Top 19 Smart devices in Italy
This curated ranking covers the 19 largest smart devices in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Apple Watch, Garmin and Fitbit lead the list with a combined estimated audience of 5,591,315 people. Across all 19 entries the average audience size is 368,616, and the largest, Apple Watch, reaches around 2,801,509 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each smart devices, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Apple Watch |
2,801,509 | 3.2% | Smart devices | Technology & Electronics |
| 2 |  Garmin |
2,269,596 | 6.6% | Smart devices | Technology & Electronics |
| 3 |  Fitbit |
520,210 | 2.2% | Smart devices | Technology & Electronics |
| 4 |  Nest |
306,701 | 2.5% | Smart devices | Technology & Electronics |
| 5 |  Siri |
285,772 | 3.0% | Smart devices | Technology & Electronics |
| 6 |  Whoop |
278,999 | 2.4% | Smart devices | Technology & Electronics |
| 7 |  Garmin Forerunner |
206,946 | 4.6% | Smart devices | Technology & Electronics |
| 8 |  Oculus Rift |
147,298 | 6.0% | Smart devices | Technology & Electronics |
| 9 |  Oculus |
88,343 | 1.7% | Smart devices | Technology & Electronics |
| 10 |  Withings |
53,800 | 2.5% | Smart devices | Technology & Electronics |
| 11 |  ZigBee |
25,835 | 6.5% | Smart devices | Technology & Electronics |
| 12 |  Ecobee |
13,605 | 1.1% | Smart devices | Technology & Electronics |
| 13 |  Bosch Smart Home |
3,844 | 1.2% | Smart devices | Technology & Electronics |
| 14 |  Oculus VR |
544 | 0.2% | Smart devices | Technology & Electronics |
| 15 |  Android Wear |
529 | 0.1% | Smart devices | Technology & Electronics |
| 16 |  Misfit Wearables |
68 | 10.3% | Smart devices | Technology & Electronics |
| 17 |  Garmin Fitness |
57 | 0.9% | Smart devices | Technology & Electronics |
| 18 |  Nest Labs |
56 | 0.0% | Smart devices | Technology & Electronics |
| 19 |  Endomondo Sports Tracker |
7 | 0.4% | Smart devices | Technology & Electronics |
Frequently asked questions
How is this Top 19 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each smart devices by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest smart devices in Italy?
Apple Watch currently leads with an estimated audience of 2,801,509 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.