Top 50 Softwares in Italy
This curated ranking covers the 50 largest softwares in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 293 softwares tracked in Italy, the 50 ranked here account for the largest measured audience reach. Office 365, Microsoft and Fairy lead the list with a combined estimated audience of 12,050,101 people. Across all 50 entries the average audience size is 744,731, and the largest, Office 365, reaches around 4,671,187 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each software, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Office 365 |
4,671,187 | 3.1% | Software | Technology & Electronics |
| 2 |  Microsoft |
3,785,738 | 3.1% | Software | Technology & Electronics |
| 3 |  Fairy |
3,593,176 | 12.5% | Software | Kids & Family |
| 4 |  Despar |
3,471,911 | 92.8% | Software | Shopping |
| 5 |  Google Play |
2,096,107 | 4.0% | Software | Technology & Electronics |
| 6 |  Samsung Galaxy |
1,898,399 | 4.0% | Software | Technology & Electronics |
| 7 |  Marella |
1,638,526 | 64.7% | Software | Fashion & Accessoires |
| 8 |  CapCut |
1,521,749 | 2.0% | Software | Technology & Electronics |
| 9 |  Original Marines |
1,361,889 | 91.6% | Software | Fashion & Accessoires |
| 10 |  Microsoft Surface |
955,737 | 12.2% | Software | Technology & Electronics |
| 11 |  Google Pixel |
845,713 | 2.9% | Software | Technology & Electronics |
| 12 |  Jet ski |
829,839 | 3.4% | Software | Sports |
| 13 |  Autodesk |
771,636 | 6.0% | Software | Technology & Electronics |
| 14 |  AutoCAD |
682,136 | 4.9% | Software | Technology & Electronics |
| 15 |  Sunrise |
627,251 | 3.3% | Software | Travel & Leisure |
| 16 |  VS Code |
548,323 | 3.2% | Software | Technology & Electronics |
| 17 |  Turbocharged Direct Injection |
541,744 | 7.8% | Software | Cars & Mobility |
| 18 |  Skims |
510,888 | 1.9% | Software | Fashion & Accessoires |
| 19 |  Roomba |
414,103 | 7.9% | Software | Technology & Electronics |
| 20 |  My Little Pony |
379,981 | 3.5% | Software | Kids & Family |
| 21 |  Tradesman |
357,712 | 2.3% | Software | Business & Career |
| 22 |  Olaplex |
345,997 | 4.7% | Software | Beauty & Wellness |
| 23 |  Topper (sports) |
329,882 | 6.8% | Software | Shopping |
| 24 |  Jacob's |
319,705 | 19.0% | Software | Food & Beverages |
| 25 |  ThinkPad |
319,641 | 4.2% | Software | Technology & Electronics |
| 26 |  Oracle Corporation |
307,272 | 2.3% | Software | Technology & Electronics |
| 27 |  Fonzies |
295,232 | 26.8% | Software | Food & Beverages |
| 28 |  Mac OS |
257,072 | 3.8% | Software | Technology & Electronics |
| 29 |  Cursor |
244,576 | 1.8% | Software | Technology & Electronics |
| 30 |  Ryobi |
231,162 | 2.6% | Software | Cars & Mobility |
| 31 |  WebEx |
227,794 | 3.2% | Software | Technology & Electronics |
| 32 |  Sarenza |
225,609 | 5.2% | Software | Fashion & Accessoires |
| 33 |  HP ProBook |
214,622 | 6.8% | Software | Technology & Electronics |
| 34 |  Hello bank! |
205,875 | 11.1% | Software | Business & Career |
| 35 |  Raspberry Pi |
202,785 | 2.4% | Software | Technology & Electronics |
| 36 |  Tetra Pak |
191,156 | 16.8% | Software | Business & Career |
| 37 |  Euromaster |
159,597 | 4.4% | Software | Cars & Mobility |
| 38 |  McAfee |
150,605 | 2.5% | Software | Technology & Electronics |
| 39 |  HP EliteBook |
148,427 | 3.8% | Software | Technology & Electronics |
| 40 |  Penny Arcade Expo |
146,230 | 34.5% | Software | Games |
| 41 |  Claude Code |
143,958 | 1.8% | Software | Technology & Electronics |
| 42 |  AVG (software) |
138,061 | 2.6% | Software | Technology & Electronics |
| 43 |  Intrusion prevention system |
137,903 | 20.4% | Software | Technology & Electronics |
| 44 |  Sea Life Centres |
134,921 | 11.9% | Software | Travel & Leisure |
| 45 |  Craftsman |
133,636 | 4.1% | Software | Home & Garden |
| 46 |  Photoshop Online |
119,217 | 11.3% | Software | Technology & Electronics |
| 47 |  VMware |
114,325 | 1.5% | Software | Technology & Electronics |
| 48 |  Google Hangouts |
100,117 | 7.7% | Software | Technology & Electronics |
| 49 |  roxy |
93,998 | 2.5% | Software | Fashion & Accessoires |
| 50 |  Action Man |
93,440 | 47.8% | Software | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each software by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest software in Italy?
Office 365 currently leads with an estimated audience of 4,671,187 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.