A data profile of the people who buy, follow and care about Microsoft in United Kingdom — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 5,672,688 people in United Kingdom.
The average Microsoft fan in United Kingdom is 42.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Office 365, Google Drive, Consumer electronics, with strongest over-indexing on Office 365 (3.97× the country average).
Demographically, the Microsoft audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Microsoft fan in United Kingdom is more male, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Office 365.
The key figures that characterise the Microsoft profile in United Kingdom.
43.1% are female, 56.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 42.3 |
| Estimated audience size | 5,672,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Microsoft audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
Where the Microsoft audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 1.22× | |
| 02 | East Midlands | ~500K | 1.20× | |
| 03 | South West | ~500K | 1.16× | |
| 04 | Wales | ~400K | 1.15× | |
| 05 | East of England | ~600K | 1.11× | |
| 06 | South East | ~800K | 1.06× | |
| 07 | Scotland | ~500K | 0.96× | |
| 08 | Northern Ireland | ~200K | 0.96× | |
| 09 | Greater London | ~700K | 0.94× | |
| 10 | England | ~4M | 0.92× | |
| 11 | North East | ~200K | 0.79× | |
| 12 | Yorkshire and the Humber | ~300K | 0.77× | |
| 13 | West Midlands | ~200K | 0.76× |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 3.97× | ||
| 02 | Microsoft Teams | Technology & Electronics | 3.17× | ||
| 03 | Google Drive | Technology & Electronics | 2.96× | ||
| 04 | OneDrive | Technology & Electronics | 2.95× | ||
| 05 | Google Docs | Internet & Social Media | 2.08× | ||
| 06 | Gmail | Internet & Social Media | 2.05× | ||
| 07 | Toolstation | Home & Garden | 2.00× | ||
| 08 | Scottish Widows | Business & Career | 1.94× | ||
| 09 | Electronics | Technology & Electronics | 1.91× | ||
| 10 | Halfords | Cars & Mobility | 1.90× | ||
| 11 | Video games | Games | 1.82× | ||
| 12 | Automobiles | Cars & Mobility | 1.76× | ||
| 13 | Training | Sports | 1.73× | ||
| 14 | Transport | Cars & Mobility | 1.70× | ||
| 15 | Google Maps | Internet & Social Media | 1.69× | ||
| 16 | Finance | Business & Career | 1.68× | ||
| 17 | BBC Sport | Sports | 1.63× | ||
| 18 | Mobile phones | Technology & Electronics | 1.62× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.68× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.82× | |
| Extroversion | THRILL | 0.84× |
Microsoft's target market in United Kingdom covers an estimated 5,672,688 people, concentrated in England and South East.
43.1% of the Microsoft audience are female, 56.9% are male, with an average age of 42.3 years.
Microsoft fans show strongest brand affinity for Office 365 (3.97×), Google Drive (2.96×), and Consumer electronics (1.59×) over the country average.
Microsoft fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Microsoft itself, the audience over-indexes on Google Drive (2.96×), Consumer electronics (1.59×), Business (1.59×), and Video games (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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