A data profile of the people who buy, follow and care about Microsoft in Mexico — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 4,900,072 people in Mexico.
The average Microsoft fan in Mexico is 31.6 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include MSN, OneDrive, Romantic music, with strongest over-indexing on MSN (1.83× the country average).
Demographically, the Microsoft audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Microsoft fan in Mexico is balanced, around 31.6 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Microsoft profile in Mexico.
45.1% are female, 54.9% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 31.6 |
| Estimated audience size | 4,900,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Microsoft audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
Where the Microsoft audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~300K | 1.72× | |
| 02 | Distrito Federal | ~700K | 1.21× | |
| 03 | Nuevo Leon | ~300K | 1.14× | |
| 04 | Guanajuato | ~300K | 1.12× | |
| 05 | Coahuila de Zaragoza | ~200K | 1.12× | |
| 06 | Puebla | ~300K | 1.11× | |
| 07 | Veracruz (state) | ~300K | 1.09× | |
| 08 | Baja California | ~200K | 1.09× | |
| 09 | Chihuahua | ~200K | 1.09× | |
| 10 | Jalisco | ~400K | 1.06× | |
| 11 | Yucatan | ~100K | 1.05× | |
| 12 | Michoacan de Ocampo | ~200K | 1.04× | |
| 13 | Morelos | ~80K | 1.02× | |
| 14 | State of Mexico | ~700K | 1.01× | |
| 15 | Durango | ~60K | 0.93× | |
| 16 | Aguascalientes | ~60K | 0.92× | |
| 17 | Hidalgo | ~100K | 0.91× | |
| 18 | Nayarit | ~40K | 0.91× | |
| 19 | Baja California Sur | ~30K | 0.91× | |
| 20 | Chiapas | ~100K | 0.90× | |
| 21 | Campeche | ~30K | 0.88× | |
| 22 | Guerrero | ~100K | 0.87× | |
| 23 | Tlaxcala | ~50K | 0.83× | |
| 24 | Colima | ~20K | 0.79× | |
| 25 | Sinaloa | ~100K | 0.78× | |
| 26 | Zacatecas | ~50K | 0.78× | |
| 27 | Oaxaca | ~100K | 0.76× |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OneDrive | Technology & Electronics | 2.67× | ||
| 02 | MSN | News | 1.83× | ||
| 03 | Los Temerarios | Music & Radio | 1.82× | ||
| 04 | Multitrack recording | Music & Radio | 1.80× | ||
| 05 | Nursery rhyme | Kids & Family | 1.73× | ||
| 06 | Tierra Cali | Travel & Leisure | 1.71× | ||
| 07 | Antonio Aguilar | Music & Radio | 1.63× | ||
| 08 | Baião (music) | Music & Radio | 1.61× | ||
| 09 | Música popular brasileira | Music & Radio | 1.60× | ||
| 10 | Ana Gabriel | Movies & TV | 1.59× | ||
| 11 | balada | Music & Radio | 1.57× | ||
| 12 | Samba | Music & Radio | 1.57× | ||
| 13 | Electronic keyboard | Music & Radio | 1.57× | ||
| 14 | Bossa nova | Music & Radio | 1.56× | ||
| 15 | Masha and the Bear | Movies & TV | 1.54× | ||
| 16 | Jaripeo | Sports | 1.53× | ||
| 17 | Mouthwash | Health | 1.52× | ||
| 18 | Perimeter | Topic | 1.52× | ||
| 19 | Romantic music | Music & Radio | 1.51× | ||
| 20 | GitHub | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.12× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Design Affinity | PREMIUM | 0.61× | |
| Quality Awareness | PREMIUM | 0.64× |
Microsoft's target market in Mexico covers an estimated 4,900,072 people, concentrated in Distrito Federal and State of Mexico.
45.1% of the Microsoft audience are female, 54.9% are male, with an average age of 31.6 years.
Microsoft fans show strongest brand affinity for MSN (1.83×), OneDrive (2.67×), and Romantic music (1.51×) over the country average.
Microsoft fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~700K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Microsoft itself, the audience over-indexes on OneDrive (2.67×), Romantic music (1.51×), balada (1.57×), and Mouthwash (1.52×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.