audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.7% |
Where the Laptop audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.60× | |
| 02 | Scotland | ~700K | 1.32× | |
| 03 | Northern Ireland | ~200K | 1.32× | |
| 04 | England | ~4.5M | 1.28× | |
| 05 | West Midlands | ~200K | 0.99× | |
| 06 | Yorkshire and the Humber | ~400K | 0.95× | |
| 07 | North East | ~200K | 0.70× | |
| 08 | East Midlands | ~200K | 0.54× | |
| 09 | South East | ~400K | 0.53× | |
| 10 | East of England | ~300K | 0.52× | |
| 11 | South West | ~200K | 0.49× | |
| 12 | North West | ~200K | 0.29× |
The strongest cross-interests of the Laptop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lenovo | Technology & Electronics | 4.33× | ||
| 02 | Dell | Technology & Electronics | 4.18× | ||
| 03 | Hewlett-Packard | Technology & Electronics | 4.05× | ||
| 04 | Asus | Technology & Electronics | 4.03× | ||
| 05 | Macintosh | Fashion & Accessoires | 3.71× | ||
| 06 | Desktop computers | Technology & Electronics | 3.35× | ||
| 07 | Twitch | Games | 2.48× | ||
| 08 | Personal computer | Technology & Electronics | 2.40× | ||
| 09 | Computer processors | Technology & Electronics | 2.15× | ||
| 10 | Samsung | Technology & Electronics | 1.77× | ||
| 11 | Microsoft | Technology & Electronics | 1.67× | ||
| 12 | Electronics | Technology & Electronics | 1.66× | ||
| 13 | Computer hardware | Technology & Electronics | 1.57× | ||
| 14 | Engine | Cars & Mobility | 1.55× | ||
| 15 | Postcode lottery | Games | 1.54× | ||
| 16 | Autotrader | Cars & Mobility | 1.53× | ||
| 17 | Tablet computers | Technology & Electronics | 1.53× | ||
| 18 | Cars (film) | Movies & TV | 1.52× | ||
| 19 | Chat GPT | Technology & Electronics | 1.52× | ||
| 20 | Tire | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Creativity | OPEN | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Laptop has an estimated audience of 5,808,195 people in United Kingdom, concentrated in England and Scotland.
40.7% of Laptop fans are female, 59.3% are male, with an average age of 42.2 years.
Laptop fans show strongest brand affinity for Desktop computers (3.35×), Personal computer (2.4×), and Electronics (1.66×) over the country average.
Laptop fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~700K), and Wales (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Laptop itself, the audience over-indexes on Personal computer (2.4×), Electronics (1.66×), Autotrader (1.53×), and Twitch (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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