Fairy Audience in United States
Fairy has an estimated audience of 6,170,953 people in United States. 77.0% are female, 23.0% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Whataburger, Israel, Throne of Glass, Historic site.
The average Fairy fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Whataburger, Israel, with strongest over-indexing on Lulu 黃路梓茵 (6.55× the country average). Demographically, the Fairy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Software
Demographics of Fairy fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 40.0 |
| Estimated audience size | 6,170,953 |
Audience persona
The typical Fairy fan in United States is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 787,296 | 1.16× |
| Texas | 605,735 | 1.14× |
| Florida | 423,905 | 1.01× |
| New York | 347,164 | 1.01× |
| Pennsylvania | 299,004 | 1.44× |
| North Carolina | 195,472 | 1.05× |
| Illinois | 194,658 | 0.95× |
| Georgia | 191,073 | 1.01× |
| Ohio | 187,110 | 0.98× |
| Michigan | 171,448 | 1.06× |
| Washington | 158,722 | 1.28× |
| Virginia | 150,152 | 1× |
| New Jersey | 146,931 | 0.94× |
| Arizona | 140,419 | 1.11× |
| Tennessee | 119,535 | 0.97× |
| Massachusetts | 112,973 | 0.93× |
| Indiana | 111,192 | 0.99× |
| Colorado | 101,234 | 1.04× |
| Missouri | 97,542 | 0.98× |
| Maryland | 97,143 | 0.92× |
| South Carolina | 90,270 | 0.97× |
| Wisconsin | 85,623 | 0.92× |
| Oregon | 85,442 | 1.21× |
| Alabama | 83,148 | 0.96× |
| Minnesota | 81,771 | 0.92× |
| Kentucky | 79,635 | 1.03× |
| Louisiana | 78,845 | 0.99× |
| Oklahoma | 74,403 | 1.09× |
| Utah | 71,739 | 1.3× |
| Connecticut | 60,736 | 0.98× |
| Nevada | 58,040 | 0.97× |
| Arkansas | 54,356 | 1.07× |
| Mississippi | 49,232 | 0.97× |
| Kansas | 47,563 | 0.98× |
| Iowa | 45,678 | 0.9× |
| Idaho | 35,332 | 1.14× |
| New Mexico | 33,436 | 1.08× |
| West Virginia | 29,774 | 1.04× |
| Nebraska | 28,135 | 0.91× |
| Hawaii | 25,112 | 0.95× |
| Maine | 24,320 | 1.1× |
| New Hampshire | 22,856 | 0.94× |
| Montana | 17,844 | 1.04× |
| Rhode Island | 17,277 | 0.88× |
| Delaware | 15,488 | 0.91× |
| Washington, District of Columbia | 12,441 | 0.67× |
| South Dakota | 11,318 | 0.79× |
| Alaska | 10,735 | 0.81× |
| Vermont | 10,667 | 0.98× |
| North Dakota | 9,895 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 6.55× | Movies & TV |
| Whataburger | 1.94× | Food & Beverages |
| Israel | 2.22× | Travel & Leisure |
| Throne of Glass | 6.55× | Literature |
| Historic site | 3.66× | Arts & Culture |
| 3D printing | 2.11× | Technology & Electronics |
| Bank account | 1.83× | Business & Career |
| Home staging | 2.98× | Home & Garden |
| JDSU | 1.6× | Business & Career |
| Nebraska Cornhuskers | 4.4× | Sports |
| Goop | 2.22× | Internet & Social Media |
| Winemaking | 1.8× | Food & Beverages |
| Hibachi | 3.03× | Food & Beverages |
| Mathcore | 3.08× | Music & Radio |
| Fairy godmother | 2.85× | Literature |
| The Journey (1959 film) | 6.55× | Movies & TV |
| Governor of Michigan | 2.64× | Politics & Society |
| Vocal harmony | 1.61× | Music & Radio |
| Hocus Pocus | 1.7× | Movies & TV |
| Corona (band) | 1.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.5 |
| Mindfulness | BALANCE | 1.4 |
| Spirituality | BALANCE | 1.33 |
| Extroversion | THRILL | 1.3 |
| Creativity | OPEN | 1.28 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| France | 13.9% |
| Italy | 12.5% |
See Fairy audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does Fairy have in United States?
Fairy has an estimated audience of 6,170,953 people in United States, concentrated in California and Texas.
What is the gender split and age of Fairy fans?
77.0% of Fairy fans are female, 23.0% are male, with an average age of 40.0 years.
Which brands do Fairy fans like most?
Fairy fans show strongest brand affinity for Lulu 黃路梓茵 (6.55×), Whataburger (1.94×), and Israel (2.22×) over the country average.
Where do Fairy fans live in United States?
Fairy fans in United States are most concentrated in California (reach 787,296), Texas (reach 605,735), and Florida (reach 423,905). These three regions account for the largest share of the active audience.
What other brands do Fairy fans also like?
Beyond Fairy itself, the audience over-indexes on Whataburger (1.94×), Israel (2.22×), Throne of Glass (6.55×), and Historic site (3.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.