A data profile of the people who buy, follow and care about Fairy in Italy — modelled from more than twelve digital signal sources. Fairy has an estimated audience of 3,593,176 people in Italy.
Fairy has an estimated audience of 3,593,176 people in Italy. 72.3% are female, 27.7% are male, average age 44.3. Top brand affinities: Elle Fanning, Beetlejuice, Robert Pattinson, Wikipedia, Saw (franchise).
Top brand affinities include Elle Fanning, Beetlejuice, Robert Pattinson, with strongest over-indexing on Elle Fanning (17.85× the country average).
Demographically, the Fairy audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Fairy fan in Italy is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Elle Fanning.
The key figures that characterise the Fairy profile in Italy.
72.3% are female, 27.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 44.3 |
| Estimated audience size | 3,593,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Fairy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.4% |
| France | 13.9% |
| Italy | 12.4% |
The strongest cross-interests of the Fairy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pixies | Music & Radio | 18.24× | ||
| 02 | Elle Fanning | Movies & TV | 17.85× | ||
| 03 | Robert Pattinson | Movies & TV | 13.92× | ||
| 04 | James McAvoy | Movies & TV | 12.04× | ||
| 05 | Saw (franchise) | Movies & TV | 10.29× | ||
| 06 | Shailene Woodley | Movies & TV | 9.49× | ||
| 07 | Beetlejuice | Movies & TV | 8.70× | ||
| 08 | Joaquin Phoenix | Movies & TV | 8.08× | ||
| 09 | Zac Efron | Movies & TV | 6.43× | ||
| 10 | Dakota Johnson | Movies & TV | 6.24× | ||
| 11 | The Conjuring | Movies & TV | 4.32× | ||
| 12 | Wikipedia | Internet & Social Media | 3.95× | ||
| 13 | Satire | Literature | 3.16× | ||
| 14 | Genetics | Kids & Family | 2.76× | ||
| 15 | Singer-songwriter | Music & Radio | 2.52× | ||
| 16 | Mediaset | Technology & Electronics | 2.29× | ||
| 17 | Tradition | Politics & Society | 2.12× | ||
| 18 | Volunteering | Politics & Society | 2.07× | ||
| 19 | Internet & Social Media | 1.67× | |||
| 20 | Lidl | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.85× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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