Rascasse Audience Intelligence

Fairy Audience in United States

A data profile of the people who buy, follow and care about Fairy in United States — modelled from more than twelve digital signal sources. Fairy has an estimated audience of 6,170,953 people in United States.

#7among Software in United States#3307among Topic in United States#165in Kids & Family

The average Fairy fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, FedEx Office, Britney Spears, with strongest over-indexing on Chuck Norris (3.68× the country average).

Demographically, the Fairy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fairy fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Kids & Family · Type: Topic · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairy profile in United States.

Audience size
6.2M
in United States
Gender
77.0%♀
23.0% male
Age
40.0
average years
Country rank
#5599
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fairy fans

77.0% are female, 23.0% are male, average age 40.0.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Fairy audience in United States
MetricValue
Female77.0%
Male23.0%
Average age40.0
Estimated audience size6,170,953
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Fairy audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Fairy audience comes from United States.

Worldwide audience distribution share by country for Fairy
CountryShare
United States21.4%
France13.9%
Italy12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairy audience in United States is strongest.

Fig. 05

Top regions by affinity

Fairy fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K1.37×
02Utah~70K1.28×
03Washington~200K1.23×
04Oregon~80K1.19×
05Idaho~40K1.19×
06New Mexico~30K1.12×
07Maine~20K1.12×
08California~700K1.10×
09Montana~20K1.10×
10Texas~600K1.09×
11West Virginia~30K1.08×
12Arizona~100K1.07×
13Arkansas~50K1.07×
14Oklahoma~70K1.06×
15Kentucky~80K1.04×
16Vermont~10K1.04×
17Michigan~200K1.03×
18Colorado~100K1.03×
19Louisiana~80K1.03×
20North Carolina~200K1.01×
21Mississippi~50K1.00×
22Kansas~50K0.99×
23Georgia~200K0.98×
24Missouri~100K0.98×
25Alabama~80K0.98×
26Nevada~60K0.98×
27Florida~400K0.97×
28Ohio~200K0.97×
29Indiana~100K0.97×
30Hawaii~30K0.97×
31New Hampshire~20K0.97×
32Virginia~100K0.96×
33South Carolina~90K0.96×
34Connecticut~60K0.96×
35Tennessee~100K0.95×
36Nebraska~30K0.95×
37Delaware~20K0.95×
38New York~300K0.93×
39Massachusetts~100K0.92×
40Wisconsin~90K0.92×
41Illinois~200K0.91×
42Minnesota~80K0.91×
43Rhode Island~20K0.91×
44Maryland~100K0.90×
45Iowa~50K0.90×
46New Jersey~100K0.89×
47South Dakota~10K0.89×
48Alaska~10K0.88×
49North Dakota~10K0.86×
50Washington, District of Columbia~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Fairy, United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairy audience
#·InterestCategoryAffinity×
01Heather LocklearMovies & TV6.55×
02FedEx OfficeBusiness & Career6.52×
03Christopher WalkenMovies & TV5.89×
04Stitch!Movies & TV4.91×
05Demi MooreMovies & TV4.62×
06Chuck NorrisMovies & TV3.68×
07Sam ElliottMovies & TV3.60×
08Non-alcoholic beverageFood & Beverages3.26×
09Billy Bob ThorntonMovies & TV3.05×
10City BankBusiness & Career2.99×
11Britney SpearsMusic & Radio2.90×
12Microwave ovenHome & Garden2.46×
13LibraryLiterature2.34×
14High schoolBusiness & Career1.99×
15NostalgiaHome & Garden1.86×
16Real propertyHome & Garden1.85×
17GeneticsKids & Family1.82×
18Subscription business modelShopping1.80×
19LivestockPets & Animals1.64×
20TraditionPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
IndividualismJOY1.53×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Social Media UsageJOY0.86×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fairy have in United States?

Fairy has an estimated audience of 6,170,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fairy fans?

77.0% of Fairy fans are female, 23.0% are male, with an average age of 40.0 years.

03

Which brands do Fairy fans like most?

Fairy fans show strongest brand affinity for Chuck Norris (3.68×), FedEx Office (6.52×), and Britney Spears (2.9×) over the country average.

04

Where do Fairy fans live in United States?

Fairy fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fairy fans also like?

Beyond Fairy itself, the audience over-indexes on FedEx Office (6.52×), Britney Spears (2.9×), Demi Moore (4.62×), and Non-alcoholic beverage (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Fairy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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