How to read this list
Rank
Position in the Top 69, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Cloud computing |
8.1M | 4.0% | 44.0 | 47.1% | Tech trend |
| 2 |  Artificial intelligence |
7.2M | 3.8% | 43.7 | 47.3% | Tech trend |
| 3 |  Efficient energy use |
5.4M | 7.1% | 43.9 | 46.8% | Tech trend |
| 4 |  Creative Commons |
5.2M | 4.3% | 45.7 | 48.2% | Tech trend |
| 5 |  Smart device |
5M | 5.8% | 45.3 | 38.4% | Tech trend |
| 6 |  Privacy |
4.6M | 12.8% | 44.7 | 52.4% | Tech trend |
| 7 |  Home automation |
4.4M | 6.8% | 47.0 | 44.2% | Tech trend |
| 8 |  Smartwatch |
3.7M | 4.9% | 45.0 | 52.0% | Tech trend |
| 9 |  Cloud storage |
3.4M | 8.3% | 44.5 | 39.1% | Tech trend |
| 10 |  Data recovery |
2.9M | 44.0% | 47.1 | 51.5% | Tech trend |
| 11 |  3D printing |
2.7M | 5.3% | 39.9 | 34.4% | Tech trend |
| 12 |  OLED |
1.7M | 11.6% | 43.3 | 30.8% | Tech trend |
| 13 |  Wearable technology |
1.6M | 3.5% | 40.6 | 48.2% | Tech trend |
| 14 |  Solid-state drive |
1.2M | 5.0% | 39.8 | 29.3% | Tech trend |
| 15 |  Microblogging |
1.1M | 2.7% | 33.1 | 58.3% | Tech trend |
| 16 |  Augmented reality |
963k | 4.4% | 33.3 | 32.9% | Tech trend |
| 17 |  Quadcopter |
913k | 7.5% | 43.9 | 24.2% | Tech trend |
| 18 |  Action camera |
895k | 7.6% | 38.8 | 26.7% | Tech trend |
| 19 |  Fiberglass |
760k | 2.6% | 45.5 | 35.0% | Tech trend |
| 20 |  Mixed reality |
729k | 8.6% | 33.7 | 30.0% | Tech trend |
| 21 |  Activity tracker |
697k | 3.5% | 36.1 | 29.5% | Tech trend |
| 22 |  Smart city |
662k | 8.4% | 41.7 | 29.7% | Tech trend |
| 23 |  Wireless speakers |
643k | 2.7% | 37.3 | 38.7% | Tech trend |
| 24 |  Noise-cancelling headphones |
631k | 3.1% | 39.5 | 34.5% | Tech trend |
| 25 |  Dark web |
606k | 8.1% | 39.7 | 48.9% | Tech trend |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 69 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each tech trend by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tech trend in Italy?
Cloud computing currently leads with an estimated audience of 8.1M people in Italy.