A data profile of the people who buy, follow and care about Microsoft in Italy — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 3,777,341 people in Italy.
The average Microsoft fan in Italy is 41.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gemini, Office 365, Database, with strongest over-indexing on Gemini (2.08× the country average).
Demographically, the Microsoft audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Microsoft fan in Italy is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Gemini.
The key figures that characterise the Microsoft profile in Italy.
38.7% are female, 61.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 41.5 |
| Estimated audience size | 3,777,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide Microsoft audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
Where the Microsoft audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.32× | |
| 02 | Lazio | ~600K | 1.23× | |
| 03 | Campania | ~500K | 1.20× | |
| 04 | Sicilia | ~400K | 1.15× | |
| 05 | Piedmont | ~300K | 1.15× | |
| 06 | Veneto | ~300K | 1.14× | |
| 07 | Puglia | ~300K | 1.11× | |
| 08 | Liguria | ~100K | 1.08× | |
| 09 | Emilia-Romagna | ~300K | 1.07× | |
| 10 | Friuli-Venezia Giulia | ~80K | 1.07× | |
| 11 | Trentino-Alto Adige/Südtirol | ~80K | 1.07× | |
| 12 | Tuscany | ~300K | 1.03× | |
| 13 | Calabria | ~100K | 0.98× | |
| 14 | Sardinia | ~90K | 0.90× | |
| 15 | Marche | ~80K | 0.90× | |
| 16 | Abruzzo | ~70K | 0.90× | |
| 17 | Umbria | ~50K | 0.87× | |
| 18 | Basilicata | ~30K | 0.76× | |
| 19 | Molise | ~10K | 0.67× | |
| 20 | Aosta Valley | ~6K | 0.61× |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 4.63× | ||
| 02 | C (programming language) | Technology & Electronics | 3.94× | ||
| 03 | C++ | Technology & Electronics | 2.66× | ||
| 04 | Dow Jones Industrial Average | Business & Career | 2.54× | ||
| 05 | Gemini | Technology & Electronics | 2.08× | ||
| 06 | Database | Technology & Electronics | 2.01× | ||
| 07 | MSN | News | 1.98× | ||
| 08 | Cloud computing | Technology & Electronics | 1.90× | ||
| 09 | OpenAI | Technology & Electronics | 1.86× | ||
| 10 | Computer processors | Technology & Electronics | 1.73× | ||
| 11 | Chat GPT | Technology & Electronics | 1.71× | ||
| 12 | Computer hardware | Technology & Electronics | 1.70× | ||
| 13 | Google Drive | Technology & Electronics | 1.63× | ||
| 14 | Internal Revenue Service | Business & Career | 1.59× | ||
| 15 | Fastweb (telecommunications company) | Technology & Electronics | 1.59× | ||
| 16 | Canada | Travel & Leisure | 1.56× | ||
| 17 | Telegram | Internet & Social Media | 1.55× | ||
| 18 | Laptop | Technology & Electronics | 1.54× | ||
| 19 | Twitch | Games | 1.53× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.88× |
Microsoft's target market in Italy covers an estimated 3,777,341 people, concentrated in Lombardy and Lazio.
38.7% of the Microsoft audience are female, 61.3% are male, with an average age of 41.5 years.
Microsoft fans show strongest brand affinity for Gemini (2.08×), Office 365 (4.63×), and Database (2.01×) over the country average.
Microsoft fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Microsoft itself, the audience over-indexes on Office 365 (4.63×), Database (2.01×), Internal Revenue Service (1.59×), and Cloud computing (1.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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