How to read this list
Rank
Position in the Top 69, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | WWearable computer | 601k | 8.0% | 43.9 | 36.0% | Tech trend |
| 27 | CCryptocurrency | 554k | 2.8% | 35.6 | 30.8% | Tech trend |
| 28 | HHumanoid robot | 486k | 9.8% | 48.7 | 54.7% | Tech trend |
| 29 | OOnline wallet | 469k | 18.6% | 47.2 | 60.3% | Tech trend |
| 30 | BBlock chain (database) | 384k | 5.1% | 39.7 | 27.8% | Tech trend |
| 31 | SSoftware as a service | 348k | 2.7% | 40.5 | 34.6% | Tech trend |
| 32 | NNeuro-linguistic programming | 319k | 4.9% | 41.4 | 61.6% | Tech trend |
| 33 | DData visualization | 306k | 2.8% | 33.4 | 35.6% | Tech trend |
| 34 | NNon-fungible token | 298k | 3.8% | 43.2 | 37.1% | Tech trend |
| 35 | CCyberwarfare | 271k | 3.4% | 41.9 | 34.9% | Tech trend |
| 36 | IIndustry 4.0 | 246k | 13.2% | 44.8 | 25.3% | Tech trend |
| 37 | DDual SIM | 242k | 10.5% | 42.9 | 32.7% | Tech trend |
| 38 | CChatterbot | 241k | 3.6% | 42.6 | 37.4% | Tech trend |
| 39 | BBiohacking | 197k | 2.8% | 48.6 | 50.7% | Tech trend |
| 40 | PPredictive analytics | 185k | 2.6% | 39.5 | 38.1% | Tech trend |
| 41 | DDeep learning | 171k | 2.6% | 32.4 | 28.2% | Tech trend |
| 42 | SSmartglasses | 137k | 4.6% | 32.2 | 25.1% | Tech trend |
| 43 | OOpen data | 117k | 40.3% | 40.5 | 47.7% | Tech trend |
| 44 | VVirtual world | 115k | 1.4% | 33.0 | 33.8% | Tech trend |
| 45 | AAutonomous robot | 102k | 4.1% | 47.5 | 27.5% | Tech trend |
| 46 | MMobile cloud computing | 75k | 2.3% | 42.4 | 38.9% | Tech trend |
| 47 | GGenerative AI | 73k | 2.3% | 43.1 | 45.2% | Tech trend |
| 48 | WWeb3 | 67k | 1.5% | 43.2 | 37.1% | Tech trend |
| 49 | HHolography | 66k | 1.8% | 37.4 | 39.0% | Tech trend |
| 50 | DDigital native | 62k | 6.8% | 41.3 | 53.9% | Tech trend |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 69 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each tech trend by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tech trend in Italy?
Cloud computing currently leads with an estimated audience of 8.1M people in Italy.